Chelsea Lavigne
Digital Marketing Strategist at Brew Agency- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Google Ads Search Certified
GoogleJun, 2019- Sep, 2024
Experience
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Brew Agency
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Strategist
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Aug 2020 - Present
• Oversee all aspects of digital including content calendars, product launch, SEO/SEM, paid search/PPC, retargeting, new customer acquisition and retention• Independently run paid channels, ie. Google Ads, Google Shopping, FB, etc.• Supporting Content Strategists in crafting content marketing strategies and programs for client accounts, including email marketing, informational and other content development, and integrated digital marketing campaigns• Tracking and reporting on campaign success• Ensure accounts remain on-budget and meets client performance goals• Provide strategic recommendations applicable to client's business model and goals• Partner with cross-functional teams to deliver strategic integrated digital campaigns including landing pages, display advertising, paid social and outbound emails Show less
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Project Coordinator & Digital Marketing Specialist
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Jul 2018 - Jun 2021
• Manage and coordinate the implementation of specific marketing projects based on newly requested or already agreed-upon requirements• Coordinate with Media department on trafficking deadlines• Track project deliverables, issues, milestones, and share status reports• Assist Project Manager with ongoing monitoring of all projects on an account, how they compare against the scope of work, projecting budgets and tracking incremental scope opportunities• Engage technology resources, assess risks, interdependencies, etc.• Test and validate that implementation is completed to satisfaction• Develop and execute programs to generate pipeline through lead-generation initiatives including PPC, SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, and webinars• Optimize content for website and social media platforms• Manage complex marketing campaigns across multiple channels Show less
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Marketing And Advertising Intern
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Jan 2018 - Jun 2021
• Conduct market research to determine potential of products and services• Perform analysis of market strengths, weaknesses, opportunities and threats• Assist with the development of innovative marketing campaigns• Use company reports to analyze trends• Compile and present data for other departments• Shadow account managers• Identify trends and recommend proactive or remedial action to manage business situations• Write, edit, and proofread all agency content: ads, scripts, blogs, press releases, social media and website content Show less
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LS International
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Publications Editor
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Feb 2017 - Present
Manage/edit monthly podcasts
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Social Media Intern
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Dec 2015 - Jan 2017
Manage Twitter, LinkedIn, and Facebook daily.Record and keep track of analytics in each social channel. Provide ways to expand business and attract customers.Grow product brand.
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Education
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2014 - 2018
Louisiana State University
Bachelor’s Degree, Mass Communication/Media Studies -
2010 - 2014
Fontainebleau High School
High School, Mass Communication/Media Studies
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