Experience

Bloom Works Public Benefit LLC

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Strategist

  • Jul 2023 - Present

  -Write, edit, and design content for VA.gov so it’s accurate, clear, compassionate, accessible, and findable for VA.gov’s 8.4M monthly users -Provide final review of content to make sure it meets plain language, accessibility, and content style standards -Collaborate with team members and stakeholders to increase quality across VA.gov verticals -Write, edit, and design content for VA.gov so it’s accurate, clear, compassionate, accessible, and findable for VA.gov’s 8.4M monthly users -Provide final review of content to make sure it meets plain language, accessibility, and content style standards -Collaborate with team members and stakeholders to increase quality across VA.gov verticals



Self-employed

• Freelance Writer & Content Strategist

  • 2011 - Present

  -Provide brands with content that gets results -Develop content strategy to meet each brand’s unique needs -Deliver quality work on deadline -Provide brands with content that gets results -Develop content strategy to meet each brand’s unique needs -Deliver quality work on deadline



HomeLight

• United States
• Real Estate
• 300 - 400 Employee

• Senior Copywriter/Editor

  • 2020 - 2022

  -Directed copy and content strategy for landing pages, emails, products, and more-Wrote UX/product copy and designed content in collaboration with marketing, product, design, dev, communications, and legal teams-Wrote dozens of ranking SEO articles (read by 349k+)-Developed articles from start to finish, including in-depth research, interviewing experts, writing, and editing-Edited hundreds of freelancer-submitted articles for clarity, accuracy, and tone -Created story prompts/outlines for freelance writers-Helped grow buyer blog to 450k+ readers monthly Show less

• Senior Copywriter

  • 2019 - 2020

  -Directed copy and content strategy for highest visibility landing pages, products, emails, and more-Wrote UX/product copy and designed content in collaboration with marketing, product, design, dev, communications, and legal teams -Supported teams across the organization, and managed copy feedback from different stakeholders -Created company-wide copy guidelines, featuring a “lead with empathy” standard -Unified brand messaging across all channels-Built content strategy for the Homebuyer blog-Launched buyer blog, now read by 450k+ per month Show less



Leaf Group

• Technology, Information and Internet
• 200 - 300 Employee

• Contributor

  • 2018 - 2020

  -Regular contributor to Leaf Group websites, including Legal Beagle, The Nest, Chron, and Bizfluent -Wrote short and long-form SEO articles on topics ranging from legal to business to personal finance -Tackled complex subjects with with clarity and personality -Edited and renovated existing articles to update for SEO -Regular contributor to Leaf Group websites, including Legal Beagle, The Nest, Chron, and Bizfluent -Wrote short and long-form SEO articles on topics ranging from legal to business to personal finance -Tackled complex subjects with with clarity and personality -Edited and renovated existing articles to update for SEO



Eave - Home Lending

• United States
• Financial Services

• Copywriter & Content Lead

  • 2018 - 2019

  -Developed Eave's brand voice and story for consistent messaging across channels -Wrote all Eave marketing copy -Wrote all UX/product copy and designed content in collaboration with marketing, product, design, dev, and legal teams -Supported teams across the organization, and managed copy feedback from different stakeholders -Acted as Managing Editor of Eave blog; steered editorial calendar and freelancers, wrote dozens of blog posts -The blog saw more than 20,000% growth in my first month -Wrote the blog post that got Eave acquired by HomeLight -Oversaw all Eave social media Show less



Vox Media

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Researcher, Segment Producer

  • 2017 - 2018

  -Concepted, developed, researched, outlined, wrote, and produced segments for Webby Award-nominated series, Vox Divided States of Women, hosted by journalist Liz Plank -Conducted in-depth research, and wrote clear, accurate briefs for senior producers -Sourced subject matter experts to be featured in interviews, casted/booked interviewees, and prepared questions -Identified events and locations for filming -Produced episodes that were extremely popular, with millions of views and thousands of shares Show less



Levo League

• Technology, Information and Internet
• 1 - 100 Employee

• Contributor

  • 2017 - 2017

  -Regular contributor covering legal rights in the workplace and tips for freelancers -Wrote multiple articles chosen for Levo's top picks of 2017 -My essay "The Lunch Hour That Made Me Rethink My Next Big Career Move" was one of Levo's most popular articles of the year, and was placed on their "Best of 2017" list -Regular contributor covering legal rights in the workplace and tips for freelancers -Wrote multiple articles chosen for Levo's top picks of 2017 -My essay "The Lunch Hour That Made Me Rethink My Next Big Career Move" was one of Levo's most popular articles of the year, and was placed on their "Best of 2017" list



McGee Media

• United States
• Media Production
• 1 - 100 Employee

• Associate Producer: Research, Development

  • 2016 - 2017

  -Assisted in developing two history-based docuseries for PBS -Conducted in-depth historical and archival research, and wrote accurate, clear summaries of findings for network pitch packets -Researched filming locations -Assisted in story-building and casting for on-camera interviews -Organized and managed resources, archival, scholarly advisors, and historical stories -Assisted in developing two history-based docuseries for PBS -Conducted in-depth historical and archival research, and wrote accurate, clear summaries of findings for network pitch packets -Researched filming locations -Assisted in story-building and casting for on-camera interviews -Organized and managed resources, archival, scholarly advisors, and historical stories



AOL

• United States
• Software Development
• 700 & Above Employee

• Associate Producer (Video)

  • 2012 - 2017

  -Multiple Telly Award-winning producer at AOL & HuffPost Studios -Developed over 500 videos, with many viral hits -Managed several video series simultaneously with a deadline-driven approach -Pitched video topics to clients based on past performance analytics and trend research -Conducted all background research for videos, and framed research to create a compelling story -Wrote attention-capturing and SEO-friendly headlines -Identified compelling real life stories to feature in videos -Carried out archival research, and managed rights clearances -Fact checked using only the most reliable sources and data -Administered pre-interviews for on-camera interviewees -Produced segments -Assisted with copywriting and reviewing scripts -Kept up-to-date on video and branded trends Branded series: -Off the Beaten Path (Bank of America) -The Savings Experiment (Bank of America/VISA) -Did You Know (Bank of America/VISA) -Simple Acts of Kindness (State Farm) *Telly Award-winning series* -LifeStage Moments (State Farm) *Telly Award-winning series* -Ingredients for Success (Quaker) -Delta Tech Download (Delta Air Lines) -Why Didn't I Learn This in School (H&R Block) AOL series: -#BuiltByGirls Girls U -AOL On: How I Did It -AOL On: My Next Move -AOL On: School of Thought -AOL On: What Remains HuffPost series: -Huffington Post RISE -Huffington Post: How America Lives Show less



A Better Balance

• United States
• Legal Services
• 1 - 100 Employee

• Research & Policy Fellow

  • 2011 - 2012

  -Contributed to Babygate: How to Survive Pregnancy and Parenting in the Workplace -Wrote segments of the book -Compiled research on state-by-state caregiver laws spanning over fifteen areas -Translated complex legislative/legal language into simple concepts for readers to easily comprehend -Drafted relevant policy articles and wrote summary of research for publication -Contributed to Babygate: How to Survive Pregnancy and Parenting in the Workplace -Wrote segments of the book -Compiled research on state-by-state caregiver laws spanning over fifteen areas -Translated complex legislative/legal language into simple concepts for readers to easily comprehend -Drafted relevant policy articles and wrote summary of research for publication



Women Creating Change

• United States
• Public Policy Offices
• 1 - 100 Employee

• Editor

  • 2011 - 2012

  -Coordinated content, reviews, edits, and distribution for a user-friendly Guide to Programs and Services in Manhattan, compiled to assist Manhattan’s underserved communities -Formatted guide for both print and online use to increase impact -Worked independently with minimal guidance from member-based committee -Coordinated content, reviews, edits, and distribution for a user-friendly Guide to Programs and Services in Manhattan, compiled to assist Manhattan’s underserved communities -Formatted guide for both print and online use to increase impact -Worked independently with minimal guidance from member-based committee



Restaurant Opportunities Center of New York

• Greater New York City Area

• Research & Policy Fellow

  • 2009 - 2011

  -Assisted with research reports on restaurant industry working conditions -Worked on multiple pieces of policy and legislation at local, state, and national levels -Developed policy from early stages of research through legislative drafting -Involved in all stages of campaigning for policy change, including meeting with members of legislation -Created educational materials for community involvement and understanding of legislation, as well as educational programs to help with legislative compliance -Helped organize coalitions of non-profits, government agencies, politicians, business owners, and community members with an emphasis on fostering lasting relationships Show less