Experience

JPI

• United States
• Real Estate
• 200 - 300 Employee

• Senior Communications Associate

  • May 2023 - Present

  Irving, Texas, United States



LERMA/

• United States
• Advertising Services
• 100 - 200 Employee

• Account Director, Brand Leadership

  • Jan 2021 - May 2023

  Dallas, Texas, United States I'm an agility player. I work with clients in the development of digital and traditional advertising campaigns - including but not limited to TV, social, audio and, website. It's my job to know the competitive marketplace and my client's business to identify opportunities and find unique ways to solve them strategically. I thrive under pressure and love working in a collaborative environment. - Lead and mentor immediate team of 4 account team members, as well as a larger cross-discipline… Show more I'm an agility player. I work with clients in the development of digital and traditional advertising campaigns - including but not limited to TV, social, audio and, website. It's my job to know the competitive marketplace and my client's business to identify opportunities and find unique ways to solve them strategically. I thrive under pressure and love working in a collaborative environment. - Lead and mentor immediate team of 4 account team members, as well as a larger cross-discipline team of 30+ including creative, brand strategy, data and analytics, and SEO - Manage all elements of a multimillion-dollar national advertising campaign, including media, creative, strategy, measurement, sponsorships, and public relations – ensuring projects stay on time and on budget - Responsible for client relationships and overall delivery and execution of agency services across departments - In partnership with client and internal teams, strategize annual marketing goals and outlines metrics for success - Independently manage client budgets and monthly billing - Present agency POV, competitive insights and trends, strategy, and creative executions to executive team and stakeholders across the country Show less



TRG

• United States
• Advertising Services
• 300 - 400 Employee

• Brand Management

  • Dec 2018 - Dec 2020

  Dallas/Fort Worth Area In my time working for the largest independent advertising agency in the United States, I led, conceptualized, sold and delivered integrated programs across print, digital, mobile and video platforms. I established myself early as a young leader by fostered healthy, effective, and profitable client relationships. Served and led client relationships as a Brand Manager for The Salvation Army, Interstate Batteries, John Houston Custom Homes, OldcastleBuilding Envelope, and others.

• Brand Public Relations

  • Jun 2017 - Dec 2018

  Dallas, Texas Was a member of the public relations, public affairs and cause branding discipline within The Richards Group (Richards Partners). We drove client results through media relations, media training, smart measurement, community outreach, partnership marketing and digital/social. I was promoted from intern to team lead within 6-months, managed client relations and developed annual earned media strategies, and secured high-profile in publications such as Forbes, The Wall Street Journal and… Show more Was a member of the public relations, public affairs and cause branding discipline within The Richards Group (Richards Partners). We drove client results through media relations, media training, smart measurement, community outreach, partnership marketing and digital/social. I was promoted from intern to team lead within 6-months, managed client relations and developed annual earned media strategies, and secured high-profile in publications such as Forbes, The Wall Street Journal and USAToday. My clients included The Salvation Army, a worldwide religious and charitable movement with a mission to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination; Discount Tire, the nation's largest independent tire dealer; and JPI, a Dallas-based luxury apartment developer.



Texas A&M Foundation

• United States
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Marketing Communication Intern

  • Apr 2015 - May 2017

  College Station, Texas During my time at The Texas A&M Foundation, I wrote and edit articles and stories for the use of print, online and digital marketing. I assisted in the design and implementation of digital and print marketing campaigns and effectively communicated with multi-million dollar university donors and executive university staff.



TRG

• United States
• Advertising Services
• 300 - 400 Employee

• Public Relations Intern (Winter Term)

  • Dec 2016 - Jan 2017

  Dallas, Texas I was offered a "Winter-Ship" at The Richards Group during my senior year where I managed projects for Sub-Zero and Wolf, Reunion Tower, Discount Tire, Advance Auto Parts and The Richards Group internally. In this role, I researched target audiences and developed media lists for various clients and their needs, as well as researched competitors’ online advertising, social media, blogs, and mobile applications. I served the team by creative coverage reports to showcase media highlights to… Show more I was offered a "Winter-Ship" at The Richards Group during my senior year where I managed projects for Sub-Zero and Wolf, Reunion Tower, Discount Tire, Advance Auto Parts and The Richards Group internally. In this role, I researched target audiences and developed media lists for various clients and their needs, as well as researched competitors’ online advertising, social media, blogs, and mobile applications. I served the team by creative coverage reports to showcase media highlights to clients and their executives. Show less



Paige Hendricks Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2016 - Aug 2016

  Fort Worth, Texas During this time I served as the sole intern at PHPR, assisting in client on-boarding including the development of strategy, plans and proposals. I helped develop press materials, including press releases, pitches, media alerts and media kits, as well as designed marketing collateral such as business cards, brochures and flyers as well as advertising campaigns for various clients