Co-Founder

• May 2020 - Present

Group Creative Director

• Mar 2021 - Present

The Lacek Group, an Ogilvy Experience agency, is the digital agency of record for Dunkin'. As Group Creative Director for the Dunkin' account I oversee all CRM and digital creative, and manage a multi disciplinary team of writers, designers and developers. I also represent digital creative in the Dunkin' agency collaborative "kitchen table"— working with other agencies and client teams to present a seamless omni-channel customer experience. The Lacek Group, an Ogilvy Experience agency, is the digital agency of record for Dunkin'. As Group Creative Director for the Dunkin' account I oversee all CRM and digital creative, and manage a multi disciplinary team of writers, designers and developers. I also represent digital creative in the Dunkin' agency collaborative "kitchen table"— working with other agencies and client teams to present a seamless omni-channel customer experience.

Creative Director & Marketing Strategist

• 2016 - 2021

Agency raised, Digital Marketer Certified and experienced at playing just about any role on the creative team; Strategist, Designer, Creative Director, Producer, Photographer, Video editor, Gopher. As a Marketing Strategist I help ease overwhelm and confusion in an increasingly complex and technical field. As Creative Director I provide direct support to concept and execute the campaign, and when needed will build a dynamic team of experts to help produce the work. Agency raised, Digital Marketer Certified and experienced at playing just about any role on the creative team; Strategist, Designer, Creative Director, Producer, Photographer, Video editor, Gopher. As a Marketing Strategist I help ease overwhelm and confusion in an increasingly complex and technical field. As Creative Director I provide direct support to concept and execute the campaign, and when needed will build a dynamic team of experts to help produce the work.

Creative Director & Marketing Strategist

• Jun 2020 - Nov 2020

The International Sports Sciences Association (ISSA) is a global leader in online education and training for fitness professionals. In preparation for acquisition the ISSA needed to generate a fast bump in revenue. As contract Creative Director and Marketing Strategist I led the digital marketing team in social media strategy and creative execution for campaigns that produced exceptional results with -70% spend vs control campaign: + 20.59% CTR + 48.40% Total Leads = 5,408 -79.58% CPL = $126,277.72 in SAVINGS vs CPL of control campaign - 47.01% CPC Results generated over 314,055 impressions vs. 663,967 impressions from "high performing" control campaign over the same two week time period. These campaigns are still running and have been expanded to serve as lead capture resources for influencers. Show less

Director of Brand and Marketing

• Nov 2018 - Jun 2020

The Functional Neurology Center specializes in helping people with neurological disorders or traumas that have affected their overall brain health. As the contract Director of Brand and Marketing I worked directly with the founder and CEO to lead rebranding efforts and to bring their digital marketing strategy up to best practices. I also worked cross-functionally with providers (doctors) and key leadership stakeholders to identify inbound goals and growth milestones. In just under two years we accomplished the following: Complete rebrand inclusive of brand positioning, strategy, quantitative analysis of high converting audiences for customer segmentation and overhauled the brand's online presence resulting in: +60% increase in brand recall after re-brand +211% increase in mobile traffic <6 months after site launch +57% increase in Direct Traffic +37% increase in Organic Search traffic +135% increase in search visibility +35% increase in Facebook followers < 1 year +65% increase in newsletter list sign-ups > 3 months > Consistent 40% open rate, 13% ctr, for weekly newsletters +8.23% increase in direct response ad conversions during pandemic (2/20-5/20) +290% growth in gross revenue from ‘18-’20 Show less

Managing Creative Director

• Jan 2019 - Apr 2020

Fuss Marketing is a brand strategy agency servicing enterprise clients and full-service marketing agencies. As a new agency led by former in-house marketing leaders with no agency experience, Fuss needed an ad-agency insider to help guide the agency development. Strategic guidance for agency development New business proposal reviews Resourcing management Vendor resourcing and management Recruited, led and managed external marketing team Providing High level strategy coupled with hands on execution for a capitally efficient marketing approach Show less

Senior Art Director

• 2011 - 2016

Solve is an independent, full-service advertising agency and has been recognized as a two-timed Ad Age Small Agency of the Year, Most Effective Independent Agencies in North America and two-time Top Digital Agency. I joined Solve as employee #8 and played a key role in the growth of client relationships and new business efforts. Output of the work I created resulted in the following results for our clients. General Mills - Cascadian Farms +8.9% sales increase across cereal products following campaign > 130,000 visits to new website in first two months of redesign Online film launch generated 1.6 million views <1 month President Cheese +25% sales increase of Feta products following campaign > 1,000,000 views of interactive YouTube experience in <2 months + 12% YOYDollar sales +400% increase in Social media engagement across all platforms +300% increase in Facebook page likes +7.01% average CTR (click-through-rate) compared to industry norm of 0.06% +133% increase in brand recall +83% increase in brand awareness +21% increase in purchase intent 4x increase in website visits compared to previous year 6x increase recipe page visits compared to previous year 10% YOY increase in organic search traffic Abu Dhabi Commercial Bank +29% lift in new-to-bank customer relationships +23% increase in product acquisition Brand saw significant growth across key attributes: +22% in “brand understands my needs” and +21% in “committed to my life stage needs” Recognition: One Show ADDYS NY Times Creativity Communication Arts (Featured Exhibit) CNN The Show 2014 Le Book 2014 Show less

Photographer & Marketing Director

• 2007 - 2014

Momentum Photo (“MPDN”) was a motor-sports photography company that serviced the mid-west motorcycle racing clubs and race tracks. MomentumPhoto.Net is a motor-sports photography company specializing in motorcycle events coverage. As Marketing Director I oversaw Brand development, growth of strategic partnerships, racing team creation and creative direction for all branded touch points, and commercial licensing oversight and negotiations. +20% Growth of YOY revenue for 5 consecutive years Partnerships and Marketing efforts saw a 50% reduction in competition year over year As Photographer was awarded multiple gold and silver Pins by the MN AdFed in Photography single and campaign as well as People's Choice. Show less

Marketing Director

• 2007 - Jun 2012

As Creative Director for the Central Roadracing Association, I built and lead a team of designers and writers in creating marketing materials, website designs, press releases and monthly newsletter on behalf of the organization. I also acted as a liaison between the Board of Directors and the club's marketing vendors. I worked closely with the Director of PR as well as the internal IT staff. During my time as Creative Director, my team and I re-designed the brand identity for the CRA and applied to new look to marketing materials, press release language, designed and developed a new website (cra-mn.com), and created a business to business marketing strategy to increase corporate partnerships and sponsorships for the club and individual racers. All while increasing membership sign-ups and new racer registrations with the club. Show less

Art Director

• 2012 - 2012

As an Art Director at Campbell Mithun I helped bring in new business: Key Bank Popeyes Chicken 2011 New York Times Campaign of the Year - Pillsbury, Memories Made Easy I also led a team of department leaders from across the agency to reorganize the network infrastructure and unify the agencies server structure. As an Art Director at Campbell Mithun I helped bring in new business: Key Bank Popeyes Chicken 2011 New York Times Campaign of the Year - Pillsbury, Memories Made Easy I also led a team of department leaders from across the agency to reorganize the network infrastructure and unify the agencies server structure.

Art Director

• 2007 - 2011

During my employment at Periscope I have worn many hats and learned a great deal about the inner workings of the agency. I currently play the role of a hybrid creative, concepting and executing for both traditional and digital project. The clients I have touched include Arctic Cat, Thrivent Financial for Lutherans, Cox communications, Kemps, Gold'n Plump, Metro Transit, MN Twins, Papa Murphys, Treasure Island, Char-broil, Famous Dave's, Buca di Peppo, & Heat & Glo During my employment at Periscope I have worn many hats and learned a great deal about the inner workings of the agency. I currently play the role of a hybrid creative, concepting and executing for both traditional and digital project. The clients I have touched include Arctic Cat, Thrivent Financial for Lutherans, Cox communications, Kemps, Gold'n Plump, Metro Transit, MN Twins, Papa Murphys, Treasure Island, Char-broil, Famous Dave's, Buca di Peppo, & Heat & Glo

Senior Art Director

• Dec 2007 - Nov 2009

As a Senior member of the volunteer creative team for Finnegans Beer I worked closely with the Creative Director to plan out the year's projects and work load for the team. We concepted annual themes and brought them from idea to execution with the help of several junior team members. Projects included: packaging design, posters and in-bar materials, branding elements and website design and maintenance. As a Senior member of the volunteer creative team for Finnegans Beer I worked closely with the Creative Director to plan out the year's projects and work load for the team. We concepted annual themes and brought them from idea to execution with the help of several junior team members. Projects included: packaging design, posters and in-bar materials, branding elements and website design and maintenance.

Art Director

• 2004 - 2007

During my time at Fallon I had the opportunity to work with a wide variety of clients including Travelers Insurance, National and Alamo rental cars, The Islands of the Bahamas, United Airlines, Garmin, Nuveen Investments, The New York Stock Exchange and New Business opportunities. During my time at Fallon I had the opportunity to work with a wide variety of clients including Travelers Insurance, National and Alamo rental cars, The Islands of the Bahamas, United Airlines, Garmin, Nuveen Investments, The New York Stock Exchange and New Business opportunities.

Jr Art Director

• 2004 - 2004

Harley Davidson, NorthWest Airlines and Porsche. What else could a mid-west raised creative hope to work on. Harley Davidson, NorthWest Airlines and Porsche. What else could a mid-west raised creative hope to work on.

Jr Art Director

• 2004 - 2004

My goal was to be the first one in and the last one out - while learning as much as possible. Unfortunately I also learned that I didn't like living in NYC. My goal was to be the first one in and the last one out - while learning as much as possible. Unfortunately I also learned that I didn't like living in NYC.