Chatravee Pongyart
Senior Strategic Planner at Plan B Media Public Company Limited- Claim this Profile
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Bio
Credentials
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Google Ads - Measurement Certification
GoogleOct, 2022- Oct, 2024 -
Google Ads Display Certification
GoogleOct, 2022- Oct, 2024 -
Google Ads Search Certification
GoogleOct, 2022- Oct, 2024 -
Google Ads Video Certification
GoogleOct, 2022- Oct, 2024 -
Meta Certified Discovery Commerce Specialist
MetaOct, 2022- Oct, 2024 -
Meta Certified Media Buying Professional
MetaOct, 2022- Oct, 2024 -
Tiktok agency acceleration kit
TikTok for Business
Experience
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Plan B Media Public Company Limited
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Thailand
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Media Production
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100 - 200 Employee
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Senior Strategic Planner
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Apr 2023 - Present
Create a strategic plan and execution that aligns with the client's objectives (B-Quik, Chang, Toyota, Skyworth, Daikin, Warrix, Airasia). Analyze a target and client's competition to give direction to expand target audiences and create a differentiator from the competition. Present the media strategy to the client and optimize the marketing IMC along the way with the team. Create a strategic plan and execution that aligns with the client's objectives (B-Quik, Chang, Toyota, Skyworth, Daikin, Warrix, Airasia). Analyze a target and client's competition to give direction to expand target audiences and create a differentiator from the competition. Present the media strategy to the client and optimize the marketing IMC along the way with the team.
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IPG Mediabrands Thailand
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Thailand
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Advertising Services
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100 - 200 Employee
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Media Planner
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Jan 2022 - Apr 2023
Analyze competitors data to present clients. Select the right media for our customers' target market such as Online Media, Programmatic, Out of home, TV sponsorship, Radio. Make appropriate presentation to present clients. Analyze the target market to increase the number of impressions and reach. Plan the appropriate media (both offline and online) for clients in order to meet their needs. Contact with clients in order to meet the needs of the client's goal (foodpanda, Tyson, I.P. one., dmp). Show less
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360TRUCK
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Thailand
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Digital Marketing Specialist
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May 2021 - Dec 2021
Team Management Do an effective marketing plan by making a satisfying profit for the company in each quarter. Graphic Design Brief UX/UI Project Brief (Platform & Application) Create content for Facebook advertising. Writing content for SEO Identify and contact potential partners to raise awareness for organization. Create a requirement for program development. Create an organization development strategy. Team Management Do an effective marketing plan by making a satisfying profit for the company in each quarter. Graphic Design Brief UX/UI Project Brief (Platform & Application) Create content for Facebook advertising. Writing content for SEO Identify and contact potential partners to raise awareness for organization. Create a requirement for program development. Create an organization development strategy.
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Education
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Srinakharinwirot University
Bachelor's degree, Sustainable Hospitality and Tourism Management -
Nawaminthrachinuthit Satriwitthaya 2
Secondary School, Mathematic – English