Marketing Coordinator

• Aug 2023 - Present

Freelance Graphic Designer & Photographer

• Aug 2003 - Present

Designed impactful branding and identity solutions, excelling in print, tradeshow booth design, and production art. Showcased expertise in diverse photography realms: event, corporate, and fashion, both as a photographer and assistant. Led dynamic social media campaigns, innovative digital marketing, and eye-catching package design. Created custom wall murals, album art, and screenprint designs. Orchestrated effective email marketing. Proficient in Adobe CC, specializing in Illustrator, Photoshop, and InDesign. Show less

Marketing Manager

• May 2023 - Aug 2023

Incorporated graphic design principles into marketing strategies, created all copywriting, advertising, and social media direction. Played a key role in business development, aiding in the establishment of initial staff protocols and software systems like Exercise. Managed website updates, overseeing branding, identity, and facility signage. Collaborated closely with vendors and suppliers for streamlined material procurement and amenity marketing materials. Led apparel design efforts, conducted facility tours, and membership sales. Demonstrated strong project management skills throughout. Show less

Marketing Coordinator

• Jun 2021 - May 2023

Executed graphic design-driven marketing, crafted sales collateral, composed compelling content and magazine copy. Managed facility award submittals for magazines and galas. Coordinated events, Lunch & Learns, and tradeshows. Proficiently edited videos utilizing client provided or b-roll footage. Led social media direction and analytics to drive engagement. Played a pivotal role in business development, working with a team on municipal and commercial RFPs/RFQs. Efficiently managed the Texas branch office needs. Show less

Marketing Graphic Designer

• Jul 2016 - Jul 2020

Generate print and digital sales collateral including catalogs, sell sheets, packaging, and promotional materials. Craft HTML e-mail forwarders and optimize Amazon A+ content along with Amazon Affiliate programs. Handle product photography, videography, and editing, while also creating digital lifestyle mockups. Develop style guides and offer art direction for design projects. Lead package design initiatives and meticulously manage images according to customer specifications. Contribute to basic backend web development tasks and provide crucial sales support. Design 3-ring binders for prominent US colleges and actively participate in product research and development. Collaborate closely with the VP of Marketing to ensure project alignment. Successfully engaged with Fortune 500 clients like Walmart, Albertsons, Amazon, and other brands including HEB and collegiate licensing entities. Proficiently utilized Adobe CC tools such as Illustrator, Photoshop, InDesign, DreamWeaver, and Premiere Pro. Show less

Marketing Assistant

• Nov 2013 - Jul 2016

Specialist in product photography, videography, and inventive sales collateral generation. Maintained visual communication strategies and created value to project outcomes. Well-versed in corporate training, trade show coordination, and proficient social media leadership. Skilled in image management, basic backend web development, and brand enhancement. Collaborative team contributor with a proven track record collaborating with Fortune 500 clients like ESPN, Kroger, and Walmart, as well as recognized brands including Academy, HEB, and MetroPCS. Proficiency in Adobe Creative Cloud tools and adept utilization of software such as ArtCam, BiesseWorks, CorelDraw, Sketchup, and SolidWorks. Show less

Customer Service Representative

• Aug 2013 - Nov 2013

Order entry and project management, with expertise in delivering stakeholder-oriented quality by implementing comprehensive company procedures.

Designer

• Apr 2012 - Aug 2013

Concept Design at sister company, Infiniti Decor, with a focus on retail, grocery, c-store, and studio set designs. Adept at translating field dimensions and blueprints into seamless design concepts uniting aesthetics and functionality. Proficient in producing precise elevations, and effectively overseeing production art. Proficient milling CNC programming management and training, guided by lean manufacturing principles. Adept in large format printing, materials knowledge (rigid substrates and roll-to-roll prints), and vinyl plotting. Skilled in sign construction, lighting integration, and meticulous color matching. A collaborative B2B driver, fostering client connections. Crafted captivating, immersive spaces resonating with clients, ultimately leaving an indelible impact. Show less

Student Worker in charge of Photography, Printing and IT.

• Mar 2011 - Feb 2012

Design processes for equipment checkout and studio appointment scheduling. Oversee maintenance of cameras, lenses, and lighting gear. Conduct quarterly inventory checks. Craft corporate posters and campus signage. Aid in new student intake. Deliver keynote speeches during student orientations. Design processes for equipment checkout and studio appointment scheduling. Oversee maintenance of cameras, lenses, and lighting gear. Conduct quarterly inventory checks. Craft corporate posters and campus signage. Aid in new student intake. Deliver keynote speeches during student orientations.

Lead Sales Floor Supervisor

• Aug 2009 - Aug 2011

Delegate work load; shrink; loss prevention; special events and homecoming coordinator; manage front end and balance registers. Delegate work load; shrink; loss prevention; special events and homecoming coordinator; manage front end and balance registers.

Music Specialist

• Feb 2006 - Aug 2008

Shrink; loss prevention; monthly turnover; inventory control; shipping and receiving; customer service; product merchandising; manage regional artist consignment programs. Shrink; loss prevention; monthly turnover; inventory control; shipping and receiving; customer service; product merchandising; manage regional artist consignment programs.