Experience

Great Barrier Reef Marine Park Authority

• Australia
• Environmental Services
• 100 - 200 Employee

• Assistant Director Digital & Marketing

  • Nov 2021 - Present

• Communications Manager

  • Aug 2020 - Nov 2021



Study Queensland

• Australia
• Education Management
• 1 - 100 Employee

• Senior Marketing and Events Advisor

  • Sep 2019 - Aug 2020



Great Barrier Reef Marine Park Authority

• Australia
• Environmental Services
• 100 - 200 Employee

• Digital Marketing Advisor

  • Jan 2019 - Sep 2019

  - Digital Marketing Strategy development - Public relations - Social media management - Facebook, LinkedIn, Twitter, Instagram - Content creation - Digital Marketing Strategy development - Public relations - Social media management - Facebook, LinkedIn, Twitter, Instagram - Content creation



Consultant

• Advertising Services
• 700 & Above Employee

• Marketing, Communication and Engagement Consultant

  • Jan 2018 - Jan 2019

  - Digital Marketing - google ads, SEO, social media, website - Community engagement - Strategic communications - Public relations - Creative marketing campaigns - Brand Management - Social media management - Digital Marketing - google ads, SEO, social media, website - Community engagement - Strategic communications - Public relations - Creative marketing campaigns - Brand Management - Social media management



Townsville City Council

• Australia
• Government Administration
• 400 - 500 Employee

• Senior Marketing Communications Advisor

  • Apr 2009 - Jul 2017

  - Developed and implemented the organisation’s Marketing Communications Framework - Brand Management - Developed the Brand and Reputation Strategy for Townsville City Council (TCC) including the Brand Style Guide and conducted brand research on the TCC corporate brand and sub brands. Also maintained, improved and advocated for the TCC corporate brand and sub-brands for positive associations and reputation management - Head of disaster communications - Community Engagement strategies - Developed, implemented and delivered tailored marketing campaigns that communicated organisational priorities - Stakeholder and relationship management - Content generation for collateral, web and social media campaigns - Managed and monitored social media platforms - Public relations - identified positive media opportunities or potential issues - Booked, negotiated and liaised with media outlets to achieve the desired reach and frequency Show less