Experience

BRAVO SIERRA

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Operations & Wholesale Planning Manager

  • May 2023 - Present

  Austin, Texas, United States



LaunchSquad

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Product Manager

  • May 2021 - Mar 2023

  Austin, Texas, United States • Augmented internal user adoption and evangelized LaunchSquad's internally-built media monitoring solution, Outwing, by leading product education initiatives across the organization and serving as the company’s sole product owner to a team of 80+ public relations and owned content professionals • Championed and owned the product roadmap from ideation and validation to QA testing and production rollout, while frequently evaluating resource needs in a fully-remote environment • Developed… Show more • Augmented internal user adoption and evangelized LaunchSquad's internally-built media monitoring solution, Outwing, by leading product education initiatives across the organization and serving as the company’s sole product owner to a team of 80+ public relations and owned content professionals • Championed and owned the product roadmap from ideation and validation to QA testing and production rollout, while frequently evaluating resource needs in a fully-remote environment • Developed and authored Outwing's Knowledge Guide, and led webinar-style training sessions to increase awareness of Outwing’s capabilities and educate end users on updates and new features • Sourced, interviewed and contracted a new Full-Stack Developer to increase our bandwidth 20 additional hours per week, after successfully gaining buy-in from co-founders Show less



Cision

• Public Relations and Communications Services
• 700 & Above Employee

• Associate Product Manager, Monitoring & Analytics (formerly TrendKite)

  • Apr 2020 - May 2021

  Austin, Texas Metropolitan Area • Spearheaded product initiatives and ownership of NGC3, including the first customer-centric improvement to the ‘Earned Search’ creation experience since its initial launch, leading to a 2000+ increase in customer-created searches with a more user-friendly experience for customers unfamiliar with Boolean • Researched, scheduled and participated in customer interviews in partnership with the design team to validate and discover use cases, workflows and pain points to contribute to MVP… Show more • Spearheaded product initiatives and ownership of NGC3, including the first customer-centric improvement to the ‘Earned Search’ creation experience since its initial launch, leading to a 2000+ increase in customer-created searches with a more user-friendly experience for customers unfamiliar with Boolean • Researched, scheduled and participated in customer interviews in partnership with the design team to validate and discover use cases, workflows and pain points to contribute to MVP development with Engineering and Product Marketing counterparts • Created and owned all search-related user stories in Jira utilizing Agile methodologies to synthesize the Product Team’s vision into smaller requirements in collaboration with distributed Development teams of 7+ people

• Enterprise Account Architect (formerly TrendKite)

  • Sep 2018 - Apr 2020

  Austin, Texas Area • Onboarded over 100+ enterprise customers to the new, post-acquisition platform using a deep working knowledge of NGC3 Boolean syntax paired with strategic wordsmithing and data hygiene best practices through a public relations lens • Strategically tailored 50+ enterprise accounts to meet their specific use case and measurement needs via customer questionnaires and independent research • Provided dedicated technical support while cross collaborating with Customer Success team, directly… Show more • Onboarded over 100+ enterprise customers to the new, post-acquisition platform using a deep working knowledge of NGC3 Boolean syntax paired with strategic wordsmithing and data hygiene best practices through a public relations lens • Strategically tailored 50+ enterprise accounts to meet their specific use case and measurement needs via customer questionnaires and independent research • Provided dedicated technical support while cross collaborating with Customer Success team, directly contributing to 80% retention and over $15 million in annual recurring revenue • Mentored 15+ members of Technical Services team by creating and leading trainings and continued education workshops

• Senior Account Architect

  • Mar 2018 - Sep 2018

  Austin, Texas Area • Trained and onboarded over 40 new team members on the Sales, Customer Success and Technical Services teams while also owning continued education opportunities within the Technical Services Team • Constructed over 1000 client dashboards while fielding over 5000 Zendesk tickets across all tiers of Customer Success, while serving as a subject matter expert on Boolean search queries and search-building best practices

• Account Architect

  • Apr 2017 - Mar 2018

  Austin, Texas Area • Partnered cross-functionally to manage accounts from a technical perspective alongside the Customer Success team to optimize clients’ usage and accuracy of their TrendKite coverage • Originated the blueprint of 15+ customer implementations for of the platform leveraging Boolean logic and utilizing client input on desired coverage • Contributed to the Sales organization by owning and maintaining the free trials program for team members’ new business prospects along with account or… Show more • Partnered cross-functionally to manage accounts from a technical perspective alongside the Customer Success team to optimize clients’ usage and accuracy of their TrendKite coverage • Originated the blueprint of 15+ customer implementations for of the platform leveraging Boolean logic and utilizing client input on desired coverage • Contributed to the Sales organization by owning and maintaining the free trials program for team members’ new business prospects along with account or search-related sales enablement



The Honest Company

• United States
• Manufacturing
• 200 - 300 Employee

• Fraud & Claims Specialist, Client Services

  • Oct 2015 - Feb 2017

  Austin, TX • Managed a dynamic list of fraudulent and potentially fraudulent accounts created on Honest.com and HonestBeauty.com. Collaborated with Finance teams to track losses via chargebacks and retain records for Legal teams in cases of local law enforcement investigations. • Coordinated training and execution of 10+ employees to track known coupon and product guarantee abusers using internal account notation for known offenders and a shared spreadsheet among the teams involved with Fraud &… Show more • Managed a dynamic list of fraudulent and potentially fraudulent accounts created on Honest.com and HonestBeauty.com. Collaborated with Finance teams to track losses via chargebacks and retain records for Legal teams in cases of local law enforcement investigations. • Coordinated training and execution of 10+ employees to track known coupon and product guarantee abusers using internal account notation for known offenders and a shared spreadsheet among the teams involved with Fraud & Claims • Processed claims of lost, stolen or damaged orders with shipping partners to ensure proper reimbursement of over $30k in recovered products

• Client Services Representative

  • Jan 2015 - Oct 2015

  Austin, TX • Provided FDA-compliant yet delightful customer service on daily phone and email conversations with Honest Company customers while managing sales, returns/exchanges and subscription retention of a pre-existing book of clients for Honest’s 15+ product line • Honed active listening skills and engaged in empathetic conversations to establish a common goal with frustrated customers to ensure a positive experience and diffuse heated situations



Deckers Brands

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Sep 2012 - Jan 2015

  San Marcos, TX • Worked with my team in the grand opening of the first UGG Australia store in Texas, all the time while being a full-time student at Texas State University • Provide a complete shopping experience for customers, and encourage customers to take online survey and collecting VIPs • Provide customers with online and outlet-specific products in addition to educating them on product authenticity



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Executive Intern, Salesfloor

  • Jun 2014 - Aug 2014

  Selma, Texas • On-boarded as a member of the Executive Leadership team and participated in meetings, huddles and new hire interviews while learning firsthand how to effectively lead and develop a store of over 20 team members



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales & Management Intern, BP Shoes

  • Jun 2013 - Aug 2013

  Austin, Texas • Gained hands-on experience on the track to becoming an Assistant Department Manager for Nordstrom by learning how Department Managers drive sales, floor watch and motivate salespeople to meet department goals all while meeting personal goals



The Cheesecake Factory

• United States
• Restaurants
• 700 & Above Employee

• Hostess

  • Oct 2010 - Aug 2012

  Arlington, TX • Coordinated the seating of guests, answer phones, greet guests and communicate with managers and co-workers concerning guests/large parties - Certified as a Designated Trainer - Staff Member of the Month for August 2011 - Commitment to Excellence Award for 2012