Experience

Weidert Group

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant/SEO Manager

  • Jun 2022 - Present

• Inbound Marketing Consultant

  • Sep 2020 - Jun 2022

  As a Consultant at Weidert Group, I develop and manage deep relationships with clients, earning and growing a position as trusted inbound marketing advisor. I guide them to achieve desired results through building effective inbound marketing strategies and executing custom programs. I also lead internal team members, working to continuously advance and improve our collective approach to inbound marketing.I also serve as one of the SEO subject matter experts for the agency. It's my responsibility to ensure we keep up with best practices and changes within the industry, agency-wide. Not only do I need to stay educated, but I need to distill that education down, cascade it throughout the agency, and bake it into our existing processes.



Jewelers Mutual Insurance Group

• United States
• Insurance
• 1 - 100 Employee

• Product Owner

  • Jun 2019 - Sep 2020

  Serves as product owner partnering with engineering and the business to build the Technology product roadmap based on the company vision. Define and drive product requirements and minimum viable product. Responsible for planning and execution of assigned product portfolio throughout product lifecycle. Defines and develops new and enhanced system products and features. Collaborates with cross-organization efforts to manage the product backlog. Delivers product features and improves capabilities to enhance customer experience. Has ownership around a product.

• Inbound Marketing Specialist

  • Mar 2016 - Jun 2019

  As my responsibilities multiplied and my influence grew, my title was changed from Web Content Specialist to Inbound Marketing Specialist.I still write almost all our digital content from full web pages to blog posts to emails, all the way down to error messages, button text, and metadata.Now, I also have significant input into what content we create, when and why. I rely on data from our marketing automation and SEO platforms to dictate what needs optimizing or repurposing as well as identify gaps and new opportunities to attract and convert new customers.I've grown from a really good writer into a really good inbound marketer, broadening my expertise into strategy, analytics and automation.

• Web Content Specialist

  • Jul 2014 - Mar 2016

  As Web Content Specialist, I am responsible for building and publishing content for a variety of websites and digital platforms. At the top level, my job is to prepare optimal content that will provide a best-in-class user experience to any prospects or customers who access any of Jewelers Mutual's platforms. To accomplish this, content must be relevant, engaging, SEO friendly, timely and accurate. Inter-dependency both within and between departments on most digital projects keeps priorities in constant flux, demanding adaptability and organizational skills. Working within the insurance industry also requires attention to detail in combination with a global scope to meet technical and legal requirements. All outside constraints aside, who doesn't want to spend their time writing about jewelry?!



Crunch Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Group Fitness Instructor

  • Jul 2018 - Sep 2020

  Design and lead small group, bootcamp-style HIIT classes Design and lead small group, bootcamp-style HIIT classes



Heid Music

• United States
• Retail
• 1 - 100 Employee

• Marketing Coordinator

  • Oct 2013 - Jul 2014

  My role as Marketing Coordinator could really be described in a number of ways: Brand Ambassador, Communication Specialist, Graphic Designer, Event Coordinator and sometimes even Spreadsheet Savant. The last week of each month, I dedicate myself solely to the creation of two e-newsletters, a customer handout piece showcasing the month's events, specials and promotions, and a promotional package showcasing the School of the Month. In between prepping these publications, I create flyers and handouts for various in-store and sponsored events, and subsequently turn that art into e-blasts and web banners for digital promotion. Larger events sometimes lend themselves to press releases, also. Admin rights to LinkedIn, Facebook, and Twitter fill in any possible gaps, and the odd organizational/process enhancement project is always looming in the background!



Appleton Soccer Club

• United States
• Spectator Sports

• Head Coach

  • May 2011 - Jul 2014

  As head coach of Appleton SC U12G Blue (Ambush) and staff coach for all of U12 girls, I find myself developing relational, communicative and managerial skills that prove useful throughout all walks of life. Specifically, I am learning to empathize with and see other points of views within negotiations and conflict, lead and motivate a team through both highs and lows, and plan ahead and strategize, keeping both short-term and long-term goals in mind. This role also keeps continuing education and lifelong learning at the forefront of my mind.



AxleTech International

• United States

• Commodity Planner

  • Apr 2012 - Oct 2013

  As Commodity Planner, I am responsible for ensuring our supply base maintains sufficient performance to meet our demands. The position requires extreme organization, analytical skills, and a great deal of problem solving. Daily interaction with suppliers keeps my communication skills up to par. There's never a slow day in the supply chain!

• Production Control Analyst

  • Jul 2011 - Apr 2012

  Maintaining the production scheduling database is the main duty of AxleTech's Production Control Analyst, which requires a lot of manual updates and problem solving. The position calls for meticulous attention to detail and a keen eye for process improvement. After just a few months, my role was expanded to include responsibilities in logistics and communication.



Integrys

• Italy
• IT Services and IT Consulting

• Corporate Communications Intern

  • May 2011 - Jul 2011

  Communication in a corporate setting is an entirely different style than in a creative publication setting. At Integrys, I researched and wrote newsletter stories, news releases and other communications for both internal and external audiences. On the public relations side, I also participated in company-sponsored events, preparing materials for special events and compiling economic profile information. Regular work on the company's intranet was also required, both preparing and posting communications-related material. I had excellent mentors in this role and was able to absorb a lot of knowledge about the intricacies of communicating within a company.



FOX CITIES Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2011 - Apr 2011

  Under the direction of an excellent mentor, Alison (Fiebig) Mayer, I wrote numerous blog entries and columns for publication, in addition to proofing and editing the work of others. The creative side of my writing was greatly improved by tips and tricks of Alison's, and I will never forget to write succinctly, yet creating an impact through specific word choice. During downtime, it was also my responsibility to update the events calendar on the website. Under the direction of an excellent mentor, Alison (Fiebig) Mayer, I wrote numerous blog entries and columns for publication, in addition to proofing and editing the work of others. The creative side of my writing was greatly improved by tips and tricks of Alison's, and I will never forget to write succinctly, yet creating an impact through specific word choice. During downtime, it was also my responsibility to update the events calendar on the website.



Cypress Homes

• United States
• Construction
• 1 - 100 Employee

• Marketing/Communications Intern

  • Nov 2010 - Jan 2011

  My most marketing-heavy internship, Cypress Homes had me producing and editing materials from brochures and newsletters to press releases and advertisements. I dabbled in social media, as well as wrote keyword-enriched content for both the main website and an auxiliary website that I created. This internship was my first exposure to SEO, something that never leaves the back of your mind once you learn about it! My most marketing-heavy internship, Cypress Homes had me producing and editing materials from brochures and newsletters to press releases and advertisements. I dabbled in social media, as well as wrote keyword-enriched content for both the main website and an auxiliary website that I created. This internship was my first exposure to SEO, something that never leaves the back of your mind once you learn about it!