Experience

Art & Science Group
• United Arab Emirates
• Professional Training and Coaching
• 1 - 100 Employee
• Research Manager

  • Mar 2023 - Present


Clarivate

• United Kingdom
• Information Services
• 700 & Above Employee

• Industry Marketing Manager

  • Nov 2022 - Mar 2023

  Spearheaded distribution of global higher education and library market insights and publisher competitive intelligence throughout the organization in the form of internal reports and presentationsUsed data to guide organization and product marketing strategy for higher education and public library marketsAnalyzed, visualized, and presented data from publicly available and internal sources to identify top revenue opportunities and devise marketing and sales strategy within the global higher education marketDeveloped and adapted higher education, public library, and K12 market segmentation strategy to guide sales and marketing efforts as well as provide status on current penetration of company's products and servicesActed in concert with data stewardship team to ensure accuracy of customer data Deployed surveys as needed to assess success of events and other marketing efforts Show less

• Market Development Manager

  • Apr 2018 - Nov 2022

  Spearheaded distribution of global higher education and library market insights and publisher competitive intelligence throughout the organization in the form of reports and presentationsUsed data to guide organization and product marketing strategy for higher education and public library markets.Analyzed, visualized, and presented data from publicly available and internal sources to identify top revenue opportunities and devise marketing and sales strategy within the global higher education marketDeveloped and adapted higher education, public library, and K12 market segmentation strategy to guide sales and marketing efforts as well as provide status on current penetration of company's products and servicesActed in concert with data stewardship team to ensure accuracy of customer data Deployed surveys as needed to assess success of events and other marketing efforts Show less



ForeSee

• IT Services and IT Consulting
• 1 - 100 Employee

• Client Data Analyst

  • Mar 2016 - Apr 2018

  Subject Matter Expert for Consumer Packaged Goods (CPG)Customized and deployed customer insight surveys to gather relevant metrics based on client needs and adapt as needs changed; worked with non-profit, medical, government, retail, CPG, insurance, and energy clientsInteracted with clients to use their customer survey data to achieve their business goals and improve their users' experience by responding to customer insightsInterpreted and presented client data, providing valuable and actionable insights to improve their business and strategize communications with customersWorked with clients across industries to understand their industry challenges and make recommendations to improve their experince and increase revenues or decrease costs Show less

• Associate Client Data Analyst

  • Oct 2014 - Mar 2016

• Customer Experience Support Analyst

  • Dec 2013 - Oct 2014



AdGrads - Freelance

• Strategist, Community Manager, Account Executive, Media Planner

  • Apr 2012 - Dec 2013

  Consulting and design of IMC campaigns for clients. Duties include advertising strategy account management, media planning, and responsibility for creating and updating social media content for clients. Also worked to coordinate IMC team efforts, including recruitment of videographers, graphic design, and distribution efforts. Consulting and design of IMC campaigns for clients. Duties include advertising strategy account management, media planning, and responsibility for creating and updating social media content for clients. Also worked to coordinate IMC team efforts, including recruitment of videographers, graphic design, and distribution efforts.



Eastern Michigan University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant, Marketing Department

  • Aug 2011 - Dec 2013

  Completed research projects for professors within the departments of Marketing, Supply Chain Management, and International Business – example projects include research on Social Media, data collection and statistical analysis of Twitter feeds, data collection and statistical analysis of academic programs and enrollment within the department, survey design and data collection of data on creativity, writing of case studies, and data review on various topics. Participated in planning, organization, and execution of the Global Advances in Business Communication (GABC) Conference at the university in 2012 and publication of the accompanying GABC journal with the International Business committee, including and ordering of marketing materials for the conference, publicizing of the event, recruiting advertisers, coordinating transportation and parking for delegates, coordination and oversight of undergraduate student assistants, and various other duties related to successful execution of the event. Assistance in the execution of various Marketing and College of Business events, including the annual Search Marketing Workshop (2011 - 2013) and the Eastern Michigan University College of Business Business Conference (2013), as well as with recruitment and catering to guests at the college. Acted as graduate liaison and co-adviser for the EMU American Advertising Federation chapter. Duties included planning and execution of club events including the Ethos All Nighter (2012), Music Ad Jam (2012), and Oscar Jam (2013). Work involved coordination of undergraduate student workers, recruitment of talent and entertainment for events, working with guest speakers to coordinate transportation and parking, organization of recording of the event with school newspaper, videographers, and photographers, working with catering, and other duties related to successful execution of events. Copy editing and formatting of journal articles and publications. Show less



MARKET STRATEGIES INTERNATIONAL LIMITED

• United Kingdom
• Market Research
• 1 - 100 Employee

• Intern on Analytics Team

  • Jun 2013 - Aug 2013

  Populated data into reports for clients, proofread reports for clients (ensuring quality of both data and text), prepared questionnaires for respondents, received training in all aspects of quantitative research projects including survey development, screening of respondents, gathering of respondents, programming of questionnaires, conducting significance testing and cross-tabulation of data, report design and data visualization, etc. Populated data into reports for clients, proofread reports for clients (ensuring quality of both data and text), prepared questionnaires for respondents, received training in all aspects of quantitative research projects including survey development, screening of respondents, gathering of respondents, programming of questionnaires, conducting significance testing and cross-tabulation of data, report design and data visualization, etc.



Lancome, Macy's

• Beauty Advisor

  • Dec 2010 - Aug 2011

  • Coordinated clientele and counter participation in various events, including celebrity makeup artist sessions, Meet the Experts, and gifts with purchase. • Worked with my clientele to customize products and services to their specific beauty needs. • • Responsible for meeting sales and clientele quotas, as well as for knowing cosmetic application techniques. • Coordinated clientele and counter participation in various events, including celebrity makeup artist sessions, Meet the Experts, and gifts with purchase. • Worked with my clientele to customize products and services to their specific beauty needs. • • Responsible for meeting sales and clientele quotas, as well as for knowing cosmetic application techniques.



Cannes Lions International Advertising Festival

• Intern

  • Jun 2011 - Jun 2011

  Helped with execution of the Cannes Lions International Festival of Creativity, an international conference of 10,000+ advertising professionals, including logistics, traffic control, security, and coordination of efforts with other interns. Helped with execution of the Cannes Lions International Festival of Creativity, an international conference of 10,000+ advertising professionals, including logistics, traffic control, security, and coordination of efforts with other interns.



Macy's

• 1 - 100 Employee

• Sales Associate

  • Jun 2010 - Dec 2010

  • Exceeded Sales Volume and Loyalty Goals while working in better sportswear/career • Earned Star Pin for customer service excellence after only three months of work • Exceeded Sales Volume and Loyalty Goals while working in better sportswear/career • Earned Star Pin for customer service excellence after only three months of work