CheeHaw Choong
Chief Brand Officer at Incite Innovations- Claim this Profile
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English -
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Malay -
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Chinese -
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Bio
Experience
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Incite Innovations
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Malaysia
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Retail
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1 - 100 Employee
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Chief Brand Officer
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Jan 2023 - Present
Lead brand direction across each segmentation under the holdings, including fintech, martech, retail management, and lifestyle brands. Build coherent communication with commensurate creative materials, strategy, products, and technology to enhance the brand's value and experience. Lead brand direction across each segmentation under the holdings, including fintech, martech, retail management, and lifestyle brands. Build coherent communication with commensurate creative materials, strategy, products, and technology to enhance the brand's value and experience.
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A Paper Creative
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Malaysia
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Advertising Services
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1 - 100 Employee
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Founder & Creative
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Feb 2015 - Present
Brand development, advertising campaign, web UI/UX and development, web traffic growth, social media interaction, creative innovation, and visual production. Developed brand/campaign strategy and statistics systems. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Value added, incorporate with marketing transformation, and constantly explore on possibility space to grow for existing brand. Brand development, advertising campaign, web UI/UX and development, web traffic growth, social media interaction, creative innovation, and visual production. Developed brand/campaign strategy and statistics systems. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Value added, incorporate with marketing transformation, and constantly explore on possibility space to grow for existing brand.
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Freelance Art Director
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Nov 2013 - Feb 2015
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Education
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University of Teesside
Bachelor of Arts (B.A.), Graphic Design -
Universiti Teknologi Kreatif Limkokwing
Bachelor of Arts (B.A.), Professional Design -
Universiti Tunku Abdul Rahman
Diploma in Business Marketing, Marketing