Chelsey Nagy
Conversion Rate Optimization Lead at Thesis- Claim this Profile
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Bio
Darren Magarro
I have known Chelsey for the better part of the last decade as a professional and a person. I can say that Chelsey is a vibrant personality, Chelsey is curious and an avid learner...most importantly, I am proud to call Chelsey a friend. I've had a unique opportunity to watch Chelsey grow from a college senior to a proud homeowner - as she's worked for DSM for two stints over the last decade. That seems crazy to say, actually. The parts of Chelsey that stand out to me are the unique elements she brings to a team. Chelsey is an avid contributor from a work standpoint but also her personality always comes through. She is well-liked, she is professional and she knows how to manage a variety of situations and clients. I personally vouch for Chelsey as a professional and a human being. I've had the unique opportunity to see her grow up through her 20's. Bright future ahead for this young woman!
Dan Enrico
Chelsey has a great technical skill set that spans the entire digital ecosystem, including social, PPC, email, SEO and more. She’s handled everything from execution and strategy development, reporting, and client communications. She’s also a team player who is willing to jump in whenever needed.
Darren Magarro
I have known Chelsey for the better part of the last decade as a professional and a person. I can say that Chelsey is a vibrant personality, Chelsey is curious and an avid learner...most importantly, I am proud to call Chelsey a friend. I've had a unique opportunity to watch Chelsey grow from a college senior to a proud homeowner - as she's worked for DSM for two stints over the last decade. That seems crazy to say, actually. The parts of Chelsey that stand out to me are the unique elements she brings to a team. Chelsey is an avid contributor from a work standpoint but also her personality always comes through. She is well-liked, she is professional and she knows how to manage a variety of situations and clients. I personally vouch for Chelsey as a professional and a human being. I've had the unique opportunity to see her grow up through her 20's. Bright future ahead for this young woman!
Dan Enrico
Chelsey has a great technical skill set that spans the entire digital ecosystem, including social, PPC, email, SEO and more. She’s handled everything from execution and strategy development, reporting, and client communications. She’s also a team player who is willing to jump in whenever needed.
Darren Magarro
I have known Chelsey for the better part of the last decade as a professional and a person. I can say that Chelsey is a vibrant personality, Chelsey is curious and an avid learner...most importantly, I am proud to call Chelsey a friend. I've had a unique opportunity to watch Chelsey grow from a college senior to a proud homeowner - as she's worked for DSM for two stints over the last decade. That seems crazy to say, actually. The parts of Chelsey that stand out to me are the unique elements she brings to a team. Chelsey is an avid contributor from a work standpoint but also her personality always comes through. She is well-liked, she is professional and she knows how to manage a variety of situations and clients. I personally vouch for Chelsey as a professional and a human being. I've had the unique opportunity to see her grow up through her 20's. Bright future ahead for this young woman!
Dan Enrico
Chelsey has a great technical skill set that spans the entire digital ecosystem, including social, PPC, email, SEO and more. She’s handled everything from execution and strategy development, reporting, and client communications. She’s also a team player who is willing to jump in whenever needed.
Darren Magarro
I have known Chelsey for the better part of the last decade as a professional and a person. I can say that Chelsey is a vibrant personality, Chelsey is curious and an avid learner...most importantly, I am proud to call Chelsey a friend. I've had a unique opportunity to watch Chelsey grow from a college senior to a proud homeowner - as she's worked for DSM for two stints over the last decade. That seems crazy to say, actually. The parts of Chelsey that stand out to me are the unique elements she brings to a team. Chelsey is an avid contributor from a work standpoint but also her personality always comes through. She is well-liked, she is professional and she knows how to manage a variety of situations and clients. I personally vouch for Chelsey as a professional and a human being. I've had the unique opportunity to see her grow up through her 20's. Bright future ahead for this young woman!
Dan Enrico
Chelsey has a great technical skill set that spans the entire digital ecosystem, including social, PPC, email, SEO and more. She’s handled everything from execution and strategy development, reporting, and client communications. She’s also a team player who is willing to jump in whenever needed.
Credentials
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HubSpot Certification
HubSpotMar, 2014- Sep, 2024 -
Inbound Marketing
HubSpotFeb, 2014- Sep, 2024 -
Google Analytics for Beginners
GoogleMay, 2021- Sep, 2024 -
Google Tag Manager Fundamentals
GoogleMay, 2021- Sep, 2024 -
Google Ads Certification: Google Skillshop
Google AdsAug, 2020- Sep, 2024
Experience
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Thesis
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United States
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Higher Education
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1 - 100 Employee
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Conversion Rate Optimization Lead
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May 2022 - Present
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Conversion Rate Optimization Manager
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May 2021 - May 2022
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DSM
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Indonesia
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Facilities Services
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1 - 100 Employee
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Senior Marketing Manager
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Feb 2020 - Mar 2021
- Planned monthly and/or quarterly digital marketing strategies for clients across various industries.- Executed marketing tactics including but not limited to email marketing campaigns, workflows, copywriting, website page creation, landing page optimization, long-form content creation, SEO, CRO, PPC, social media ads, and organic social media calendars.- Built custom Google Data Studio Dashboards for each clients' specific reporting specification & needs.- Monitored, analyzed, and reported on marketing tactic performance to clients and stakeholders.
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Senior Account Manager
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Jun 2019 - Jan 2020
- Created quarterly strategies based on data and reporting of previous campaigns and industry research.- Coordinated project timelines with the traditional, digital, and creative teams.- Published content, website pages, and optimize UX on WordPress websites.- Created & monitored paid ad campaigns on social media platforms.
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Ladder.io
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Growth Strategist
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Oct 2018 - May 2019
- Acted as a technical marketer and project manager. - Planned monthly marketing strategies, executed marketing tactics, and optimized campaigns based on the results. - Executed full-funnel, data-driven, growth strategy, and analysis across global industries, including B2C, B2B, eCommerce, and SaaS. - Reported results and strategy recommendations to clients on a weekly or bi-weekly basis. - Acted as a technical marketer and project manager. - Planned monthly marketing strategies, executed marketing tactics, and optimized campaigns based on the results. - Executed full-funnel, data-driven, growth strategy, and analysis across global industries, including B2C, B2B, eCommerce, and SaaS. - Reported results and strategy recommendations to clients on a weekly or bi-weekly basis.
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Anthropologie
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Home Supervisor
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Dec 2017 - Oct 2018
- Provided exceptional customer service to guests while they shop.- Managed all associates and activity on the sales floor.- Analyzed home department sales and make appropriate product moves to increase future sales and customer engagement.
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Manager in Training
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Jun 2017 - Dec 2017
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Sales Associate
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Apr 2017 - Jun 2017
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The DSM Group
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United States
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Real Estate
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Inbound Marketing Strategist
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Jun 2015 - Aug 2016
- Created inbound marketing campaigns based on data-driven strategy.- Executed SEO best practices to improve organic search traffic and organic keyword rankings. - Designed and built websites and landing pages.- Produced long-form content, white papers, case studies, and other premium content offers.- Trained account managers on client accounts & organic search marketing strategies.
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Inbound Marketing Account Manager
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May 2014 - Jun 2015
- Created inbound marketing campaigns.- Edited content for clients' blogs.- Created eBooks, whitepapers, case studies, and other premium content offers.- Analyzed and reported on KPI's.- Managed day-to-day activity of DSM Group's intern program.
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Inbound Marketing Intern
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Jan 2014 - May 2014
- Compose industry related blog posts for The DSM Group's marketing blog.- Optimize online content for search engines (SEO).- Write copy for client's websites.- Copy edit content on clients websites.- Conduct keyword research to optimize for The DSM Group and other client's websites.
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Mezzaluna Day Spa
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United States
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Wellness and Fitness Services
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Receptionist
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May 2011 - Mar 2014
- Manage all front desk tasks. - Greet clients when they enter and exit spa. - Tend to all incoming phone calls and make appointments and schedule changes. - Manage all front desk tasks. - Greet clients when they enter and exit spa. - Tend to all incoming phone calls and make appointments and schedule changes.
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Bender Group PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Aug 2013 - Dec 2013
- Client research. - Wrote press releases. - Pitched to media outlets via email and phone. - Created media lists for senior account managers. - Client research. - Wrote press releases. - Pitched to media outlets via email and phone. - Created media lists for senior account managers.
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The Valerie Fund
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United States
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Fundraising
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1 - 100 Employee
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Development Intern
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Jun 2013 - Aug 2013
- Manage and edit information in Raiser's Edge fundraising computer program. - Assistant stage manager for the Valerie Fund & JAG Physical Therapy 5k Walk/Run in June 2013. - Manage and edit information in Raiser's Edge fundraising computer program. - Assistant stage manager for the Valerie Fund & JAG Physical Therapy 5k Walk/Run in June 2013.
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Freespace Dance
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United States
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Performing Arts
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1 - 100 Employee
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Public Relations Intern
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Jun 2013 - Aug 2013
- Wrote and edited press material including press releases and e-mail newsletters. - Developed materials to be sent out to those who donate to the company. - Created engaging event invitations for Freespace's Facebook page. - Wrote and edited press material including press releases and e-mail newsletters. - Developed materials to be sent out to those who donate to the company. - Created engaging event invitations for Freespace's Facebook page.
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Education
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2011 - 2014
Montclair State University
Bachelor's degree, Commmunications/Public Relations -
2010 - 2011
James Madison University
Communication, General
Community
