Experience

icebreaker, a VF Company

• New Zealand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Global Copywriter, icebreaker

  • Feb 2022 - Present

  Stabio, Ticino, Switzerland Global Copywriter for natural performance apparel brand, icebreaker (a VF Company). Crafting multi-channel copy to support global marketing teams, including brand, digital, PR, communications, social media, retail and wholesale, and more. Guardian of the brand TOV, developing and enhancing it in line with the brand’s own development. Favourite project so far? Interviewing merino growers and farmers in New Zealand to create compelling stories, soundbites, and evergreen… Show more Global Copywriter for natural performance apparel brand, icebreaker (a VF Company). Crafting multi-channel copy to support global marketing teams, including brand, digital, PR, communications, social media, retail and wholesale, and more. Guardian of the brand TOV, developing and enhancing it in line with the brand’s own development. Favourite project so far? Interviewing merino growers and farmers in New Zealand to create compelling stories, soundbites, and evergreen editorial content for icebreaker's Transparency Report, website, and social channels. Collaborating closely with the brand team, we ideate and implement seasonal campaigns to drive icebreaker's brand identity. Lead copywriter for global brand collaborations, including Timberland x icebreaker and The North Face x icebreaker. We're a global brand, so I manage a team of localisers to translate copy into 10 languages. Consistency is key, so I ensure copy across all channels champions icebreaker's tone of voice and copy guidelines. Plus, daily on-hand copy support for other areas of the business e.g. B2B presentations, and sales meeting presentations. Show less



www.chelseagurr.com

• Freelance Copywriter and Content Manager

  • Mar 2020 - Present

  Zurich, Switzerland In 2020, I joyfully leaped into the world of freelancing, helping small businesses grow through the power of words. Here are some of the cracking companies I worked with: Sleeboo - Copywriting and Content. Researching trending topics surrounding the topic of sleep health. Getting key facts and figures from sleep professors and scientists. Writing educational, informative and engaging articles based on this information for the Sleeboo blog and distribution on social platforms… Show more In 2020, I joyfully leaped into the world of freelancing, helping small businesses grow through the power of words. Here are some of the cracking companies I worked with: Sleeboo - Copywriting and Content. Researching trending topics surrounding the topic of sleep health. Getting key facts and figures from sleep professors and scientists. Writing educational, informative and engaging articles based on this information for the Sleeboo blog and distribution on social platforms. Nemo Travel - Copywriting. Engaging, fun and informal copy for the website, including destination and resort pages and Nemo hotels. Chelsea is a former colleague of James and I, so we knew what she was all about. However, nothing expected us for the level of competence, innovation and productivity she showed when helping us out during the coronavirus pandemic. Chelsea’s help with designing nemo hotels was instrumental and we will continue to call her for advice going forward given her keen eye for detail and UX. Tom Harding. Co-Founder, Nemo Travel Dolphin Watch Alliance - Copywriting, content and social media management. Soster Agency - Operations and prize fulfilment I also worked with a number of other businesses on ad-hoc copywriting projects from creative agencies and corporates to interior design studios. Portfolio: www.chelseagurr.com Show less



THELUXE by Interior Showroom Zürich & Valencia

• Switzerland
• Textile Manufacturing

• Content Writer and Communications Manager

  • Feb 2021 - Feb 2022

  Zurich, Switzerland Owning and managing all digital content and strategy, and delivering all in-house marketing activity across two businesses: e-commerce store, Fabrics & More, and interior design business and retail store, Interior Showroom Zurich. Producing engaging copy for both online and offline channels including website, blog, email, PR, social media, newsletters, print, and translations. Creating, curating, scheduling and posting content in line with the content strategy. Increasing… Show more Owning and managing all digital content and strategy, and delivering all in-house marketing activity across two businesses: e-commerce store, Fabrics & More, and interior design business and retail store, Interior Showroom Zurich. Producing engaging copy for both online and offline channels including website, blog, email, PR, social media, newsletters, print, and translations. Creating, curating, scheduling and posting content in line with the content strategy. Increasing awareness and engagement, supporting the customer journey and customer acquisition. My role also involves sourcing new products for our e-commerce store, building relationships with suppliers, gathering product information and imagery, and uploading all new products to the store (Shopify management). Show less



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Copywriter

  • Feb 2020 - Mar 2020

  Zürich Area, Switzerland Short-term role, thanks to the pandemic. In my brief time at EF, I supported and collaborated with an international marketing team across a range of online and offline content production and copywriting projects. Produced engaging copy for both online and offline channels – including, but not limited to, blogs, campaigns, email, print collateral, and video. Contributed to the EF GO blog.



Digital Marketing Institute

• Ireland
• Higher Education
• 700 & Above Employee

• Digital Marketing Professional Diploma Graduate and Content Marketing CPD

  • Oct 2019 - Feb 2020

  In October 2019 I decided to do something I'd been meaning to do for years. I took the first step to a career change, tiptoeing away from sales and fully jumping into marketing. This comprehensive course is the world's most recognised digital marketing diploma and teaches critical digital marketing skills required for the modern workplace. Digital Marketing modules include: - Introduction to Digital Marketing - Content Marketing - Search Engine Optimisation… Show more In October 2019 I decided to do something I'd been meaning to do for years. I took the first step to a career change, tiptoeing away from sales and fully jumping into marketing. This comprehensive course is the world's most recognised digital marketing diploma and teaches critical digital marketing skills required for the modern workplace. Digital Marketing modules include: - Introduction to Digital Marketing - Content Marketing - Search Engine Optimisation (SEO) - Paid Search (PPC) using Google Ads - Display and Video Advertising - Email Marketing - Website Optimisation - Analytics with Google Analytics - Digital Marketing Strategy The course provided me with the expert knowledge, critical thinking and practical skills required to become a world-class digital marketer. I loved every second of it and knew I'd made the right decision to become a marketer. I believe that if you want to master your craft, you have to invest in and believe in yourself. By December 2019 I was ready to take my final exam and was immensely proud to achieve 88%, finishing in the top 3% of the course. After this, I further refined my skills in content marketing and UX with an advanced CPD which I completed in Feb 2020. Show less



dacadoo

• Switzerland
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing and Project Lead

  • Jul 2019 - Oct 2019

  Zürich Area, Switzerland Successfully managed a large and extensive website relaunch project to support business expansion and growth. Led all content marketing and copywriting relating to the project, aimed at boosting brand awareness and recognition.

• Campaign and Sales Manager

  • Jul 2018 - Jul 2019

  Zürich Area, Switzerland Led global sales and marketing campaign management. Content creation for B2B marketing collateral, including email marketing, social media, video, brochures and flyers. Successfully led a website creation project and managed all content. Presented and pitched at international conferences and events.



Black Tomato Agency

• United Kingdom
• Events Services
• 1 - 100 Employee

• Business Development Manager

  • Apr 2017 - Jul 2018

  London, United Kingdom Recognized as one of the ‘30 under 30’ rising stars in the industry by the Institute of Promotional Marketing.



Buyapowa

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Sales

  • Sep 2015 - Apr 2017

  London, United Kingdom Responsible for new business, account development and market expansion. Worked closely with clients to develop powerful and effective loyalty and referral campaigns.



Pearlfinders | The Sales Intelligence Platform

• United Kingdom
• Business Intelligence Platforms
• 1 - 100 Employee

• Business Development Manager

  • Mar 2014 - Sep 2015

  London, United Kingdom Responsible for sales, business development and account management for the UK and US marketing team.



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Direct Sales Manager

  • Jun 2010 - Mar 2014

  London, United Kingdom While still studying, I independently organised and hosted 'The Body Shop at Home' parties, offering a fun and more intimate opportunity to purchase The Body Shop products.



Camp Westmont

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Flying trapeze instructor and Camp Counselor

  • Jun 2012 - Sep 2012

  Scranton, Pennsylvania Area I spent the summer of 2012 at Camp Westmont in Pennsylvania, USA, as a camp counsellor and activity leader, teaching trapeze skills to campers of all ages.