Social Media Marketing Specialist

• Jul 2023 - Present

Marketing Manager

• May 2022 - Mar 2023

• Develop marketing strategies for clients within the highly regulated cannabis industry. Identifying target audiences, developing messaging and branding, and choosing appropriate channels. • Learn about operations, products, and the client’s vision to fully represent and promote the brand. Building of brand assets including social media, e-commerce sites, brand guidelines, and other design and retail print assets. • Develop & maintain relationships with clients, consumers, vendors, and industry leaders. Initiate and maintain contact with external media and advertising. • Create a representative social media and online presence including building and maintaining company website. Oversee and production of valuable and engaging content for website and social media platforms to attract and convert target markets and audiences. Develop monthly content calendars keeping brand tone & personality top of mind • Identify, support, and execute events and activations that are relevant to the market. Integrate and leverage local events with sales counterparts. • Actively participate in meetings with sales team to align marketing & sales strategies and communicate best practices. Regular meetings with creative department to ensure consistency and execution of assets. Show less

Small Business Owner

• 2020 - 2023

• Produce products for online and retail sales including creation, packaging design and production, and shipping. • Manage all social media and marketing of business. Creation and updating of Etsy and Shopify websites, content creation for social media, running and budgeting of product advertising. Coordinate in-person events and markets. • Maintain sales, networking, and relationship management with several retail stockists across Canada. Provide and update inventory, producing and sending invoices, networking and creating relationships with current and new stockists. • Provide exceptional customer service both online and in person at stockist locations and in person markets. Show less

E-commerce and Fulfillment Manager

• 2019 - 2020

• Maintain Shopify database, prepare routine reports, and file shipping and receiving records. Auditing online products and help resolve issues with regards to quality, inventory, and imagery with a strong attention to detail and accuracy.• Lead and coach shipping and production employees and any employees temporarily staffed to assist with fulfillment and shipping.• Organize warehouse in a logical, efficient, and productive manner. Make recommendations to management to improve quality of service, increase efficiency of warehouse operations, and equipment performance.• Oversee all order fulfillment: picking, staging, and loading of finished goods. Receiving of new products and materials in to warehouse. Ensure legal shipping compliance regulations are followed on all e-commerce orders, including dangerous goods shipments. Show less

Graphic Design and Print Production

• 2018 - 2019

• Build accurate, press-ready artwork in an efficient and timely manner, following and implementing client brand style guidelines.• Operation of small and large format printers, vinyl cutters, laminators, and finishing equipment.• Small and large format finishing, including use of guillotine cutter, hand trimming, grommets, padding, and industrial sewing machine operation.• Production and installation of signage including application on windows, walls, and vehicles of multiple substrates including vinyl. Show less

Store Manager

• 2017 - 2018

• Oversee daily operations of large volume retail store. • Prepare detailed reports on inventory, daily trends, and profits. Undertake store administration duties such as managing store budgets and updating financial records. Create business strategies to attract new customers, expand store traffic, and enhance profitability. • Motivate the sales team to meet KPI objectives by training and mentoring staff. Recruit, hire, train, and oversee all new staff. • Develop and arrange promotional material and in-store displays, oversee all visual standard implementations. Assist with new store openings and training other locations of company wide visual standards. • Monitor inventory levels and complete store wide inventory counts. Manage shipping of inventory to other store locations, and damages warehouse. Show less

Assistant Store Manager - Visual Merchandising

• 2015 - 2017

• Oversee daily operations of visual merchandising and inventory teams in a large volume retail store. • Develop and arrange promotional material and in-store displays, oversee all visual standard implementations throughout store and direct visual teams on day to day tasking. • Direct the completion of large scale sale set ups and floor-sets within tight deadlines, ensuring visual standards are followed. • Prepare detailed reports on inventory shipping and receiving. Create business strategies to attract new customers, expand store traffic, and enhance profitability. • Monitor inventory levels and complete store wide inventory counts. Manage shipping of inventory to other store locations, and damages warehouse. • Hire, train, and oversee all staffing of visual and inventory teams. Show less