Cheila Portela

Head of Product & Data at Vibe Saúde
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR

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Taís Müller

Tive a enorme oportunidade de trabalhar com a Cheila Portela no Albert Einstein. Fiquei absolutamente impressionada com a inteligência dessa profissional e com todas as opções de resolução de problemas que enfrentávamos no processamento de dados das unidades do IIRS. Poucos encontros foram mais do que suficientes para mudar significativamente o nosso processo de trabalho para melhor e de maneira muito mais eficiente. Além das habilidades técnicas demonstradas, ela sempre apresentou ter competências interpessoais muito bem desenvolvidas. Foi um enorme prazer poder trabalhar com ela!

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Credentials

  • Scrum Foundation Professional Certificate (SFPC)
    CertiProf
    Jun, 2020
    - Nov, 2024
  • Lean Six-Sigma - Belt
    Hospital Israelita Albert Einstein

Experience

    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Head of Product & Data
      • Apr 2023 - Present

    • Head de Produto & Tecnologia
      • Nov 2022 - Apr 2023

    • Head of Product
      • Jan 2022 - Apr 2023

    • Brazil
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Head of Product
      • Aug 2021 - Jan 2022

      Leadership of the Product and Design teams.- Roadmap management- Participation in technical meetings to attract investment- Interface with B2B customers to capture opportunities for product improvementMain results:- Launch of the Amparo Care Clinical CRM module - Care Lines- Launch of Amparo Agora - patient's web application for immediate care

    • Product Manager
      • Sep 2020 - Aug 2021

      Digital product backlog management:- electronic medical record- health professional's agenda- telemedicine platform- module for managing daily tasks of healthcare professionals (scheduling of care)- linking module and "automatic characterization" of patients in primary careDiscovery for the idealization of new products:- Care line management module- Primary Care Impact Indicators Dashboard

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founder
      • Aug 2020 - Jan 2022

      Market analysis study, discovery focused on business hypotheses (including interviews with potential customers), MVP prototyping and execution, data analysis to validate the hypothesis and creation of the roadmap and backlog for product development.

    • Head of Product & Technology
      • Aug 2019 - Jul 2020

      - Roadmap creation and management- Development in Ruby on Rails + PostgreSQL + Heroku of the platform for acquisition and connection between brokers and health insurance contractors- Structuring and managing the acquisition funnel of people interested in acquiring health plans with paid media (Google Ads, mainly)Main results:- Execution of the Go To Market strategy with acquisition of ~3 thousand brokers base and + 25 thousand connections generated between brokers and people interested in contracting health plans.- 30% conversion rate in the acquisition funnel of potential health plan contractors- Organic top 5 positioning on Google as a provider of health plan lead from SEO strategy Show less

  • Instat
    • São Paulo Brazil
    • Co-founder and consultant
      • Jul 2017 - Aug 2020

      Statistical analysis consultancy foundation for academic works (master's, doctoral and other postgraduate modalities). Most offered statistical modeling techniques: Validation of health assessment scales and instruments - factor analysis - principal component analysis - cronbach's alpha - structural equation modeling Other techniques: - logistic regression - linear regression - basic descriptive statistical analysis Statistical analysis consultancy foundation for academic works (master's, doctoral and other postgraduate modalities). Most offered statistical modeling techniques: Validation of health assessment scales and instruments - factor analysis - principal component analysis - cronbach's alpha - structural equation modeling Other techniques: - logistic regression - linear regression - basic descriptive statistical analysis

    • Brazil
    • Insurance
    • 1 - 100 Employee
    • Head of Product & Technology
      • Mar 2018 - Jul 2019

      Leadership of teams of data scientists, data engineers, BI and product analysts.- Roadmap creation and management- Participation in technical meetings to attract investment- Interface with B2B customers (self-management operators and companies) to capture opportunities for product improvement- People management and agile development strategyMain results: churn reduction from 30% to -5% supported by the implementation of a roadmap that expanded the portfolio with the launch of prediction products and event grouping algorithms.Other interesting events in the process:- R$20M raised from Redpoint Ventures- selection by the Google Launched Edition 2019 program (first Brazilian health startup selected in the program). Show less

    • Data Product Specialist
      • Oct 2017 - Mar 2018

      Development of data products, including predictive models, BI and forecasting models.Key predictive modeling products: prediction of health outcomes such as hospitalization for cardiovascular diseases, neonatal ICU and orthopedic surgeries.Main BI modules: health insurance claims data,Main algorithms developed for BI: groupings of hospital admissions, grouping of passages in the emergency room, hospital indicators such as readmission rate and breakdown of PS in hospital admission from the claim data.Main forecast models: projection of lives, average loss, total loss and readjustment of health plans for companies Show less

    • Brazil
    • Hospitals and Health Care
    • 700 & Above Employee
    • Especialista Indicadores e Sistemas de Informação
      • May 2016 - Oct 2017

      Criação e especificação técnica de indicadores para gestão em saúde. Desenvolvimento de escores e métricas para remuneração medica variável. Implantação de sistemas informatizados em saúde (prontuários eletrônicos e aplicativos). Especificação de funcionalidades para aplicativos e softwares de gestão em saúde. Desenvolvimento de projeções e estudos para análise de situação de saúde populacional.

    • Enfermeira Sênior Saúde Corporativa
      • Aug 2012 - May 2016

      Análise de sinistro saúde, desenvolvimento de estudos epidemiológicos e baseados em utilização. Desenvolvimento de métricas. Focal point da implantação de BI para a gestão de Saúde Corporativa. Construção de estudos de viabilidade, incluindo projetos de implantação de atenção primária e programas de saúde populacional no âmbito da Saúde Corporativa. Implantação e acompanhamento/monitoramento de programas de saúde para funcionários.

    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Revisora de Periódicos - Revista Investigación y Educación en Enfermería
      • Jan 2012 - Dec 2012

    • Brazil
    • Government Administration
    • Gestora Municipal da Atenção Primária à Saúde
      • Dec 2010 - Nov 2012

    • Docente de Pós-Graduação - Atenção Primária
      • Jan 2011 - Oct 2011

    • Brazil
    • Higher Education
    • 300 - 400 Employee
    • Docente de Graduação e Pós-Graduação - Enfermagem
      • Jan 2010 - Oct 2011

      Graduação em EnfermagemPós-Graduação em Saúde da Família

    • Pesquisadora Labsus - Laboratório de Pesquisa Social, Educação Transformadora e Saúde Coletiva
      • Aug 2007 - Oct 2011

    • Brazil
    • Government Administration
    • 200 - 300 Employee
    • Enfermeira Atenção Primária - Estratégia Saúde da Família
      • Jun 2008 - May 2010

Education

  • Universidade de São Paulo
    Doutorado em Epidemiologia, Métodos e Técnicas de Análise em Epidemiologia
    2015 -
  • Universidade Federal do Ceará
    Mestrado em Saúde Pública, Saúde da Família
    2010 - 2012
  • Escola de Formação em Saúde da Família Visconde de Sabóia
    Residência Multiprofissional em Saúde da Família, Saúde Coletiva e Medicina Preventiva
    2008 - 2010
  • Universidade Estadual do Vale do Acaraú
    Extensão em Obstetrícia e Neonatologia, Enfermagem
    2007 - 2007
  • Universidade Estadual do Vale do Acaraú
    Bacharelado em Enfermagem, Enfermagem
    2003 - 2007

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