Experience

Bolton Adhesives

• Netherlands
• Manufacturing
• 200 - 300 Employee

• Indochina Area Sales Manager

  • Apr 2019 - Present

  The company representative in the market of Thailand and other Indochina countries; Vietnam, Cambodia and Myanmar • As the main contact of the distributor in each countries and work with colleagues at head quarter in Europe to communicate the international strategy and initial adapt strategy to suit each market • Be responsible to achieve the assigned P&Ls in the market region (sales target, COS, local marketing expense, and operating profit) • Managing the local distributors to execute and implement the key alignment strategies (assortment, channel, promotion, and pricing) • Be the front contact person to review the distribution contract, selling price and investment locally to ensure the win-win deals for company and distributors • Initially involve with local agencies and distributor team for company key projects like annual marketing campaign Back to School promotion and occasionally shopper study project for new product category launch Show less



BIERSDORF THAILAND

• Shopper Marketing Manager

  • Apr 2011 - Apr 2018

  As Shopper Marketing Manager Role: • Be responsible for developing and presenting the business development plan to achieve the brand targets • Identify keys business growth; channel priorities and objectives, providing the promotion strategy and the business solution to team • Support new products launch by developing trade selling package, offering trends of consumer, new opportunities, product benefits, communication and promotion supports plan and forecasting on the business potential • Be a key member of cross-functional team with marketing, sales, demand, operations, finance, production, RA to launch the new product, manage the promotion and changes of normal demand in order the achieve the sales target • Develop and Co-lead in the consumer research project to understand the consumer insights, find new opportunities and test back to consumer favors. And develop business plan to propose the management team • Evaluate financial and sales impact of new brand in the market by calculating risk of sale impact and the possibility of price and promotion adjustment within the budget. • Develop annual business plan to strategic customer and present to them for example presenting plan in 7 Eleven JBP, Tesco and Watson for the Hero NPD launch to ensure brand achievement and customer’s satisfaction Show less