Press Officer

• Mar 2021 - Present

Providing PR support and guidance for LMF Network, a global social enterprise that is enabling and educating women and minoritised groups, by:• Devising a communication strategy to increase brand awareness about LMF and its initiatives. • Crafting press releases and communication materials about LMF, its mentoring programme and diversity and inclusion research project.• Pitching stories to relevant media outlets in the UK. •Building relationships with journalists interested in entrepreneurship, diversity and inclusion, women's empowerment, career development, and mentoring.

Public Affairs and Communications Consultant

• Oct 2020 - Present

Industries I have worked for: Banking, education, energy, and hospitality.Strengthening communication and public affairs strategies through policy research, media plans, and content creation. • Devised public affairs, communications and social responsibility strategies to influence relevant stakeholders.• Analysed policy and media developments for my clients’ sectors and activities to identify potential issues that might impact their businesses and reputations. • Drafted narratives and key messages about a global bank’s products and services to relaunch their internal and external marketing strategies.• Crafted B2B content and executing B2B and B2C media relations plans for an entertainment and educational platform targeted at the Hispanic community in the US.• Pitched stories to Latin American and US-Hispanic media. • Developed B2B strategies for the agency's social media platforms, as well as generating attractive and relevant visual content.

Teaching Assistant - Undergraduate and Master's in Communication

• Nov 2017 - Dec 2020

Prepared lessons materials and examinations for Crisis Management course at undergraduate level and Strategic Communication and Government Communications modules at postgraduate level.

Senior Public Affairs Consultant

• 2019 - Aug 2019

Industries I have worked for: Transport, infrastructure, real estate, and food and beverage sectors. Provided policy and communication advice to enhance my clients’ reputations and build networks.• Managed one of the firm’s biggest accounts, Coca-Cola, as interim coordinator while being a Junior Consultant to avoid a disruption in client service and ensure a smooth transition for the new manager.• Formulated and implemented ad-hoc communication and engagement strategies to influence relevant stakeholders and decision-makers. • Crafted high-quality opinion pieces, articles and social media content to promote my clients’ projects in relevant media outlets. • Supported issues and crisis management plans by drafting statements, scenarios and briefing documents. • Increased C-suite executives’ readiness for media appearances and crisis management through media trainings. • Bolstered the decision-making process of senior management teams by generating concise reports and strategic documents based on policy research, stakeholder mapping and news analysis. • Analysed and mapped over 100 policy and regulatory developments at national and local level in issues related to the environment, health, taxes, labour, and urban planning. • Coordinated a quarterly risk matrix of regulatory and policy issues with internal and external colleagues to support my client’s business decisions. Contributed to the firm’s business plans and communication strategies. • Boosted the firm’s online presence by managing its social media accounts. • Developed new business proposals, including the win of three major clients.

Junior Public Affairs Consultant

• Jun 2017 - 2019

Public Affairs Account Executive

• Jun 2016 - Jun 2017

Industries I have worked for: National and foreign public sector, real estate, agriculture and automotive sectors. Designed and implemented strategic media plans, including outreach and drafting media pitches, press releases, talking points, and statements.• Strengthened my clients’ decision-making capabilities by gathering intelligence about their projects and activities through desk research. • Increased awareness about investment opportunities in Ontario, Canada through the coordination of a media tour with Tier 1 journalists.• Determined potential reputation issues and PR opportunities for my clients’ initiatives and projects through daily media monitoring. • Generated awareness about a same-sex marriage initiative as part of a pro-bono communication campaign which attained coverage in major national and international outlets. - Partnered with higher education institutions and local activists in the states of Mexico to amplify the campaign’s reach.• Supported the development of new business proposals, including the win of the account of the National Electoral Institute (INE).

Junior Account Executive

• Nov 2014 - Jun 2016

Supported the execution of monthly and annual media relations plans for Coca-Cola’s sustainability and corporate social responsibility initiatives.•Managed the daily press office by pitching stories, compiling editorial calendars, and establishing relationships with relevant journalists. •Identified reputations risks and media opportunities by monitoring and evaluating daily news coverage.•Edited and coordinated the annual sustainability report, working with multiple areas within the organisation, including external teams. •Coordinated the logistics of press events and formulated communication plans and promotional materials around them.

Internal Communications Intern

• Oct 2013 - Nov 2014

• Advised and boosted the weekly internal communications efforts by collaborating directly with the HR Director and the different area managers.• Improved and restructured the HR department’s daily communication flow andchannels to deliver messages effectively.

British Embassy in Mexico - Press & Communications Intern

• Apr 2013 - Sep 2013

Supported the Embassy’s events and daily activities by assembling contact lists and updating press information, drafting press releases and briefings, monitoring news reports, and capturing photos and video for social media purposes.