Experience

The Children's Place

• United States
• Retail
• 700 & Above Employee

• Digital Merchandising Manager, Amazon

  • Nov 2021 - Present

  -Drove 292% sales increase YOY in the Amazon brand store by developing and executing innovative strategies for seasonal launches and refreshes -Gather and analyze trends, behavior insights, and KPIs to create digital solutions-Update online navigation, search filters, product sorting rules, and overall site presentation-Perform A/B tests that are added to the roadmap, with clear testing description, hypothesis, important metrics, and segmentation-Pioneer and leverage Amazon's Beta programs to increase brand awareness and consideration to build engagement and drive brand growth-Collaborate with internal teams on projects that contribute to business objectives, including Marketing, Creative, Detail Pages, and Customer Experience-Partner with merchants to align on trends, key category needs, historical selling, hero products, inventory updates, and unit counts to ensure all needs are voiced and the buy supports business growth goals-Compile weekly, monthly an quarterly recaps for senior leadership and stakeholders, highlighting performance metrics, learning and YOY recommendations

• Associate Manager of Digital Merchandising, Amazon

  • Dec 2020 - Oct 2021



Enchanté Accessories

• United States
• Wholesale
• 100 - 200 Employee

• Ecommerce Strategist & Digital Merchandiser

  • Jun 2019 - Oct 2020

  -Planned, compiled, and implemented new page layouts, site schematic of taxonomy, creative vision, merchandising landing pages, and experiences in line with monthly inventory levels and financial goals.-Managed timely execution for all site refreshes and promotional updates.-Drove a performance-orientated approach to increase customer acquisition and an effective customer retention strategy.-Served as the main point of contact on the content team by funneling two-way information and driving for optimization in partnership with internal Creative partners-Collaborated with the web development team to build a best in class website and use data-driven insights to improve website UX and content (more than 2,000 SKUs)-Directly responsible for developing and executing a digital strategy to ignite profitable growth across all E-Com channels; including Amazon, eBay Wayfair, and Shopify-Supported aspects of data flow (cross-listings, order processing, discount creations, etc) to ensure an optimal customer experience-Partnered with graphic designer to create and maintain email marketing campaigns



Axis Promotions

• United States
• Advertising Services
• 1 - 100 Employee

• Ecommerce Specialist

  • May 2017 - Jun 2019

  -Efficiently and accurately, processed all customer orders and requests through various channels for 32 online stores (B2B)-Monitored and analyzed inventory allocation levels in order to submit purchase orders for selected brands on a bi-weekly cadence-Shared and discussed performance results and insights with clients, such as American Express and Compass-Collaborated with clients and multiple sales teams on brand merchandising strategies, initiatives, new integrations, and project timelines.-Managed partnership with third-party warehouse to ensure service levels were being met



MELISSA ODABASH

• United Kingdom
• Design Services
• 1 - 100 Employee

• Digital Media Intern

  • Jan 2017 - May 2017

  -Identified influencers and bloggers that will grow our digital community and routinely engage them. -Managed Instagram account; planning content, publishing content, monitoring comments, direct messages and mentions, -Maintained the website backend to ensure a pristine front-end: Imagery, prices, descriptions, merchandising, etc. -Ran logistics, executed on-going analysis and recommend strategies and tactics to improve website, customer experience and marketing initiatives.-Provided five-star customer service experience to build brand loyalty and repeat sales on the phone, by email, or on live chat- -Processed online orders and refunds.