Change Management Specialist KTP Associate

• Sep 2022 - Present

Developing, implementing, and setting up operations for Content Marketing, SEO, LinkedIn, and Email for a B2B Project Management Training Provider, 2020 Business Insight. Developing, implementing, and setting up operations for Content Marketing, SEO, LinkedIn, and Email for a B2B Project Management Training Provider, 2020 Business Insight.

Marketing Intern

• Apr 2022 - Sep 2022

Marketing and CRM Coordinator

• Mar 2021 - Dec 2021

Contribute to the development of new brands by supplying market research and developing a blueprint for CRM activity with a focus on fostering loyalty and increasing repeat purchase rate.Brand Development and Market Research:- Map key winning practices from competitors to support quick-winning MVPs- Leverage results to inform brand and development- Audit competitor communication strategy (channel mix, content approach, messaging style, innovation) - Support in collecting customer feedback including survey design and coordinationCRM:- Work closely with the head of brand and marketing to build effective and scalable MVP CRM (email) content and campaign strategy - Map + condense creative and operational email best practices across brands to support MVP brand store campaigns- Build and maintain a geo-specific calendar for both social and CRM- Develop key content types for targeted campaigns that resonate with the 40+ female market- Assemble and present CRM briefs to the creative and marketing team New channel activation and exploration- Assisting with the setup and facilitation of new channels- Build and maintain social media calendar (Facebook) - SociaL Media Research and Analysis [set up calendar; build content repository; competitor communication strategy across key SM channels plus derive and present industry insights Show less

CRM Writer and Product Research Analyst

• Aug 2020 - Feb 2021

Map competitor best practices across channels using a mix of key tools. Collect, assimilate and interpret this data to identify potential product offerings. Product Research + Creative Competitive Insights - Identify feasible anchor products and line extensions in line with the target audience and business model- Gauge winning brand communication strategies using a set of key intelligence tools. 1+ year experience with Adspy, Adbeats, Ahrefs, Similarweb and Helium 10 - Develop a competitor analysis and insight framework and conduct deep dives to map benchmark practices that inform winning creatives (ads, LPs) across niches (lingerie, footwear, tactical + new segments)- Putting together and presenting weekly product pitches directly to the CEO, CFO and the marketing team Show less

Ecommerce copywriter

• Sep 2019 - Jul 2020

Create compelling copy to drive performance and profitability across different channels. Focus on CRM (email) + Advertising + Product + Landing Pages + Web Copy - Crafted product, web, advertising (Facebook and Google ads) and CRM (email) copy to generate brand awareness and optimise conversion - Product, market, and competitor research to uncover key customer pain points for informing landing page and email copy- Brainstorm and conceptualise key CRM (email) campaign strategy and copy spanning diverse product categories including lingerie, footwear, tactical Gear, apparel- Strategizing & writing copy for a niche audience (40+ female consumer market in US & Europe). - Localisation: collaborate with translators to ensure content messaging is always adaptable for multiple cultures and languages- Fully understand the customer profile and curate targeted promotions through emails Show less

Co-Owner

• 2019 - Dec 2020

SEO, Content Marketing, Content Writing, Promotion --> Grew technology education institute's blog to 10k yearly traffic. --> SERP #1 and Featured Snippet for "Calendar Management" keyword through a blog for Bookafy (SaaS). --> Large in-depth interview-based Growth Studies with full-funnel marketing and promotion strategy for Digital Marketing clients. --> Hired and trained interns for SEO research and Content Writing. SEO, Content Marketing, Content Writing, Promotion --> Grew technology education institute's blog to 10k yearly traffic. --> SERP #1 and Featured Snippet for "Calendar Management" keyword through a blog for Bookafy (SaaS). --> Large in-depth interview-based Growth Studies with full-funnel marketing and promotion strategy for Digital Marketing clients. --> Hired and trained interns for SEO research and Content Writing.

Proofreader

• Dec 2017 - Nov 2018

Creating and Proofreading 60-word news shorts - Writing 60-word news shorts in areas including Technology, Startups, Automobile and Science - Responsible for spell-check, grammar evaluation and factual accuracy (SGF) of news shorts Creating and Proofreading 60-word news shorts - Writing 60-word news shorts in areas including Technology, Startups, Automobile and Science - Responsible for spell-check, grammar evaluation and factual accuracy (SGF) of news shorts

Virtual Content Development Intern

• Oct 2017 - Dec 2017

Creating customised content for specific tasks - Writing product descriptions - Writing specific keyword-rich content Creating customised content for specific tasks - Writing product descriptions - Writing specific keyword-rich content

Digital Content Developer

• Jul 2017 - Dec 2017

Writing Technology and Entrepreneurship related blog posts - Researching, writing and proofreading technical and interesting blog posts - Authored top two most viewed articles originally published on the site Writing Technology and Entrepreneurship related blog posts - Researching, writing and proofreading technical and interesting blog posts - Authored top two most viewed articles originally published on the site

Creative Content Creator

• Jun 2017 - Aug 2017

Creative Content Creator - Concepts & Product Development: Brainstormed on ideas & created modules that would enable young adults with 21st century skills - Market & Business Research: Analysed the work & curricula of similar organisations - Content Development: Identified a spectrum of challenges pertaining to adolescence - Curriculum Development: Outlined lesson plans to deliver 21st century skills Creative Content Creator - Concepts & Product Development: Brainstormed on ideas & created modules that would enable young adults with 21st century skills - Market & Business Research: Analysed the work & curricula of similar organisations - Content Development: Identified a spectrum of challenges pertaining to adolescence - Curriculum Development: Outlined lesson plans to deliver 21st century skills