Cheng Zheng
GTM at OPPO Italia- Claim this Profile
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Bio
Experience
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OPPO Italia
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Italy
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Telecommunications
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100 - 200 Employee
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GTM
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Jun 2023 - Present
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Xiaomi Technology
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China
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Technology, Information and Internet
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700 & Above Employee
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GTM
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Jan 2022 - Jun 2023
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HONOR
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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GTM manager
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May 2021 - Dec 2021
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Huawei Consumer Business Group
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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GTM Manager
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Mar 2020 - May 2021
GTM Manager of HUAWEI HONOR e-commerce GTM Manager of HUAWEI HONOR e-commerce
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Groupon
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United States
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Technology, Information and Internet
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700 & Above Employee
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Feb 2016 - Mar 2020
- Provide support to Southern European Region Goods Buying team in daily operation( reporting, business intelligence & marketing intelligence support and process optimization)- Build National Shopping Newsletter campaigns for Italy & Spain and work closely with EMEA Email Push team, Marketing team, Editorial team in making national marketing campaigns.- Creatively realized several successful newsletter ideas such as horoscope newsletter series and branded product newsletter and all of them are proven commercially success( Great Engagement rate and Revenue generated) and inspired also my colleagues of other countries across EMEA. - Assisted the setup and training of iMacros for PR projection of Groupon EMEA and helped strategy manager with new employees training, troubleshooting and backup - Participate and delivered the iMacros for Contract Creation project to Groupon SER Buying and Account Coordination team thus transformed the repetitive daily manual data entry tasks of Buying team into automatic data uploading.- I prepare weekly reports for Head of Buying, Category Managers, Sales Reps & others and I'm accountable for the projection accuracy of categories that I'm in charge of. - I report and explain to Head of Buying week on weekly basis the booking and revenue variances per country and per category and I prepare the action plans to remedy the issues or to catch the emerging trends and opportunities. - Currently I'm doing 2 projects with my co-workers: one is Web Scraping using iMacros and another one is Regression Model for Profitability Projection. Show less
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Aug 2015 - Feb 2016
- Merchandising : Identify and promote top selling products on site or through other online marketing channels- National newsletter campaigns projection and execution: Improved Activation Rate & Open rate - Reporting: Marketing Intelligence & Business Intelligence insight for managers and team- P&L management : executed revenue projection plan before each quarter and supervised Sales team productivity. Successful case: 2015 Q4 Spain Revenue YoY Positive- Process Optimization: Transfer repetitive tasks of my team & other countries into iMacros codes and assisted the subsequent training - Asset Creation: Created graphics and copies in local language Show less
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SEA Milan Airports
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Italy
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Airlines and Aviation
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500 - 600 Employee
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Consultant of Chinese Friendly Airport Project
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Aug 2014 - Jan 2015
-Supervised the daily operation of “Chinese Friendly Airport” project initiated by SEA, the operating company of Malpensa Airport and Linate Airport. -Designed and managed the social media platforms & website for the Project -Conducted research concerning the effectiveness and efficiency and prepare presentation & action plan to communicate the future developing direction to SEA -Supervised the daily operation of “Chinese Friendly Airport” project initiated by SEA, the operating company of Malpensa Airport and Linate Airport. -Designed and managed the social media platforms & website for the Project -Conducted research concerning the effectiveness and efficiency and prepare presentation & action plan to communicate the future developing direction to SEA
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Rocket Internet SE
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Germany
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Technology, Information and Internet
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200 - 300 Employee
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Business Development Intern
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Mar 2014 - Jun 2014
-In charge of Merchandising, Online Marketing, Business Intelligence and Human Resource of C2C e-commerce venture Lamido of Rocket Internet -In term of Business Intelligence, designed & conducted Daily KPIs report and communicate the variances and action plan to operation team, buying team & online marketing team -Conducted Weekly Marketing Campaigns Performance Report and was allocating, according to the report, 5000 euro of weekly budget over marketing campaigns in Google Adwords Google Display Network & Facebook Ads of venture -In charge of newsletter and email marketing; designed, formatted and sent out products promoting emails twice per week with above bench-mark open rate & conversion rate -Conducted Weekly SKUs & Sellers Performance Reports and guided the decision making of buying team and online marketing team -Recruited more than 10 full time employees of which 3 are senior level Show less
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Bank of China
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Banking
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700 & Above Employee
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Management Trainee
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Jul 2011 - Jul 2012
-Rotated different occupations such as bank teller, front office banker and customer manager; fast learner with attention to details -managed the corporate clients and HNW clients of my branch; excellent inter-personal skill and customer relationship management -Organized events to promote online banking products of Bank of China -Rotated different occupations such as bank teller, front office banker and customer manager; fast learner with attention to details -managed the corporate clients and HNW clients of my branch; excellent inter-personal skill and customer relationship management -Organized events to promote online banking products of Bank of China
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Freelance Translator
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Oct 2011 - May 2012
Co-translated and published an American fiction of Joe R. Lansdale Edge of Dark Water( ISBN: 9780316188432) in China (Chinese version ISBN: 9787544732932) Co-translated and published an American fiction of Joe R. Lansdale Edge of Dark Water( ISBN: 9780316188432) in China (Chinese version ISBN: 9787544732932)
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Education
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Università Commerciale 'Luigi Bocconi'
Master of Science (MS), Accounting, Financial Management and Control -
清华大学
Summer Campus Abroad Program, Banking laws -
宁夏大学
Bachelor's degree, Accounting