Experience

adQuadrant

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Oct 2021 - Present

  Building a collaborative and open environment for our incredibly talented creative individuals at adQuadrant. Refining creative processes, working directly with our Creative Strategists for optimization, and uncovering and guiding fresh visual solutions based on data, platform-optimized design, and solid visual principles and aesthetics.Guided and supported a 'Reddit Initiative' for a specific client - and helped support and grow their brand subreddit from 20 subscribers to nearly 2k in less than a year. Using a mix of paid and grassroots engagement and continued support.Creatively collaborated and ideated creative campaigns for multi-million dollar companies and franchises. Guided and supported creative agencies and production houses for campaign materials from exploration to final executions - as well as future supported and optimized to get the most out of the campaign life cycles. Show less

• Creative Lead - Sr. Creative Strategist

  • Sep 2019 - Oct 2022

  Working directly with adQuadrants CMO, Project Managers, Director of Paid Media and.Establish and oversee the creative process, optimization strategies, and new visual solutions based on supplied data from running campaigns.Support and boost the trajectory of all client accounts. Discovering, planning and acting on opportunities collaboratively with the creative team. Provide visual service and support for in-house marketing efforts

• Senior Visual Designer

  • Sep 2018 - Sep 2019

  Guide and support creative development and execution of product marketing, video editing and visual effects, product brand, and consumer engagement of multiple clients products. Conceptualize and execute visual content that performs, while driving measurable returns on paid social (ROAS or other target metrics) and associated online media platforms, and provide the consumer an experience to both engage in and convert on through visual story telling.

• Visual Media Designer

  • Sep 2017 - Jan 2019

  Visual media designer and video editor for ad creative. Conceptualize and execute visual content that performs (video and static), providing measurable returns on social (ROAS or other target metrics) and associated online media platforms, and drive the consumer to experience and engage through visual story telling. In addition design internal promotional sales materials (online and print).



A.D.Dudes Review

• Co-Host | Founder

  • Jul 2015 - Mar 2018

  Create fresh and high-quality 'average Joe' reviews, including but not limited to technology products. Produce scripts, edit video, designed and maintained all brand assets, contact advertisers, and engage with companies. Create fresh and high-quality 'average Joe' reviews, including but not limited to technology products. Produce scripts, edit video, designed and maintained all brand assets, contact advertisers, and engage with companies.



Synosure Games, Inc

• Creative Designer

  • 2015 - 2018

  Tasked with planning, developing, and marketing all creatives. Building up the brand identity and extending the reach of current games in development. This includes creation of: - Promotional graphics (social and print) - Video gameplay trailers (edits and visual effects) - Providing visual direction/suggestions and 'beta-testing' for game in development Tasked with planning, developing, and marketing all creatives. Building up the brand identity and extending the reach of current games in development. This includes creation of: - Promotional graphics (social and print) - Video gameplay trailers (edits and visual effects) - Providing visual direction/suggestions and 'beta-testing' for game in development



Entrepreneur Media

• Software Development
• 700 & Above Employee

• Art Director

  • 2017 - 2017

  Coordinated, motivated, and inspired the Entrepreneur creative team, including graphic and web developers to reach visual goals. Allowed for creative freedom throughout the process, but ensured a high standard of visual execution was met across all campaigns. Connected with multiple departments to meet tight deadlines and exceed client visual expectations. Coordinated, motivated, and inspired the Entrepreneur creative team, including graphic and web developers to reach visual goals. Allowed for creative freedom throughout the process, but ensured a high standard of visual execution was met across all campaigns. Connected with multiple departments to meet tight deadlines and exceed client visual expectations.



All-Pro Science

• Wellness and Fitness Services

• Sr. Web & Visual Designer | Brand Marketing Manager

  • 2014 - 2017

  Designed, lead and managed marketing creative relative to All Pro Science - a sports supplements company. Including, but not limited to: social media marketing, print/digital ad creative, email marketing (design, a/b user-experience testing, list management), and website development and design. Expanded brand outreach and increasing sales. Designed, lead and managed marketing creative relative to All Pro Science - a sports supplements company. Including, but not limited to: social media marketing, print/digital ad creative, email marketing (design, a/b user-experience testing, list management), and website development and design. Expanded brand outreach and increasing sales.



Revana Digital Performance Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Web Visual Designer

  • 2011 - 2014

  Performance was the goal, and conversions were the mark of a successful campaign, this required being both creative and analytical. Daily project tasks included wire-framing, designing, and guiding development of landing pages, micro-sites, banners ads, and email campaigns. Continuously working closely with the Conversion Optimizations team, utilized heat-mapping and eye-tracking software to boost conversions and meet KPI goals. Performance was the goal, and conversions were the mark of a successful campaign, this required being both creative and analytical. Daily project tasks included wire-framing, designing, and guiding development of landing pages, micro-sites, banners ads, and email campaigns. Continuously working closely with the Conversion Optimizations team, utilized heat-mapping and eye-tracking software to boost conversions and meet KPI goals.



9meter

• Graphic Design
• 1 - 100 Employee

• Art Director and Visual Designer

  • 2010 - 2011

  Managed all aspects of design and marketing of the business. Worked with overseas development teams to execute websites for internal projects and clients using Agile development/design processes. Designed applications for both Android and iOS devices Managed all aspects of design and marketing of the business. Worked with overseas development teams to execute websites for internal projects and clients using Agile development/design processes. Designed applications for both Android and iOS devices



BlooSky Interactive

• Lead Web Designer

  • 2007 - 2010

  Designed and developed creative offers for associated advertiser and affiliate marketing clientele. Constructed full banner creatives and online marketing materials (html sites and tracking implementation) In addition, provided high-end event photography for all events associated to Bloosky's Culture. Designed and developed creative offers for associated advertiser and affiliate marketing clientele. Constructed full banner creatives and online marketing materials (html sites and tracking implementation) In addition, provided high-end event photography for all events associated to Bloosky's Culture.



Creative Crate

• Romania
• Graphic Design
• 1 - 100 Employee

• Web Designer

  • 2005 - 2007

  Production and Web designer. Clients: DR Horton, Shea Homes, Homeword, Disaster Resource.com, McKasson Klein & Holmes LLP Production and Web designer. Clients: DR Horton, Shea Homes, Homeword, Disaster Resource.com, McKasson Klein & Holmes LLP