Senior Communications Specialist

• Mar 2021 - Present

Together with the development team and shelter leadership, designs and implements annual communications plan to ensure consistent and strategic public messaging across all platforms.Develops and maintains AWLA brand, including Brand Guide, in collaboration with Development Associate.Coordinates and places advertisements in publications and on social media. Drafts remarks and talking points for League leadership and Board members. Identifies compelling stories for fundraising and illustrative purposes.Cultivates partnerships with media, community leaders, and agencies to promote shelter initiatives. Designs and oversees production of shelter signage (excluding donor recognition), informational and promotional printed and electronic materials (ex. AWLA printed brochure, annual shelter stats graphic, etc.) Manages AWLA website content and relationship with the site designer and host in collaboration with the Development Associate. Manages promotional activities and marketing for the organization’s signature events and key community outreach initiatives. Manages all social media accounts, including when and what to post, in coordination with Development Associate, Events & Sponsorship Coordinator, and other AWLA staff as appropriate.Oversees writing, design, and production of AWLA’s Pawpourri newsletter twice yearly in the fall (print edition annual report) and spring (electronic).Recruits and manages volunteer photographers and graphic designers to assist with AWLA projects.Tracks and reports social media engagement.Manages selection and implementation of all public-facing shelter technology to ensure consistency of messaging/brand and efficiency/cost-effectiveness. Show less

Communications Specialist

• Jan 2016 - Mar 2021

Youth Program Coordinator

• May 2014 - Jan 2016

Restructured the entire Youth Program to increase community participation. The Youth Program now has over 150 active youth volunteers, and has provided community outreach to more than 500 children and their families.Created three main activities (Book Buddies, Critter Crafts & Movie Night) that identify learning opportunities for children while providing positive enrichment for animals.Overhauled the shelter’s Summer Camp program, creating a more engaging camp experience for a wider demographic of children. These camps bring in over $25,000 each summer.All of these responsibilities are done in conjunction with roles as Senior Community Outreach & Adoptions Associate. Show less

Senior Community Outreach & Adoptions Associate

• Feb 2012 - Jan 2016

Assumed responsibility for all social media accounts. Increased Facebook followers from 1,500 to 18,600 in 2 years, and created successful Instagram and Twitter accounts, reaching 45 different countries.Created the ‘Adopt It Forward’ program to boost the public’s engagement with the shelter and increase adoptions. Over 75 animals have been adopted through this program since December 2014.Provide support to the department Manager in areas such as adoptions marketing, animal enrichment and customer service. Show less

Community Outreach & Adoptions Associate

• Mar 2012 - Nov 2013

Assist in the daily operation of front desk & adoption departments.Provide excellent customer service to all shelter visitors.Responsible for increasing public interest in adoption through photographs, newspaper articles, and social media.

Photographer

• 2009 - Jan 2016

https://chelsearainphotography.wordpress.com https://chelsearainphotography.wordpress.com

Bookseller

• 2010 - Jan 2012

Implemented excellent customer service in all departments, from cashiering to tech support. Gained extensive knowledge of all book, film and music inventory in order to better assist customers in purchases. Excelled as part of a successful team with a core of repeat customers. Implemented excellent customer service in all departments, from cashiering to tech support. Gained extensive knowledge of all book, film and music inventory in order to better assist customers in purchases. Excelled as part of a successful team with a core of repeat customers.

Video Production Intern

• Dec 2010 - Jan 2011

· Consulted with managers to determine clients & weekly schedule. · Took part in pre-production to determine interview questions, shots needed, etc. · Filmed on location with upwards of 15 clients to create short, one-minute fun & informational videos about local businesses. · Edited footage (video & audio) to client & manager specifications & satisfaction, and final videos were showcased on the GoLocal website. Show less

Photography Intern

• May 2010 - Aug 2010

Acted as primary photographer for all relevant articles. Scheduled and conducted photoshoots under supervision of staff reporters. Responsible for editing all photographs and working with the Editor-in-Chief to determine final photos for assigned articles. Acted as primary photographer for all relevant articles. Scheduled and conducted photoshoots under supervision of staff reporters. Responsible for editing all photographs and working with the Editor-in-Chief to determine final photos for assigned articles.

Photographer

• Jan 2010 - May 2010

· Photographed subjects and events for weekly articles. · Edited photographs & assisted with newspaper layout. · Attended weekly editorial meetings & determined articles. · Photographed subjects and events for weekly articles. · Edited photographs & assisted with newspaper layout. · Attended weekly editorial meetings & determined articles.

Administrative Assistant

• May 2009 - Sep 2009

Carried out daily office duties under the direction of the Administrative Manager, including data entry, filing, and membership services. Responsible for scheduling and facilitating department meetings. Assisted in organizing events for both gym members and outside organizations. Carried out daily office duties under the direction of the Administrative Manager, including data entry, filing, and membership services. Responsible for scheduling and facilitating department meetings. Assisted in organizing events for both gym members and outside organizations.