Chelsea P. Villareal, M.A.
Senior Product Marketing Manager at Schell Games- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Digital Analytics Certificate, Growth Marketing
MIT Sloan School of ManagementDec, 2019- Nov, 2024 -
Certified ScrumMaster (CSM)
Scrum Alliance
Experience
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Schell Games
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United States
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Computer Games
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100 - 200 Employee
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Senior Product Marketing Manager
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Oct 2022 - Present
• Product marketing manager on GTM launches for key games — Among Us VR (Live Ops), I Expect You To Die Franchise, Silent Slayer, Until You Fall, and more — leading an integrated team for beats across owned and partner channels. • Marketing lead on creative integrated campaign strategy across game titles, including creative direction on marketing assets, including trailers (standard and MR), booth designs, social media, and partner asset fulfillment. • Responsible for VR/MR game store presences (including sales execution) and product marketing messaging for owned IP social channels and across partner platforms: Meta Quest, SteamVR, PlayStation VR, Humble, and Fanatical. • Responsible for partnership relationships for marketing-facing activations and in-game collaborations, most notably with developer Innersloth LLC (Among Us). • Managed Among Us VR event presence at GDC and TwitchCon (Meta demo booth partnership), and PAX West (Innersloth booth partnership). Show less
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We Need Diverse Books
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Program Manager, Partner Liaison
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Sep 2021 - Present
• Key member of partner development and programming team for impact across WNDB programs.• Program lead for Internship Grant Programs and Rise Up.
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Program Manager
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Aug 2019 - Aug 2021
• Program Manager on initiatives including Internship Grant Programs, managing internal committee member workflow while better defining new goals for programs alongside industry trends and updates. • Developing integrated program planning across WNDB channels for upscale and expansion opportunities to highlight WNDB Intern Grantees and Alumnx.
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Portland State University
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United States
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Higher Education
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700 & Above Employee
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Advisory Board Member - Publishing Masters Program
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Jul 2021 - Present
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Penguin Random House
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United States
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Book Publishing
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700 & Above Employee
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Brand Marketing Manager
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Nov 2019 - Oct 2022
• Brand Marketing Manager within Penguin Young Readers division, managing integrated consumer marketing partnerships and retail activations within trade, school and library and mass consumer markets. • Manager of key revenue driving brands and growing license management on properties such as Very Hungry Caterpillar/World of Eric Carle, Mad Libs, Bluey, Roald Dahl, Who HQ, Peter Rabbit, Spot, various celebrity titles, picture books, chapter books, graphic novels and Penguin Classics. • Partnerships with various entertainment/toy corporations, movie studios and artist estates. Show less
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Teachers College, Columbia University
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant
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Dec 2020 - May 2021
• Co-Teacher on graduate level course focusing on Ethics, Equality and Social Justice in Technology. • Executing curriculum design, lectures, and virtual activities. • Co-Teacher on graduate level course focusing on Ethics, Equality and Social Justice in Technology. • Executing curriculum design, lectures, and virtual activities.
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Scholastic
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Product Marketing Manager
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Dec 2018 - Aug 2019
• Marketing Manager on Scholastic EDU program. • Integrated marketing lead across all campaign platforms including partnered webinars, internal and external email, research papers, thought leadership and video creation in tandem with Scholastic’s EDU blog and Reads podcast. • Campaigns with strong focus on SEL, Authentic Storytelling and DEI. • Marketing Manager on Scholastic EDU program. • Integrated marketing lead across all campaign platforms including partnered webinars, internal and external email, research papers, thought leadership and video creation in tandem with Scholastic’s EDU blog and Reads podcast. • Campaigns with strong focus on SEL, Authentic Storytelling and DEI.
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Phaidon
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Coordinator
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Aug 2016 - Jul 2018
• Children's marketing lead with additional marketing initiatives for major omni-vertical book title campaigns with talent such as Jean Jullien, Annie Leibovitz, and Massimo Bottura. • Partnerships with Netflix, Whole Foods and The Whitney. Digital lead of North American team. Event, trade and regional show execution. • Children's marketing lead with additional marketing initiatives for major omni-vertical book title campaigns with talent such as Jean Jullien, Annie Leibovitz, and Massimo Bottura. • Partnerships with Netflix, Whole Foods and The Whitney. Digital lead of North American team. Event, trade and regional show execution.
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(Le) Poisson Rouge
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Entertainment
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1 - 100 Employee
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Event Manager
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Sep 2011 - Aug 2016
• Event management for music/literary/film events including clients such as NPR, Roc Nation, Lambda Literary, PEN America, The Metropolitan Opera, Yoko Ono and Philip Glass. • Working with agencies to run seamless programming through various venue iterations, while catering to up to 1100 guests. • Event management for music/literary/film events including clients such as NPR, Roc Nation, Lambda Literary, PEN America, The Metropolitan Opera, Yoko Ono and Philip Glass. • Working with agencies to run seamless programming through various venue iterations, while catering to up to 1100 guests.
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Artbook | D.A.P.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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ArtBook Programming Associate
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Feb 2016 - Jul 2016
• Running ArtBook/Magstore within MoMA PS1, while helping to curate books independently and in coordination with PS1 events and exhibits. • Researching titles and music media affiliate options with artists/events such as Kim Gordon and NYABF. Social Media lead. • Running ArtBook/Magstore within MoMA PS1, while helping to curate books independently and in coordination with PS1 events and exhibits. • Researching titles and music media affiliate options with artists/events such as Kim Gordon and NYABF. Social Media lead.
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WORD Bookstores
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United States
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Retail
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1 - 100 Employee
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Event & Programming Associate - Trade Shows, Conferences, Boutique Events
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Jun 2015 - May 2016
• Onsite Event Associate and Bookseller, assisting in event programming at larger festivals such as NYCC, Star Trek Con, and Book Expo. • Additionally working smaller vertically-targeted events at Housing Works, Saint Vitus, Books of Wonder and Webster Hall. • Onsite Event Associate and Bookseller, assisting in event programming at larger festivals such as NYCC, Star Trek Con, and Book Expo. • Additionally working smaller vertically-targeted events at Housing Works, Saint Vitus, Books of Wonder and Webster Hall.
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Ark Media
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United States
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Entertainment Providers
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1 - 100 Employee
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Production Assistant - Research & Development, Onsite Production
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Feb 2012 - Jan 2013
• Production Assistant on various PBS documentary features/projects including Clinton, Makers: Women Who Make America, and Finding Your Roots with Henry Louis Gates, Jr. • Intensive research and development and on-location production support and coordination. • Production Assistant on various PBS documentary features/projects including Clinton, Makers: Women Who Make America, and Finding Your Roots with Henry Louis Gates, Jr. • Intensive research and development and on-location production support and coordination.
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Brooklyn Fire Proof, Inc.
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United States
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Arts & Crafts
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1 - 100 Employee
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Production Assistant - Stages, Social Media & Outreach
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Oct 2011 - Dec 2011
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Living Room Theaters
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United States
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Movies, Videos, and Sound
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1 - 100 Employee
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Box Office & Event Staff
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Jun 2008 - May 2010
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Oregon Film (AKA Oregon Film & Video Office))
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United States
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Media Production
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1 - 100 Employee
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Media Outreach & Partnerships Intern
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Sep 2009 - Feb 2010
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Picture This Production Services
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United States
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Media Production
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1 - 100 Employee
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Film Production Intern
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Jun 2009 - Aug 2009
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Education
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Columbia University in the City of New York
Master of Arts - MA, Communication & Education, Summa Cum Laude -
New York University
SPI: Graduate Publishing Certificate, Summa Cum Laude -
Portland State University
BUPA, Dual Degree: Political Science & Media/Film Studies