Chelsea P. Villareal, M.A.

Senior Product Marketing Manager at Schell Games
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Credentials

  • Digital Analytics Certificate, Growth Marketing
    MIT Sloan School of Management
    Dec, 2019
    - Nov, 2024
  • Certified ScrumMaster (CSM)
    Scrum Alliance

Experience

    • United States
    • Computer Games
    • 100 - 200 Employee
    • Senior Product Marketing Manager
      • Oct 2022 - Present

      • Product marketing manager on GTM launches for key games — Among Us VR (Live Ops), I Expect You To Die Franchise, Silent Slayer, Until You Fall, and more — leading an integrated team for beats across owned and partner channels. • Marketing lead on creative integrated campaign strategy across game titles, including creative direction on marketing assets, including trailers (standard and MR), booth designs, social media, and partner asset fulfillment. • Responsible for VR/MR game store presences (including sales execution) and product marketing messaging for owned IP social channels and across partner platforms: Meta Quest, SteamVR, PlayStation VR, Humble, and Fanatical. • Responsible for partnership relationships for marketing-facing activations and in-game collaborations, most notably with developer Innersloth LLC (Among Us). • Managed Among Us VR event presence at GDC and TwitchCon (Meta demo booth partnership), and PAX West (Innersloth booth partnership). Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Program Manager, Partner Liaison
      • Sep 2021 - Present

      • Key member of partner development and programming team for impact across WNDB programs.• Program lead for Internship Grant Programs and Rise Up.

    • Program Manager
      • Aug 2019 - Aug 2021

      • Program Manager on initiatives including Internship Grant Programs, managing internal committee member workflow while better defining new goals for programs alongside industry trends and updates. • Developing integrated program planning across WNDB channels for upscale and expansion opportunities to highlight WNDB Intern Grantees and Alumnx.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Advisory Board Member - Publishing Masters Program
      • Jul 2021 - Present

    • United States
    • Book Publishing
    • 700 & Above Employee
    • Brand Marketing Manager
      • Nov 2019 - Oct 2022

      • Brand Marketing Manager within Penguin Young Readers division, managing integrated consumer marketing partnerships and retail activations within trade, school and library and mass consumer markets. • Manager of key revenue driving brands and growing license management on properties such as Very Hungry Caterpillar/World of Eric Carle, Mad Libs, Bluey, Roald Dahl, Who HQ, Peter Rabbit, Spot, various celebrity titles, picture books, chapter books, graphic novels and Penguin Classics. • Partnerships with various entertainment/toy corporations, movie studios and artist estates. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Teaching Assistant
      • Dec 2020 - May 2021

      • Co-Teacher on graduate level course focusing on Ethics, Equality and Social Justice in Technology. • Executing curriculum design, lectures, and virtual activities. • Co-Teacher on graduate level course focusing on Ethics, Equality and Social Justice in Technology. • Executing curriculum design, lectures, and virtual activities.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Product Marketing Manager
      • Dec 2018 - Aug 2019

      • Marketing Manager on Scholastic EDU program. • Integrated marketing lead across all campaign platforms including partnered webinars, internal and external email, research papers, thought leadership and video creation in tandem with Scholastic’s EDU blog and Reads podcast. • Campaigns with strong focus on SEL, Authentic Storytelling and DEI. • Marketing Manager on Scholastic EDU program. • Integrated marketing lead across all campaign platforms including partnered webinars, internal and external email, research papers, thought leadership and video creation in tandem with Scholastic’s EDU blog and Reads podcast. • Campaigns with strong focus on SEL, Authentic Storytelling and DEI.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2016 - Jul 2018

      • Children's marketing lead with additional marketing initiatives for major omni-vertical book title campaigns with talent such as Jean Jullien, Annie Leibovitz, and Massimo Bottura. • Partnerships with Netflix, Whole Foods and The Whitney. Digital lead of North American team. Event, trade and regional show execution. • Children's marketing lead with additional marketing initiatives for major omni-vertical book title campaigns with talent such as Jean Jullien, Annie Leibovitz, and Massimo Bottura. • Partnerships with Netflix, Whole Foods and The Whitney. Digital lead of North American team. Event, trade and regional show execution.

    • Entertainment
    • 1 - 100 Employee
    • Event Manager
      • Sep 2011 - Aug 2016

      • Event management for music/literary/film events including clients such as NPR, Roc Nation, Lambda Literary, PEN America, The Metropolitan Opera, Yoko Ono and Philip Glass. • Working with agencies to run seamless programming through various venue iterations, while catering to up to 1100 guests. • Event management for music/literary/film events including clients such as NPR, Roc Nation, Lambda Literary, PEN America, The Metropolitan Opera, Yoko Ono and Philip Glass. • Working with agencies to run seamless programming through various venue iterations, while catering to up to 1100 guests.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • ArtBook Programming Associate
      • Feb 2016 - Jul 2016

      • Running ArtBook/Magstore within MoMA PS1, while helping to curate books independently and in coordination with PS1 events and exhibits. • Researching titles and music media affiliate options with artists/events such as Kim Gordon and NYABF. Social Media lead. • Running ArtBook/Magstore within MoMA PS1, while helping to curate books independently and in coordination with PS1 events and exhibits. • Researching titles and music media affiliate options with artists/events such as Kim Gordon and NYABF. Social Media lead.

    • United States
    • Retail
    • 1 - 100 Employee
    • Event & Programming Associate - Trade Shows, Conferences, Boutique Events
      • Jun 2015 - May 2016

      • Onsite Event Associate and Bookseller, assisting in event programming at larger festivals such as NYCC, Star Trek Con, and Book Expo. • Additionally working smaller vertically-targeted events at Housing Works, Saint Vitus, Books of Wonder and Webster Hall. • Onsite Event Associate and Bookseller, assisting in event programming at larger festivals such as NYCC, Star Trek Con, and Book Expo. • Additionally working smaller vertically-targeted events at Housing Works, Saint Vitus, Books of Wonder and Webster Hall.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Production Assistant - Research & Development, Onsite Production
      • Feb 2012 - Jan 2013

      • Production Assistant on various PBS documentary features/projects including Clinton, Makers: Women Who Make America, and Finding Your Roots with Henry Louis Gates, Jr. • Intensive research and development and on-location production support and coordination. • Production Assistant on various PBS documentary features/projects including Clinton, Makers: Women Who Make America, and Finding Your Roots with Henry Louis Gates, Jr. • Intensive research and development and on-location production support and coordination.

    • United States
    • Arts & Crafts
    • 1 - 100 Employee
    • Production Assistant - Stages, Social Media & Outreach
      • Oct 2011 - Dec 2011

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Box Office & Event Staff
      • Jun 2008 - May 2010

    • United States
    • Media Production
    • 1 - 100 Employee
    • Media Outreach & Partnerships Intern
      • Sep 2009 - Feb 2010

    • United States
    • Media Production
    • 1 - 100 Employee
    • Film Production Intern
      • Jun 2009 - Aug 2009

Education

  • Columbia University in the City of New York
    Master of Arts - MA, Communication & Education, Summa Cum Laude
  • New York University
    SPI: Graduate Publishing Certificate, Summa Cum Laude
  • Portland State University
    BUPA, Dual Degree: Political Science & Media/Film Studies

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