Chayanin Jakranukul

Research at Agnostic Fund
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Cayman Islands
    • Investment Management
    • 1 - 100 Employee
    • Research
      • Jan 2022 - Present

    • Thailand
    • IT Services and IT Consulting
    • 200 - 300 Employee
      • Jan 2019 - May 2020

      • Mar 2018 - Dec 2018

      • Product marketing• Growth/retention strategy • Onboarding strategy • Performance marketing• Referral marketing strategy

    • Thailand
    • Technology, Information and Internet
    • 700 & Above Employee
      • Feb 2018 - Mar 2018

      • Build a team

      • Apr 2016 - Jan 2018

      • Lead five-member team with twelve companies in portfolio• Introduce eCRM and marketing automation to the team• Be an Ecommerce and digital marketing consultant of top FMCG brand• Integrate Ecommerce and performance online marketing to drive sales for clients not even on Brand.com but marketplace• Co-lead new aCommerce's service, Marketplace marketing solution• Cooperate with Lazada team to drive new services like Sponsored product ads , microsite , etc.• First group of people who manage Sponsored product ads on Lazada• Lead internal project to make working process between marketing team and Brand commerce better• Manage big budget for optimizing marketing campaigns to drive pure conversions Show less

      • Aug 2016 - Mar 2017

      • Work as a project manager for Orami by Moxy's ecommerce store and Frank.co.th(funded by Nova founder)• Work and cooperate closely with Head of marketing of our clients to hit the monthly target like Cost per conversion or CIR ,and scale business • Goal and result-based to drive sales performance by examining main metrics and KPIs such as CPS , CPO and CIR on daily and weekly basis• Find actionable insight from data to implement a strategic plan• Analyze performance and create a report on daily basis for clients to take a quick action every day• Find a quick-win method to improve performance including long-term one to clients • Familiar with data and number due to responsibility of analyzing daily performance ,reporting daily key learnings and describing a reason behind every action• Always find a new method to see another perspective and implement a new idea to improve overall performance, for example, I suggested a colleague to use impression share as a metrics we should monitor weekly and track the performance to scale revenue so we decided to improve impression share performance of top 20 revenue-generating keywords. At the end of the day, CIR of those keywords decreased and revenue increased significantly• Hold a knowledge of setting up , managing and optimizing a campaign in all channels like Facebook , SEO , Affiliate , Email , Retargeting platforms and especially SEM which I was Adwords certified by Google before joining aCommerce• Not only know how overall picture of all online marketing tools but also be able to use specific tools like Adwords editor and Power editor• Create an online granular dashboard for my team and clients to track a performance by using Supermetrics and Excel formulas• Create a pitch deck for aCommerce marketing team to present and acquire new clients• Hold a class for teaching Excel and Web analytics to new joiners and my team Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Audit assistant intern
      • Nov 2013 - Apr 2014

Education

  • Thammasat Business School
    Bachelor of Business Administration (B.B.A.), Accounting
    2011 - 2015

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