Experience

Albertsons Media Collective
• United States
• Advertising Services
• 1 - 100 Employee
• Marketing Manager, Retail Media Network

  • May 2023 - Present

Albertsons Companies
• Retail
• 700 & Above Employee
• Product Manager, Shopper Marketing - Retail Media Network

  • Feb 2021 - May 2023

Sony Pictures Entertainment
• United States
• Entertainment Providers
• 700 & Above Employee
• Manager, Programming - New Digital Distribution

  • Jul 2020 - Jan 2021


PlayStation

• Entertainment Providers
• 1 - 100 Employee

• Associate Optimization Manager, Games

  • Apr 2019 - Jul 2020

  • Managed end-to-end strategy and implementation of global campaigns for product launches and seasonal promotions across console, web and mobile channels• Optimized campaign efficiency and engagement through A/B testing of banner content and messaging, tracking user journey and site navigation, as well as reporting on performance • Collaborated cross-functionally with Content Lifecycle, Creative and Marketing teams to create GTM plans, develop key messaging and assets for campaigns, and weekly priority calendar Show less

• Digital Merchandising Specialist, Digital Commerce

  • Aug 2015 - Apr 2019

  • Managed and executed digital store marketing efforts and front-end merchandising of 165 yearly sales, promotions and product launch campaigns for the PlayStation Video service, contributing to an increase in YoY revenue of 29%• Defined merchandising strategy and execution of co-promotions involving games, movies & TV, PS Plus subscriptions and PS4 hardware bundles• Lead category manager for PlayStation movies and TV products across web, mobile and PS4 channels• Point person for external partners and determining overall page layout of Movies & TV category based on testing, quantitative analysis and learnings• Maintained weekly merchandising calendar, created KPI based campaign recap reports, and presented insights and actionable recommendations to internal stakeholders Show less

• Associate eCommerce Specialist

  • Jul 2014 - Aug 2015

  • Implemented day-to-day merchandising operations for promotions and product launches• Collaborated cross-functionally with Design, Marketing and Store Operations teams to craft creative briefs, generate store assets and set-up for on-store campaigns• Conducted sales analysis to determine priorities for the weekly marketing calendar• Distributed weekly priorities, edited copy and approved CRM and social media promotions

• Video Marketing Coordinator

  • Feb 2014 - Jul 2014

  • Managed external partner relationships to determine film and television marketing priorities and collect submissions for upcoming sales and promotions• Provided priority lists, copy writing and final approval for social media posts and CRM newsletters• Coordinated the placement of ad banners and ensured partner requirements are maintained


Nickelodeon
• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Marketing Intern - Nickelodeon Games Group

  • Feb 2013 - May 2013

L Brands
• United States
• Retail
• 700 & Above Employee
• Marketing Representative - USC Campus

  • Aug 2012 - May 2013

Viacom
• United States
• Entertainment
• 700 & Above Employee
• Ad Sales Intern

  • Jun 2012 - Aug 2012

Limited Brands
• United States
• Retail
• Marketing Intern

  • Sep 2011 - Jun 2012

Spark Alliance Marketing
• United States
• Advertising Services
• 1 - 100 Employee
• Entertainment Marketing Intern

  • Sep 2010 - Dec 2010