Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Creative Director/Copywriter

  • May 2022 - Present

  Santa Monica, California, United States Dick's Sporting Goods. Major League Baseball. Marriot. NFL. Paramount+, Pizza Hut. T-Mobile. Trevor Project. L F G!!!!!!!



Team One

• United States
• Advertising Services
• 400 - 500 Employee

• Associate Creative Director/Copywriter

  • Jul 2018 - May 2022

  Associate Creative Director

• Creative Copywriter

  • Aug 2017 - Jul 2018

  Playa Vista Traditional. Social. Digital. Experiential. What other "al"s can I add? Nice to be back.

• Senior Social Media Community Manager

  • May 2013 - Aug 2017

  El Segundo Brand evangelist. Content creator. Metrics reporter. Strategist. Events host. Community conscience. Other than the client, Lexus, very little feels familiar. I'm wearing lots of new hats and learning lots of new things with this gig but at this stage in my career I wouldn't have it any other way.



Art Center College of Design

• Advertising Copywriting Instructor

  • 2005 - Jan 2017

  Pasadena, CA. An outlet from advertising that is still advertising. Focusing on copywriting and concept development, it's hard to explain the satisfaction that comes from teaching this advanced level course. And it's in my own backyard!



Toyota North America

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Freelance Interactive/Social Media Copywriter

  • Jun 2012 - Apr 2016

  Torrance, CA. Responsible for writing fun and engaging posts and crafting social media strategies to build awareness for TFS products and services on the Facebook, Twitter and Google+ pages of Toyota and Lexus Motor Corporation.



The Media Merchants

• Freelance Creative Director

  • Mar 2013 - Jan 2015

  Los Angeles, CA. Brought in to produce original content and guide the creation of unique, interactive visual environments. With every assignment here, what I think I’m capable of undergoes a shift. I don’t know if there’s a word to describe the nervous excitement that accompanies that shift but I’ve been feeling it with these cats since day one. And I'm diggin' that!



AMCI Global

• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Freelance Copywriter/Cool Experiential Car Stuff Creator

  • May 2010 - Jan 2014

  Los Angeles, CA. Constantly trying to maintain my "A" game in a room with a bunch of rock star, sheet metal freaks while generating everything from global launch initiatives to local car show drive activations.



HARMAN International

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Lead Marketing Copywriter/Creative Director

  • Feb 2012 - Feb 2013

  Northridge, CA. Happily straddled both the brand and creative services departments. On the brand side I managed writers and implemented processes to ensure consistent messaging across 5 in-house brands. On the creative side, I spearheaded the creation of email blasts, trade ads and brochures. I also wrote my first book, developed go to market strategies for new products and worked on everything from package designs to names for new devices.



Walton Isaacson

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • May 2009 - May 2011

  Los Angeles, CA. Along with my partner, Ed Han, we created the work that launched the CT 200h. To this day, it is still the largest new car launch in Lexus' history. The year before, we successfully re-introduced the Lexus GX. That campaign marked the first time ever that work outside of the AOR was used in the general market. I also lead the creative that landed the Jim Beam business and managed to do a lil something for AXE and Tequila Avion while I was here too.



Wheelhouse Creative

• Freelance Copywriter

  • 2011 - 2011

  New York, NY. Writing movie trailers is by far THE most difficult writing I have ever done. It's easy to think that every one starts with "in a world..." but there is so much more to it than that. I was beyond humbled but I can't wait for another shot at this kind of work.



True

• Creative Director

  • Nov 2006 - Nov 2008

  Los Angeles, CA. Managed teams and produced stellar work for Infiniti, lead new business pitches for Adidas, Susan G. Komen and New York pubic schools and crafted multi-cultural launch campaigns for both the Nissan Pathfinder and Altima.



Muse Communications

• Creative Director

  • Jan 2003 - Nov 2006

  Los Angeles, CA. During my second tour of duty at Muse, I was able to check the box on both luxury hospitality and banking by overseeing and writing ads for Mandalay Bay Resorts and Wells Fargo.



UWG

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Creative Director

  • Apr 2000 - Jan 2003

  New York, NY. Wrote the Pepsi spot featuring Ludacris that got Bill O'Reilly all yippee ki yay (story made the cover of Adweek!), sold Fords with a spot featuring an African-American mime and hawked hamburgers with humor for Burger King.



Muse

• Jr. Copywriter-ACD

  • Jan 1993 - Apr 2000

  Los Angeles, CA. Got thrown on an ad for Honda by my CD Jimmy Smith during my very first hour in advertising. (Thanks man!) After selling that, I went on to create print, radio, collateral and TV ads for Nike, Snapple, Universal Pictures and Miller Brewing Company. The very first product I named, "Steel Reserve", can still be found in finer corner liquor stores all over the hood.