Experience

Baobabooks Education Sàrl

• Head of Partnership Engagement Saas

  • Nov 2020 - Present

  Baobabooks was created to unleash creativity and allow writers and artist of any age, anywhere, to engage together and collaborate to write books and publish them via our interactive digital SaaS platform. We are a mission-driven social enterprise company focused on working across cultures and continents to harness the power of the digital technology to create a better world. We support young people and partner with educators, students and commercial enterprises to help people gain confidence and recognition for their creativity, one person at a time. Show less



LSA International

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Head of Europe

  • Dec 2018 - Oct 2020

  Head of European market for LSA operating in more than 130 countries. Responsible for the operational maintenance and growth of all wholesale stockists and direct retail stockists in Russia, Africa, South America and Europe, directly, and via a network of agents and distributors. • Languages used – French, Italian, English, Spanish • Align objectives and forecasts with global sales strategy for each country in remit • Monthly & quarterly value-chain assessment and subsequent process improvement • Spearheaded Lean six sigma JIT with the opening of a new European warehouse during Brexit transition. (Reduced operational, inventory and motion costs to European countries by 67%)• Negotiation of retail, distribution and Omni channel agreements across Europe. • Responsible for high-value Key accounts and department stores groups to include: El Corte Ingles - Madrid/ Le Bon Marche - Paris/ KaDeWe - Berlin/ La Rinascente - Milan/ John Lewis - Dubai/ Ilums Bolighus - Copenhagen (seasonal product selection meetings, annual reviews, brand marketing and events, concession launches, brand guidance, product visibility, placement)• Management of 5 multi-brand distributors & agencies (product selection, showroom setup, stock flow, internal event planning, online sales presence, brand guidance and training, ongoing collaboration to maximize profitability in their region) • Management of 10 multi-brand independent field sales agents across Europe (product selection and sales training, account management, identifying new customer opportunities, ongoing collaboration to maximize profitability among stockists) • Seven direct reports: 2 International account managers & 5 customer service representatives. • Lead all direct reports to ensure open communication with appropriate departments & stakeholders (Senior management, customer services, sales, supply chain & warehouse, finance, HR, design & marketing) • Responsible for high value strategic corporate partnerships Show less

• International Sales Manager

  • Jan 2018 - Dec 2018

  International Sales manager for LSA- a premium-luxury homeware brand operating in more than 130 countries. Manage the development and operational growth of B2B customers across Europe via a network of agents and distributors. • • Languages used – French, Italian, English, Spanish • Re-built decreasing key account sales back up to +4% within first 3 months in role • Contributing to annual sales budgets & forecasting for regions • Entire new structure built within the administrator team as a result of process improvement initiative• Alignment of European country objectives with company sales strategy • Management of independent stockists, store groups, national retail chains and online retail channels selling LSA product. • Management of 10 multi-brand independent field sales agents across Europe (product selection, product and sales training, identifying new customer opportunities, ongoing collaboration to maximize profitability among their stockists) • 5 Direct reports- 5 customer care representatives. • Consistent coaching & development of direct reports to grow customer loyalty• Promoted three customer service reps into higher level roles within 8 months• Lead my direct reports to ensure communication with internal departments for optimum sales efficiency (sales, customer care, supply chain & warehouse, finance, design & marketing, IT) • Optimization and management of LSA presence on various ecommerce platforms including large marketplace project in liaison with Channeladvisor UK. • Attendance at international trade shows Show less



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Store Manager- New Store Opening

  • Aug 2017 - Jan 2018

  New store opening - managed the logistics and planning of the new £4 million Boss store opening, over a period of 2 months prior to opening and subsequently through its first quarter. • Hired and trained team of 10 full-time staff and 4 assistant managers to execute visual store setup and open on 5th of October 2017. • Store exceeded projected turnover by +48% and over-delivered all KPI expectations throughout first 3 months trading & Christmas period. • Client relationship management of VIP clients • Created full calendar of opening week events alongside retail marketing team• Daily management of store and company KPI's to expected standards (UPT, ATV, NSPT Conversion rate % , Mystery shop, inventory, P&L, inventory flow and loss prevention) • Achieved a 94% mystery shop score in December 2017. • Management of Omni-channel working to strict digital KPI’s (OFS-order from store, OTS-order to store, order to home, up-selling of accessories and cross-selling through outfit suggestions on iPad online store) • Ongoing leadership of 4 direct reports, completed a supervisor’s training and progression to assistant manager status. • Visual setup and presentation guidelines as per model-store standard (strict shop floor sizing, VM setup, steaming, foam folds, cleaning) Show less

• Store Manager

  • Jan 2017 - Aug 2017

  Store manager of a £4 million store in Brent cross shopping centre. Was sent specifically to recover lost business, restructure the store and hire a full new team after a prolonged period of deficit. • Hired and trained a new team of 8 full-time staff and 1 assistant manager and 2 supervisors. • Store exceeded LFL turnover by +22% within 6 months • Client relationship management of VIP clients in North London area • Daily management of store and company KPI's to expected standards (UPT, ATV, Conversion % , Mystery shop, inventory, H&S, P&L, inventory flow and loss prevention, hours allocations & costs) • Setup of Omni-channel working to strict digital KPI’s (OFS-order from store, OTS-order to store, order to home, up-selling of accessories and cross-selling through outfit suggestions on iPad online store) • Ongoing leadership and training of management team • Visual setup and presentation guidelines as per model-store standard (strict shop floor sizing, VM setup, steaming, foam folds, cleaning) Show less

• Outlet Flagship - Deputy General Manager

  • May 2016 - Jan 2017

  Deputy manager of the £21 million Flagship Boss Outlet store in the busy Bicester Village- the third largest Hugo Boss store in the world. Responsible for a sub-management team of 5, full overnight and visual team of 5, a stockroom team of 6, and 70 full & part-time sales staff of varying seniority. • Boxing day 2016 record store sales of £275k, and solely managed first-ever £100k Sunday in only 6 hours of trading. • Daily management of sales KPI's to outlet specific standards (UPT, ATV, NSPT, Conversion rate % , Mystery shop) • Ongoing monitoring of store and company KPI’s (inventory and stock flow, P&L management, banking, training and development, recruitment, hours allocations & cost) • Submission of detailed weekly store reports to head office in London • VIP client engagement with high-profile store events • Liaised coherent cross department communication between visual, stockroom, management team & staff • VIP client engagement with constant high-profile store events • Delegation of daily tasks across departments and consistent follow up & training with relevant department heads. • Vigorous maintenance of instore H&S protocol• Guiding VM manager on setup and presentation guidelines as per model-store standard with vigilant daily walk-throughs (strict shop floor sizing and drawers, VM setup, table color-ways, steaming, foam folds, cleaning) Show less



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Store Manager - Flagship Operational Department

  • May 2015 - Apr 2016

  Promoted internally and relocated to Paris as the Operations & merchandise department store manager of the £15 million European Flagship store on the Champs Elysees in Paris. Responsible for a team of 3 assistant managers, 1 MIT and 60 operational staff. Overseeing of 180 total store employees alongside a wider management team of 15 across two other departments (Store experience and HR) • Language – French • Overview of department KPI's to company standard (UPT, ATV, NSPT, Conversion rate % , size availability and stock levels, P&L management, and floorset standards, USR functionality) • Consistent merchandise management, collection updates, sales floor allocation, monthly floor-set changes taking around 7 hours across this large 5-floor location. • Close analysis of products, monitoring their performance & it’s evolutions over sales • Training, monitoring & quarterly evaluation of my sub-managers. • Implementation of short & long term inventory flow targets Show less



Hollister Co.

• United States
• 1 - 100 Employee

• Store Manager

  • Nov 2014 - May 2015

  Promoted internally and relocated to Berlin as the Store manager of a £4 million full-price Hollister store in Berlin, responsible for 4 assistant managers and 50+ employees. • Daily management of sales KPI's to company standard (UPT, ATV, NSPT, Conversion rate % , Mystery shop) • Ongoing monitoring of store and company KPI’s (inventory and stock flow, P&L management, banking, training and development, recruitment) • Visual setup and presentation guidelines as per A&F standards (shop floor sizing, VM setup, steaming, foam folds, cleaning, guided floorset) Show less



Abercrombie & Fitch

• United States

• Assistant Outlet Manager

  • Oct 2013 - Nov 2014

  Assistant manager across two outlet stores in Sicilia outlet village, worked alongside a team of 5 managers and 40+ employees in two new £1 million outlet stores in Sicily.• Language – Italian• Assistant manager across two dual sites in the same shopping mall in Sicilia outlet village (Hollister & A&F)• Managed sales floor and stock areas• Trained for part-time employees• Running of daily store procedures and management of KPI’s (UPT, ATV, Conversion rate % , Mystery shop) Show less

• European New Stores - Team leader (Secondment)

  • Jun 2014 - Aug 2014

  Temporarily seconded from Sicily to open two new German outlet stores in Zweibrucken & Wolfsburg. My prior outlet experience gave me the overview to lead and execute the project efficiently. • Executed operational management and organizational set-up during rigorous opening 8 week timeline • Responsible for merchandise layout, presentation and operational setup • Processed extremely large inventory of more than 120,000 units and subsequently managed allocation • Communication with HQ in Ohio - USA • Completed walkthroughs on opening days with U.S directors and regional managers to present visual presentation of both stores. Show less

• Manager in Training - Outlet

  • Jul 2013 - Oct 2013

  Manager in Training in new £1.5 million outlet store in Sicily. Moved to Sicily immediately after graduating to build merchandise and help staff this new store whilst completing my management training. • Language- Italian• Assisted store opening from July 2013 until opening in September 2013• 12 week MIT rotation learning all aspects of the American retail business (Asset protection, Recruitment & staffing, brand senses, merchandising, VM, HR, sales & store experience, KPI management) Show less



Myface Ltd

• Personal Care Product Manufacturing

• Area Sales Representative - John Frieda Cosmetics

  • Jan 2011 - Jul 2013

  Area makeup artist & sales rep for new upcoming makeup brand by John Frieda. Worked part-time during degree • Travelled independently between three stores in Midlands • Fulfilled targets on a commission basis and independently drove sales for the MyFace brand between three Boots stockists (Solihull, Stourbridge & Dudley) • Awarded top independent seller in the Midlands in my second month in the position Dealt with inventory management, brand representation, visual merchandising and setup of all three locations in line with sales director Show less

• Brand representative

  • Oct 2009 - Jan 2011

  Part-time sales advisor in Flagship Hollister store in Birmingham’s Bullring centre. Worked during studies at Birmingham university Part-time sales advisor in Flagship Hollister store in Birmingham’s Bullring centre. Worked during studies at Birmingham university