Chelsea Benaschak
Product Manager, Product Management & Supplier Relations at Saskatchewan Liquor and Gaming Authority- Claim this Profile
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Bio
Credentials
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Project Management Professional (PMP)
Project Management InstituteNov, 2022- Nov, 2024
Experience
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Saskatchewan Liquor and Gaming Authority
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Canada
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Government Administration
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1 - 100 Employee
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Product Manager, Product Management & Supplier Relations
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Oct 2022 - Present
Responsible to develop and implement category and marketing strategies to drive sales and profit growth for spirits and liqueurs categories. Manage the listing and delisting of all products that will be formally sold in Saskatchewan to achieve financial and merchandising objectives for SLGA.
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Customer Service Lead, Strategy & Business Improvement Branch
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Mar 2019 - Present
Responsible for the development, implementation and evaluation of internal and external service standards that enable SLGA to achieve its corporate initiatives and strategic goals. Champions change and provides leadership and expertise to ensure that customer service excellence is embedded into the organizational culture to achieve a high level of satisfaction by customers, stakeholders, partners and employees.
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Virtus Group, Chartered Professional Accountants & Business Advisors LLP
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Canada
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Accounting
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1 - 100 Employee
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Marketing Manager
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Nov 2012 - Mar 2019
As the Marketing Manager for Virtus Group I work along side the firm’s Marketing Director and directly with the Partners and Managers. I provide strategic direction and implementation of marketing initiatives to increase our firm presence and build our brand amongst the business community and marketplace across Saskatchewan. Specifically I assist in: •The delivery of firm promotional plans, events and activities •Coordination of client and prospect development activities and client… Show more As the Marketing Manager for Virtus Group I work along side the firm’s Marketing Director and directly with the Partners and Managers. I provide strategic direction and implementation of marketing initiatives to increase our firm presence and build our brand amongst the business community and marketplace across Saskatchewan. Specifically I assist in: •The delivery of firm promotional plans, events and activities •Coordination of client and prospect development activities and client service enhancement •Develop and assist with advertising placement, marketing collateral material and ongoing branding development •Business development support and coaching to all levels of staff •Implement website redesign project and build social media and digital marketing presence •Manage community involvement and sponsorship initiatives •Event planning and coordination of staff Show less As the Marketing Manager for Virtus Group I work along side the firm’s Marketing Director and directly with the Partners and Managers. I provide strategic direction and implementation of marketing initiatives to increase our firm presence and build our brand amongst the business community and marketplace across Saskatchewan. Specifically I assist in: •The delivery of firm promotional plans, events and activities •Coordination of client and prospect development activities and client… Show more As the Marketing Manager for Virtus Group I work along side the firm’s Marketing Director and directly with the Partners and Managers. I provide strategic direction and implementation of marketing initiatives to increase our firm presence and build our brand amongst the business community and marketplace across Saskatchewan. Specifically I assist in: •The delivery of firm promotional plans, events and activities •Coordination of client and prospect development activities and client service enhancement •Develop and assist with advertising placement, marketing collateral material and ongoing branding development •Business development support and coaching to all levels of staff •Implement website redesign project and build social media and digital marketing presence •Manage community involvement and sponsorship initiatives •Event planning and coordination of staff Show less
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Viterra Canada
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Marketing Coordinator - Grain & Agri Products
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Feb 2011 - Nov 2012
As a Marketing Coordinator, I supported the sales teams in Western Canada with the implementation of traditional and digital media marketing tactics as per strategic marketing plans. This included: •Coordination, tracking, measurement and reporting of marketing initiatives and budgets. •Develop creative imagery for print ads, direct mails, user guides, etc. •Planning and execution of tradeshows within Western Canada. •Lead the growth and development of Viterra’s secure… Show more As a Marketing Coordinator, I supported the sales teams in Western Canada with the implementation of traditional and digital media marketing tactics as per strategic marketing plans. This included: •Coordination, tracking, measurement and reporting of marketing initiatives and budgets. •Develop creative imagery for print ads, direct mails, user guides, etc. •Planning and execution of tradeshows within Western Canada. •Lead the growth and development of Viterra’s secure portals, various website projects and mobile app in Canada and the USA. •Lead the Viterra email marketing initiative by administration and execution of all e-blasts. •Media buying and planning across all mediums – print, radio, direct mail and outdoor billboards.
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Business Coordinator - Digital Services
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Nov 2009 - Feb 2011
As a Business Coordinator in the Digital Services area I was heavily involved in the company website redesign project for the internal and external websites. Among this my primary focus was increasing awareness of the secure customer portal to employees and customers with ongoing marketing initiatives, content gathering and rebranding. Increase the usability of the site with new enhancements including an online sign up process to decreasing wait times and increasing user efficiency and… Show more As a Business Coordinator in the Digital Services area I was heavily involved in the company website redesign project for the internal and external websites. Among this my primary focus was increasing awareness of the secure customer portal to employees and customers with ongoing marketing initiatives, content gathering and rebranding. Increase the usability of the site with new enhancements including an online sign up process to decreasing wait times and increasing user efficiency and implemented online grain contracting tool creating the first channel for online transactions. Lead the internal help desk to ensure superior client service with every client interaction.
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Business Coordinator - Customer Solutions
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Oct 2007 - Nov 2009
As a business coordinator in the Customer Solutions department I supported the Consistent Customer Experience program implemented within all Grain and Ag facilities within Western Canada. I also lead the Viterra secure portal Help Desk, supporting all inbound and outbound client calls and administered all customer sign ups, verifications and account creations. Implemented tactics to increase awareness of the secure portal to employees and customers via tradeshows, meetings and presentations.
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Education
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2004 - 2009
University of Regina
Bachelor of Business Administration (B.B.A.), Marketing
Community
