Chaïma Rakrouki

Digital Senior manager at Conseil Media Santé
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Professional working proficiency

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Bio

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Credentials

  • Certified Teads Ad Manager
    Teads
    Jun, 2020
    - Oct, 2024
  • Google Adwords - Publicité Réseaux de Recherches
    Google
    Jul, 2018
    - Oct, 2024
  • Google Adwords - Les bases Adwords
    Google Adwords Consultant
    Mar, 2018
    - Oct, 2024

Experience

  • Conseil Media Santé
    • France
    • Advertising Services
    • 1 - 100 Employee
    • Digital Senior manager
      • Jun 2022 - Present

      Having been promoted, I manage several teams to achieve objectives, sharing my skills to help the agency evolve. Now, I focus on much more strategic issues, proposing innovations and developing the digital client portfolio. My tasks are more focused on digital marketing strategy, innovation, and advising & supporting gold clients.

    • Digital account senior
      • Sep 2021 - Present

      - Digital strategic advice & media recommendations - Set-up and launch of programmatic campaigns in the DSP - Monitoring and optimization of programmatic and direct campaigns performance: launch reports, intermediate reporting & assessments - Monitoring & support of campaign performance for clients.- Managing CRM & DMP

  • Publicis Media
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital consultant
      • Jul 2019 - Aug 2021

      - Strategic support for a client portfolio in their digital issues (design & deployment) - Management of multichannel digital campaigns for branding and performance (SEO, Display, Social, Programmatic, retargeting, affiliation) - Design and implementation of digital recommendations - Development and optimization of media planning - Management of cross-functional digital projects - Client portfolio monitoring and loyalty management - Market innovation monitoring - Strategic support for a client portfolio in their digital issues (design & deployment) - Management of multichannel digital campaigns for branding and performance (SEO, Display, Social, Programmatic, retargeting, affiliation) - Design and implementation of digital recommendations - Development and optimization of media planning - Management of cross-functional digital projects - Client portfolio monitoring and loyalty management - Market innovation monitoring

  • Cyllene
    • France
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Webmarketing consultant junior
      • Jan 2018 - Aug 2018

      - Measure and analyze different traffic acquisition actions - Train clients on various web tools (Google Analytics) - Conduct market research for launching a commercial offer - Continuous monitoring and benchmarking of the market - Statistical and analytical reporting on ongoing campaigns - SEO/SEA: Optimization of paid search campaigns and monitoring and optimization of clients' natural referencing - Creation of Adwords and Bing campaigns - Technical and analytical audit of websites - Launching paid campaigns on social networks - Launching affiliate campaigns - Budget management - Creation and routing of email campaigns Show less

  • EFICIA
    • France
    • Environmental Services
    • 1 - 100 Employee
    • Junior Marketing Manager
      • Apr 2016 - Jul 2016

      - Identification and creation of a database for key account clients. - Prospecting and identification of decision-makers. - Marketing work to package the offer (product name, customer testimonials, videos). - Identification and creation of a database for key account clients. - Prospecting and identification of decision-makers. - Marketing work to package the offer (product name, customer testimonials, videos).

  • BATIINOV
    • France
    • Construction
    • Management Assistant
      • Jan 2015 - Jun 2015

      - Participation in the commercial positioning strategy through promotional activities and market research - Preparation of client files (invoices/quotes) and decisions made by the manager - Ensuring follow-up of relationships with clients and suppliers - Administrative management of personnel, including monitoring of leave, absences, and employee files - Management of internal and external communication - Management of the schedule of the management team and their travel arrangements (meetings/client contacts). Show less

Education

  • European Business School (EBS) Pars
    Master's degree, Digital Marketing
    2016 - 2018
  • Paris West University (Nanterre La Défense)
    Master's degree, Business management
    2015 - 2016
  • Paris West University (Nanterre La Défense)
    Bachelor's degree in commerce, International business
    2011 - 2014
  • Galilée High School
    Baccalaureate, Economic and Social Studies.
    2010 - 2011

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