Experience

Compendium

• United States
• Software Development
• 1 - 100 Employee

• Senior Designer

  • Mar 2017 - Present

  Responsible for designing and creating a diverse range of products in the publishing & gifting retail space. Assumed responsibilities include researching current & forecasted trends to develop fresh and innovative products, in particular: books, planners, children’s books + plush, packaging, stationary & greeting cards. Acting design lead for our Love Muchly card brand & Art Director for contract freelance artist. Day-To-Day: Creating mood boards and assembling product presentations. Showcasing design direction in pre-product brainstorm launches. Using macro trend information for the concept and development of whole product collections.Developing color palettes, themes, design and lettering techniques. Outlining and subsequently executing on designs from the conceptual to production-ready phases. Strategizing with the marketing, writing, sales & production teams to foster brand success within our targeted customer base. Currently sold nationwide in boutiques & large name retailers: Target, Paper Source, Cost Plus, Crate & Barrel, Neiman Marcus, and Anthropologie. Show less



Freelance (Self employed)

• Human Resources Services
• 100 - 200 Employee

• Art Director & Designer

  • May 2010 - Present

  Working with clients on a variety of creative projects: brand identities, social media content, web design, packaging, apparel, gifting and surface design. Current clients include brands like Lovevery, Papyrus, American Greetings, American Crafts and Macrae Skye. Working with clients on a variety of creative projects: brand identities, social media content, web design, packaging, apparel, gifting and surface design. Current clients include brands like Lovevery, Papyrus, American Greetings, American Crafts and Macrae Skye.



True Brands

• Brazil
• Wholesale Food and Beverage
• 1 - 100 Employee

• Art Director + Lead Designer

  • May 2015 - Mar 2017

  Manager of the in-house graphic design team and lead designer for two thriving lifestyle brands: Foster & Rye and Twine. Developed concepts for trend-forward gift & lifestyle products. Brainstormed new product designs using research, innovative materials, shapes & color palettes. Constructing a diverse offering of packaging formats, die lines and generating production-ready files. Creating merchandising planograms & buyer-ready presentations to assist retailers in visualizing collection-base store displays. Responsible for marketing collateral: wireframes, web banners, emailers, catalogs and social media. Responsible for brand logo conceptualization and packaging redesign across three distinct brands. Involved in photo-styling, including but not limited to: curating and renting quintessential props, scouting shoot locations and styling environmental photos. Show less

• Product Developer + Brand Manager

  • Jan 2016 - May 2016

  Continued the development of creative and sourcing strategies for the lifestyle brand: Revel Paper. Managed 80+ projects within multiple product cycles. Owned SKU development under an uncompromising 3-month deadline. Coordinated SKU information across numerous departments to ensure on-time PO placement. Assisted with the launch of brand catalogs to build brand loyalty & cultivate new customers. Ordered, tracked & processed samples. Utilized Netsuite & Smartsheet for project management & overseas vendor sourcing. Provided final assortment plans, product details, target MSRP & estimated margin for developing purchase projections.Created design renderings and dielines across numerous collections, overseeing the art direction of the brand through the supervision of materials, color palettes & design. Show less



American Greetings

• United States
• Manufacturing
• 700 & Above Employee

• Senior Product Designer

  • Apr 2011 - May 2015

  Designed and illustrated a diverse range of paper products for large-name retailers & grocery channels; like Target, Walmart, Walgreens and CVS. Day-To-Day Commitments: Managing teams of creatives on whole card collections. Developing color palettes, themes, design and lettering techniques. Providing art direction for photo studio & freelance artists. Strategized with the marketing, writing, manufacturing and global sourcing teams to foster brand success within our targeted customer base. Working with a range of social expression product from print and digital to licensed bag and wrap for Disney. Show less