Experience

Jarrah Growth Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2018 - Present

  Jarrah is a boutique Performance Marketing and Analytics agency specialising in Paid Marketing for SMB SaaS and Ecommerce companiesWe focus on leveraging data to provide measurable and scalable performance from your advertising spend. Jarrah is a boutique Performance Marketing and Analytics agency specialising in Paid Marketing for SMB SaaS and Ecommerce companiesWe focus on leveraging data to provide measurable and scalable performance from your advertising spend.



InVision

• IT Services and IT Consulting
• 1 - 100 Employee

• Growth | Enterprise Digital Marketing

  • Apr 2018 - Apr 2019

  Strategy and execution for the InVision Studio LaunchResponsible for MQL paid acquisition for InVision Enterprise Strategy and execution for the InVision Studio LaunchResponsible for MQL paid acquisition for InVision Enterprise



Breather

• United States
• Real Estate
• 1 - 100 Employee

• Head of Growth

  • Mar 2017 - Apr 2018

  Built a growth team of marketers, engineers and data analysts working cross functionally to drive revenue growth for Breather. The areas of responsibility include;- Lead generation - CRM and lead nuturing- Digital marketing (SEM, Facebook, Linkedin, Display, Retargeting)- Conversion Rate Optimization- Retention- Forecasting RevenueToolsSEMRush, Moz, Facebook Ads, Linkedin Ads, Marketo, Braze, Segment, Visual Website Optimizer, HotjarLooker, Postgress, Google Analytics, Amplitude, DataStudio



FreshBooks

• Canada
• Software Development
• 400 - 500 Employee

• Director, Analytics and Performance Marketing | SaaS

  • Jul 2013 - Feb 2017

  I managed two teams of 13 people across online marketing and analytics. I worked cross functionally with marketing, analytics, development and finance to drive results for FreshBooks in online customer acquisition and retention.ResponsibilitiesCustomer Acquisition: SEM, SEO, Paid Social, Display, Affiliate MarketingAnalytics: LTV modelling, Churn Prediction, Attribution Modelling, Engagement Clustering, Statistical analysis and data mining, A/B TestingToolsSEMRush, Moz, AuthorityLabs, DoubleClick, Facebook Ads, Linkedin Ads, Commission Junction, Share-A-Sale, Marketo, Campaign Monitor, OptimizelyR, MySQL, RedShift, Python, Tableau, Periscope Data, Google Analytics, MixPanel



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Data Analyst | ECommerce

  • Jan 2010 - Mar 2011

  Statistical Analysis and Data MiningEuropean Lead on B2C Seller Efficiency and AnalyticsDesigned EU Top Seller Analytics ReportAnalyst on Strategic and Key Account ManagementCreated Analytics Dashboard for Account Management Statistical Analysis and Data MiningEuropean Lead on B2C Seller Efficiency and AnalyticsDesigned EU Top Seller Analytics ReportAnalyst on Strategic and Key Account ManagementCreated Analytics Dashboard for Account Management



Wunderman UK

• Senior Data Analyst | Marketing Analytics

  • Mar 2009 - Jan 2010

  Statistical Analysis and data miningROI analysis for direct mail campaigns | analyticsLead Analyst on Ford of Europe account | analytics Statistical Analysis and data miningROI analysis for direct mail campaigns | analyticsLead Analyst on Ford of Europe account | analytics



Lloyds TSB

• Interest Rate and Currency Derivative Analyst

  • May 2007 - Dec 2008

  Trading and Sales desk (FX and Structured Interest Rate) Trading and Sales desk (FX and Structured Interest Rate)



BlueCrest Capital Management

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Quantitative Analyst | Hedge Fund Analyst

  • Oct 2006 - Apr 2007

  Managed the credit risk model and VaR modelStatistical Analysis Managed the credit risk model and VaR modelStatistical Analysis