CRM Marketing Supervisor

• Oct 2023 - Present

Marketing Team Leader

• Jun 2021 - Apr 2023

Developing and implementing growth marketing plans and go-to-market strategies for mobile games in US and TW. Providing the product team with strong support for new game development.◾ Planned and executed go-to-market (GTM) strategy to launch mobile games on Google Play and App store. ◾ Built annual budget and media plan, lead generation campaigns that drive new user acquisition. - WOW Slots's user has grown by 1.5 times compared with 2021.◾ Executed app store optimization (ASO) with the agency and boosted organic traffic by 84% in 4 months.◾ Supervised 3 team members to discover user insights and develop creatives. Improved creative install rate by 65% within 6 months, resulting in a cost-per-install (CPI) decrease of 25% in total.◾ Analyzed competition and opportunity of mobile game types, collaborating with the product team to persuade stakeholders to support initiating new gaming projects.◾ Introduced return-on-ad-spending (ROAS) optimizer tool to the marketing team and improved paid traffic average-revenue-per-user (ARPU) by 50%-100%. Show less

Marketing Specialist

• Jun 2018 - May 2021

In charge of user acquisition for mobile games in VN, TH, and US, including mobile traffic monitoring and optimizing. Developed app launching plans and growth strategies to help release mobile games on the Google Play store.◾ Led KOL campaigns in Vietnam, increasing 30,000+ new users within 2 weeks.◾ Rebuilt up in-app advertising structure and improved the efficiency of in-app ad (IAA) displaying, with revenue increased by 1.5% compared with last season.◾ Planned app soft/hard launching and growth strategies to help release games successfully. - World of WILDS Casino achieved 2nd place CA casino game in the GP store within 1 week. - Cao thủ Tiến Lên Miền Nam achieved 4th place VN casino game in the GP within 1 week. Show less

Marketing Assistant

• Jun 2017 - May 2018

In charge of user acquisition for mobile games in TW and VN, including mobile traffic development, media planning, and media buying.◾ Developed multiple media channels for user acquisition in Vietnam, doubling the number of active users and decreasing cost-per-install (CPI) by 50% in YoY.◾ Implemented creative optimization and increased creative install rate by 35%, resulting in an additional 6,000+ app traffic gain per month.

Student Teacher

• Aug 2016 - Jan 2017