Director, Marketing

• Dec 2022 - Present

Senior Manager, Marketing, Events & Promotions

• Mar 2022 - Dec 2022

- Lead development of Community Outreach team, identifying KPI’s of data acquisition, event attendance, and standard of performance for team- Lead workback scheduling, RASCI assignments and post event analysis resulting in program development for future executions - Lead cross departmental planning and season objectives; ensuring alignment and appropriate lead times for all projects- Lead marketing relationship, media buys and ad placement for third party shows coming to the venue- Identify and develop junior staff; ensuring internal development Show less

Manager, Marketing, Promotions & Events

• Mar 2021 - Apr 2022

- Developed and launched net new end of season digital program for consumers, earning organic media coverage by utilizing fan base to create brand excitement- Developed and led marketing strategy for local student segment, identifying unique experiences and opportunities for engagement, resulting in UA and revenue growth- Developed and implemented marketing support plans for various tiers of events within the organization- Developed new ideas for revenue generation through both corporate and ticket streams by identifying areas of opportunity to heighten fan experience and perceived value of ticket Show less

Director of Operations, Grey Cup & Events

• Dec 2019 - Feb 2021

- Oversee operations of all CFL Events, including management of department to ensure flawless end to end management and execution- Negotiate and manage relationships with vendors, stakeholders and clients- Identify revenue growth opportunities in special events- Build programs based on identified KPI’s and host post event debriefs- Manage Grey Cup and events budget, including forecasting and quarterly updates- Oversee development and execution of Grey Cup game scripting and sponsorship assets- Create and support marketing and communications campaigns for major events- Review and identify areas for cost savings, best practices, and more efficient procedures- Ensure communication with internal and external departments is seamless- Hire and develop department staff Show less

Senior Manager, Events & Production

• Apr 2019 - Dec 2019

Responsible for leading and executing marquee events at League office, managing relationships with third party vendors and agencies, ensuring constant flow of communication regarding timelines, client and program objectives. KEY HIGHLIGHTS• Developed detailed creative briefs articulating objectives, branding, marketing positioning and key messages • Created and delivered net new commercial assets to grow international footprint targeting new customer segments and growing revenue• Maintained close communication with internal departments, developing ongoing and timely reports for key stakeholders against defined objectives Show less

Manager, Events & Production

• Mar 2017 - Mar 2019

Support department in execution of on-site events, ensuring key objectives and timelines were being met for small and medium sized projects. Including drafting briefs, reviewing creative and delivering upon key metrics.KEY HIGHLIGHTS• Led execution of music strategy, delivering events in collaboration with local team on budget for broadcast and in-stadium experience• Developed operational plans and cross functional workbacks ensuring all deliverables were completed on time, within scope and budget Show less

Game Day Manager

• May 2019 - Sep 2019

Writing and directing game scripts, managing partner executions and in-game entertainment in a live, fast paced environment. KEY HIGHLIGHTS - Developing script formula for multiple teams within the league during its inaugural year - Training staff for effecient in-game exeuction and standard level of care for sponsored and non-sponsored assets - Recognized as the most well executed game night in the league Writing and directing game scripts, managing partner executions and in-game entertainment in a live, fast paced environment. KEY HIGHLIGHTS - Developing script formula for multiple teams within the league during its inaugural year - Training staff for effecient in-game exeuction and standard level of care for sponsored and non-sponsored assets - Recognized as the most well executed game night in the league

Manager of Game Operations & Partnerships, Host of Fronts TV

• Sep 2013 - Mar 2017

Managed and sold inventory of all in-game and venue assets. Oversaw game day production delivering best-in-class experience to fans to drive revenue for organization. KEY HIGHLIGHTS • Increased sponsorship revenue by 18% in first year through new and existing partners, while innovating the in-game experience resulting in higher ticket redemption • Created game-day briefs, scripts and timing sheets for all volunteers and staff, resulting in seamless in-game execution ensuring individual client performance metrics were being communicated and achieved • Created new digital products increasing revenue opportunities and monthly web traffic • Maintained strong relationships with all clients through frequent check-ins, allowing for tweaks to programs as needed to ensure business objectives were being met Show less

Host/Producer

• Mar 2014 - Mar 2015

Supported development and launch of brand-new digital streaming platform in mid-sized Canadian city. KEY HIGHLIGHTS • Supported sales team in ideation and asset building resulting in exceeding revenue targets • Hosted, edited and developed news stories, human interest pieces generating highest traffic video content on site • Networked and generated new leads for sales team, while promoting awareness of brand Supported development and launch of brand-new digital streaming platform in mid-sized Canadian city. KEY HIGHLIGHTS • Supported sales team in ideation and asset building resulting in exceeding revenue targets • Hosted, edited and developed news stories, human interest pieces generating highest traffic video content on site • Networked and generated new leads for sales team, while promoting awareness of brand

Morning News Anchor / Co-Host / Music Assistant on 104.3 CKWS-FM

• Jan 2012 - Feb 2014

- Daily writing news stories for morning broadcasts- Daily show prep- Weekly Voice Tracking weekend shifts- Daily voice work as required for produced pieces for multiple stations across the Corus brandAssisting with music duties including scheduling, reconciling and submitting CanCon reports- Creatively developing music themed weekends- Working with music team to consistently refresh and update music library- Reconciliation of daily logs- Creating and constantly developing daily and weekly benchmarks to engage with listeners- Create, film and edit short videos to promote client brands and station identities- Act as an ambassador for station, making appearances and connecting with the community- Volunteering with various charities and foundations on behalf of station brand- Broadcast and Engage through various Social Media Platforms to promote listenership and brand loyalty Show less

Promotions Assistant

• Sep 2011 - Feb 2012

- attend & promote the three brands at community events- assist with daily e-blasts- prepare weekly prize listings- set up and tear down of remote broadcasts

Corus Community Cruiser

• Jun 2011 - Aug 2011

- engaging with the community- building brand awareness for Variety 104.5 and 101.9 CJSS FM- attending events in the area and distributing contest materials- promoting events and contest through live and pre-taped cut ins on air- promoting sponsors

Host of K-Pax Television

• 2012 - 2013

- Hosting videos for various race weekends around Canada and the United States - Interviewing Drivers, Crew Members, Volvo Representatives Video links available earlier in profile. - Hosting videos for various race weekends around Canada and the United States - Interviewing Drivers, Crew Members, Volvo Representatives Video links available earlier in profile.

Project Manager & Marketing Coordinator

• Oct 2010 - Jul 2011

Currently growing the brand in the North American Market . As the Project Manager and Marketing Coordinator I oversee - Promotions/Events: Arranging, organizing and developing various promotional activities and events to grow brand awareness - Brand Partnerships: Building and maintaining partnerships with corporations who share the same values as Springfree Trampoline. - Supporting our US Dealers: ensuring those who sell Springfree Trampoline in their own stores have access to the necessary information they need as well as some helpful tricks of the trampoline trade when needed Show less

Account Coordinator

• Nov 2009 - Sep 2010

- Coordinating the production of flyers for both Home Outfitters and The Bay- Maintain constant communication with key players at both organizations and key internal contacts-See project through from initial creative brief, through photography and final production-Ensuring all projects are up to date, accurate and changes are made correctly

Receptionist

• Jun 2009 - Oct 2009

- Answering phones, forwarding calls and greeting visitors- Ensuring all supplies were stocked on a daily basis- Ordering stationary, various supplies, sorting mail- Assisting with various projects in Accounting and Interactive Departments when necessary

Store Manager (Hollister Co.)

• Mar 2008 - Jun 2009

Promoted twice within a year & 2 months. Running a store with 3 Assistant Managers & 120 part time associates; made sure all tasks were completed on time & correctly. Oversee daily functioning of the store Managing one hundred thirty part time associates and three Assistant Managers Ensuring daily tasks are completed properly and on time Training and Developing new Managers as well as part time employees Customer Service, balancing registers and making deposits Ensuring the store is staffed to meet business demands Placing, moving and adding new items each week to match updated standards Interviewing, hiring and conducting orientation of new employees Ensuring the store's overall standard, atmosphere and experience are upheld Show less

Administrative Assistant

• May 2005 - Sep 2007

Compiling and organizing statistical information for annual reports Reconciling Bank Accounts Handling confidential matters in bankruptcies and insolvencies Assisting in Discharge of Bankrupts Reception duties - sorting incoming mail, answering phones, managing clients Compiling and organizing statistical information for annual reports Reconciling Bank Accounts Handling confidential matters in bankruptcies and insolvencies Assisting in Discharge of Bankrupts Reception duties - sorting incoming mail, answering phones, managing clients

Student Ambassador

• Apr 2005 - Apr 2006

Conducting Campus Tours and Helping prospective students with questions regarding the University Mar 2005 to Oct 2005 Toronto Blue Jays - seasonal employment Security, handling individual situations regarding patrons Conducting Campus Tours and Helping prospective students with questions regarding the University Mar 2005 to Oct 2005 Toronto Blue Jays - seasonal employment Security, handling individual situations regarding patrons