Chelsea Mullen
Senior Director, Strategy & Development at Skylight- Claim this Profile
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Bio
Experience
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Skylight
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United States
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Events Services
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1 - 100 Employee
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Senior Director, Strategy & Development
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2023 - Present
– Revitalizing and reimagining real estate through event activation. Creating venue environments and business models that drive revenue, consumer foot traffic, corporate leasing traction, marketing value, and press opportunities in alignment with project goals.– Liaising between real estate stakeholders and luxury & Fortune 500 brands, working in close partnership with executives and decision-makers on both sides to ensure value for all parties.– Representing the interests of the venue, building its profile and a business plan, while applying an in-depth knowledge of event production and operations to create frameworks for successful experiences.– Engaged from projects’ early design phases to manage strategy from concept to realization to operations. Show less
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Director, Strategy & Development
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2019 - 2023
– Launched Skylight’s Strategy & Development consulting business line to bring the firm’s unique approach to venue development to spaces beyond Skylight’s portfolio of venues. – Managed consulting engagements from start to finish—including scope development, negotiation and contracting, project management, client relations, and strategy delivery. – Led a Global Placemaking Initiative in partnership with one of the world’s largest real estate developers. Leveraged insights and reporting to create a framework for the qualitative and quantitative elements of events-based business models. Show less
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Manager, Creative Strategy & Business Development
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2017 - 2019
– Managed internal and partner-facing projects across Skylight’s executive, sales, and operations teams to support all business functions— including new venue acquisition and development, venue sales to event clients, stakeholder relations & reporting, and the firm’s marketing and PR initiatives.– Led concept development, tenant selection, production logistics, and ongoing activation planning & strategy for the Love, Bleecker experiential retail project. This curation of retail, art, and events reduced vacancy by 63% along the West Village corridor within 12 months. Show less
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Associate, Marketing & Business Development
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2016 - 2017
– Conducted research and developed insights to support the firm’s growth and decision-making. – Provided creative ideation and strategic direction for business pitches and decks. – Managed branding, marketing, social media, and PR for Skylight’s business development and real estate client projects.
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Compass
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United States
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Real Estate
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700 & Above Employee
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Editorial, Social Media & Creative Production
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2016 - 2016
– Led content creation for social media and Compass Quarterly publication. – Conducted research, planning, and logistics coordination for creative production and editorial teams. – Led content creation for social media and Compass Quarterly publication. – Conducted research, planning, and logistics coordination for creative production and editorial teams.
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Harvard University
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United States
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Higher Education
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700 & Above Employee
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Academic Tutor
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Jun 2015 - Aug 2015
Engagement with high school and college students studying Government and History as a member of the university's official Academic Tutoring Program. Areas of expertise include international conflict and global economic and political development since 1945. Engagement with high school and college students studying Government and History as a member of the university's official Academic Tutoring Program. Areas of expertise include international conflict and global economic and political development since 1945.
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Toth+Co
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing & Social Media Intern
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Jun 2014 - Aug 2014
Content creation, insight development, and digital strategy coordination for both client & agency projects. Management and analysis of agency social media channels and digital platforms. Content creation, insight development, and digital strategy coordination for both client & agency projects. Management and analysis of agency social media channels and digital platforms.
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Education
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Harvard University
A.B. in History, Secondary in Government