Experience

MQO Research
• Canada
• Market Research
• 1 - 100 Employee
• Director Of Client Services

  • Jun 2022 - Present


Big Feast Hospitality

• Small Business Owner

  • Nov 2019 - Present

  We provide project-based support to food and hospitality-related businesses. We provide project-based support to food and hospitality-related businesses.



Government of Nova Scotia

• Canada
• Government Administration
• 700 & Above Employee

• Marketing Manager

  • Nov 2021 - Jun 2022

• Marketing Advisor

  • Nov 2020 - Nov 2021


Discover Halifax
• Canada
• Travel Arrangements
• 1 - 100 Employee
• Account Lead/Project Manager

  • Nov 2019 - Nov 2020

Legendary Hospitality Group
• 1 - 100 Employee
• Assistant Venue Manager

  • Jun 2019 - Sep 2019


Le Bistro by Liz

• Canada
• Restaurants
• 1 - 100 Employee

• Assistant Manager

  • May 2017 - May 2019

  - Booking reservations, creating floor plans, and preparing staff schedules- Supervising the high-volume, 135-seat room during service to maintain customer satisfaction and ensure delivery of dining experience (brunch, lunch, and dinner)- Addressing customer complaints effectively to ensure repeat business- Managing the advertising and other promotional deadlines and projects including website updates, events listings, print media, and sponsorship collateral- Adopting a proactive, problem-solving mindset to help overcome service disruptions to deliver smooth customer experience - Communicating with kitchen team and other staff members during service - Overseeing the execution of large group bookings with multiple courses, working with the culinary team to ensure timing of each course and expediting- Creatively maximizing the floor plan during service to change tables and reservation bookings to ensure maximum use of dining space during service- Prioritizing competing office and floor tasks during service- Calculating month end inventories, labour, and cost of goods sold- Completing cash outs and tip outs for staff and being responsible for float- Addressing staffing issues for upcoming or current shifts- Optimizing labour during shifts by making decisions about dropping and keeping staff depending on volume in restaurant- Developing relationships with loyal customers by recognizing and communicating their preferences to staff Show less

• Server

  • Aug 2014 - May 2017

  - Serving in a high volume, 135-seat restaurant. Responsible for sections of up to 9 tables. Brunch, lunch, and dinner service- Multi-tasking and managing customer dining experience from start to finish- Appropriately addressing and dealing with customer issues- Providing support to the team for completing side duties during service including bussing, bartending, cutlery polishing, and replenishing- Aloha system



Rhubarb Restaurant

• United Kingdom
• Restaurants
• 1 - 100 Employee

• Server, Seasonal

  • May 2018 - Oct 2018

  - Serving in high-volume, tourist-driven business located near Peggy's Cove; casual, quick-style dining - Delivering exceptional service to fast-turning sections of between five and seven tables; sections spread both inside and outside - Bartending for one's own section, including mixing cocktails, pouring beer and wine and making espresso-based coffees - Developing a good understanding of the products used and ability to communicate with clients about local attractions - Providing support for side duties along with the team to ensure smooth service - Completing service transactions at counter including adding retail purchases, using the Aloha system Show less



Impact Communications Group

• Canada
• Marketing Services
• 1 - 100 Employee

• Director Strategy

  • Sep 2013 - Aug 2014

  - Promoted within eight months to manage team of three staff- Allocated human resources to support projects demands based on staff expertise and workload- Acted as a liaison with key clients to ensure proper delivery of outputs and client satisfaction- Delivered feedback and input to project proposals (RFPs) and presented strategic portion of sales pitches - Coached direct reports including delivering progress reports, maintaining weekly one-on-one meetings and providing ongoing feedback during each assigned project- Represented department interests in executive discussions including input on organizational direction, staffing requirements, and structural changes- Managed department to deliver highest possible strategic quality outputs- Led two-day Strategic Planning Session with Hercules Group of Companies bringing together 25 staff to work through organizational obstacles and planning for their next year of growth- Led branding strategy sessions for College of Registered Nurses and provided strategic feedback for branding execution (copywriting, graphic design, etc)- Working closely with Creative Director, Operations Director and Client Service Director to ensure all projects are working appropriately together and to overcome obstacles. Show less

• Brand Strategist

  • Mar 2013 - Sep 2013

  - Provided strategic input on proposals and support in new business development.- Provided marketing consulting services for clients in consumer research, brand development, marketing planning, select strategic planning and creative briefing services.- Clients included: NSCAD, Efficiency Nova Scotia, Hercules Group of Companies, Green Schools NS, and Atlantic Film Festival



PepsiCo Canada

• Performing Arts

• Associate Marketing Manager

  • Mar 2012 - Mar 2013

  - Nominated to participate in the internal Leadership Acceleration Program based on work ethic and performance- Led complex execution of portfolio trade down strategy which included a complete packaging redesign across all SKUs and significant capital investment- Collaborated with a broad cross-functional team of internal and external partners to hit critical milestones and find optimal solutions- Successfully aligned functional VPs to recommendations for overcoming project obstacles and optimizing implementation plan- Worked closely with cross functional team to create and present tools for the sales team that helped gain 100% customer alignment to the pricing strategy- Developed and delivered in-depth project and business updates to leadership team to gain alignment to final action plan- Analyzed business performance to identify areas of growth opportunity using SAP and Excel- Managed a budget to within 0.05% accuracy- Led the beginning of a website redevelopment for Quaker brand; working with agency partners to identify the big idea and build budget for executing. Show less

• Assistant Marketing Manager, Doritos

  • Sep 2010 - Mar 2012

  - Worked closely with agency partners to execute multi-media campaigns which included point-of- sale, radio, TV, digital, and website assets- Led product and packaging development of innovations Doritos Intense Pickle and Doritos Jacked that over-delivered against target by +126% and +84% respectively- Briefed and executed back-half 2011 social media campaign that increased the Doritos Facebook community by 126K fans- Pioneered best in-class point-of-sales tools to support the launch of Doritos Intense Pickle; received internal Best In-Store Marketing award for the innovative approach to in-store impact- Analyzed 2011 business performance to identify key growth drivers and implications to the business for foundation of long-term brand strategy- Delivered sales presentations and led development of sales tools to support in-market execution of key marketing initiatives- Managed a $4 Million dollar budget to within 0.05% accuracy Show less

• Marketing Intern, Lay's & Doritos

  • May 2010 - Sep 2010


Frito Lay
• United States
• Food and Beverage Services
• 700 & Above Employee
• Route Sales Representative, Co-op Term

  • May 2009 - Aug 2009

Newfoundland Power
• Canada
• Utilities
• 300 - 400 Employee
• Internal Communications Marketing Co-op position

  • Sep 2008 - Dec 2008