Chelsey Brei
Director of Client Happiness at POP | X- Claim this Profile
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Bio
Experience
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POP | X
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United States
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Events Services
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1 - 100 Employee
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Director of Client Happiness
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Apr 2021 - Present
Arizona, United States
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Marketing Consultant
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Jun 2020 - Present
United States Freelance consulting for various clients. Current projects include event planning/execution, brand identity creation, pitch deck development, sales materials design, UI design, copywriting, app development and website creation and maintenance.
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The Association Specialists
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Event Manager
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Jun 2019 - Apr 2020
Sydney, New South Wales, Australia ▪ Responsible for delivering successful client events and marketing strategies. Worked as the primary contact to clients and vendors across a variety of industry sectors. ▪ Managed all areas of events, from budgets, sponsorship procurement, pre-planning, through the event day, and post-event activities. Organized logistics of event preparation, including location scouting, stage design, venue decor, and program implementation. ▪ Established corporate events marketing program providing… Show more ▪ Responsible for delivering successful client events and marketing strategies. Worked as the primary contact to clients and vendors across a variety of industry sectors. ▪ Managed all areas of events, from budgets, sponsorship procurement, pre-planning, through the event day, and post-event activities. Organized logistics of event preparation, including location scouting, stage design, venue decor, and program implementation. ▪ Established corporate events marketing program providing company-wide guidelines for best practices including social media and email outreach campaigns, asset creation, and performance reports. ▪ Developed acquisition campaigns through extensive customer research and analysis. Launched digital outreach and targeted contact initiatives leading to record transactions. ▪ Launched Strategic Board Series events to engage existing clients and gain new ones. Expanded database by 60%. Redesigned marketing content and outreach methods resulting in 40% higher event attendance. Show less
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Mammoth
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing
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Dec 2017 - Jan 2019
Greater Los Angeles Area ▪ Worked collaboratively with executive, sales, content and product teams to coordinate and execute successful marketing programs that drove advertising revenues, product growth and brand awareness. ▪ Developed marketing strategy and vision. Created new brand identity and expanded to internal documents and external communications. Created all sales materials including decks, one sheets, newsletters and event materials. ▪ Developed sales pipeline and created proposals resulting in… Show more ▪ Worked collaboratively with executive, sales, content and product teams to coordinate and execute successful marketing programs that drove advertising revenues, product growth and brand awareness. ▪ Developed marketing strategy and vision. Created new brand identity and expanded to internal documents and external communications. Created all sales materials including decks, one sheets, newsletters and event materials. ▪ Developed sales pipeline and created proposals resulting in partnerships with major studios and content creators such as Marvel, AMC, Sony Pictures, Warner Bros. and NBC. ▪ Oversaw Public Relations team and provided content and creative to meet immediate deadlines. Coordinated with consumer teams to leverage current campaigns, research and respective creative materials. Show less
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PTTOW!
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United States
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Professional Organizations
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1 - 100 Employee
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Senior Marketing Manager
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Dec 2013 - Aug 2017
Culver City, CA ▪ Determined marketing objectives, established timelines and budget for 4-6 annual events including tent pole Summit. ▪ Developed go-to-market strategy for each event. Developed brand voice, copy and digital assets. Increased annual revenue by 20%. Drove growth with targeted digital campaigns utilizing creative content and strategic planning. Performed research, extensive A/B testing and data monitoring to optimize performance across multiple channels. ▪ Ideated, established and drove… Show more ▪ Determined marketing objectives, established timelines and budget for 4-6 annual events including tent pole Summit. ▪ Developed go-to-market strategy for each event. Developed brand voice, copy and digital assets. Increased annual revenue by 20%. Drove growth with targeted digital campaigns utilizing creative content and strategic planning. Performed research, extensive A/B testing and data monitoring to optimize performance across multiple channels. ▪ Ideated, established and drove creative direction. Created outreach campaigns, sales decks, digital content, printed material and extensive environmental collateral. Coordinated with all departments to ensure seamless execution and cohesive messaging. ▪ Hired, trained and lead talented in-house creative team to render designs from initial concept to execution. Collaborated with artists, vendors and partners to continually developed unique user experiences. Show less
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Dreamentia
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Nov 2012 - Oct 2013
Downtown Los Angeles ▪ Maintained daily communication with clients and vendors to strengthen relationships and meet objectives. ▪ Drafted campaign scope, managed project briefs and timelines. Created reports and lead status meetings to unify stakeholders. ▪ Devised new campaigns: Researched and identified opportunities and new areas of improvement. Compiled data for pitches. ▪ Created system to track financial variances for future forecasting. Managed financial risk and opportunity across all project… Show more ▪ Maintained daily communication with clients and vendors to strengthen relationships and meet objectives. ▪ Drafted campaign scope, managed project briefs and timelines. Created reports and lead status meetings to unify stakeholders. ▪ Devised new campaigns: Researched and identified opportunities and new areas of improvement. Compiled data for pitches. ▪ Created system to track financial variances for future forecasting. Managed financial risk and opportunity across all project phases. ▪ Developed social media and digital strategy. Created targeted ads and managed social media accounts to grow awareness. Managed full lifecycle: Performed QA analysis, measured KPIs and evaluated campaigns for success. Show less
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Marketing Coordinator
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Jun 2012 - Nov 2012
Greater Los Angeles Area Do your best work and make the world just a little bit better along the way. Honeycomb-co is a strategy, communications and change company positioned to support trailblazer brands and companies that believe in growth through social- and eco-friendly, shared-value strategies and CSR.
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Branch Operator
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Nov 2007 - Aug 2009
Tucson, Arizona Took the opportunity to fully run a company in college. I did it all - from sales, training, hiring and accounting to rallying my friends to canvas neighborhoods in exchange for in-n-out burger. My "entrepreneurial spirit" was unleashed!
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Education
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University of Arizona
Bachelor of Arts (BA), Philosophy -
Universidad Adolfo Ibáñez
Spanish Literature