Paid Media Strategist

• Apr 2021 - Present

Paid Search Analyst

• Oct 2020 - Apr 2021

• Built, launched, and optimized Shopping, Display, Search, and Retargeting campaigns across Google, Bing, and affiliated search partners for Ecommerce websites.• Managed very large product feeds, thousands of active keywords, bids, and strategies for multiple large accounts.• Set monthly budget, order, new customer, and ROAS goals to meet core business objectives.• Efficiently managed six figure monthly budgets across multiple accounts while meeting or exceeding digital and offline conversion goals.• Wrote, A/B tested, optimized, and re-tested ad copy, CTAs, and product titles for QS, CTRs, and CRs.• Provided digital analytics, developed new reporting tools, and audited landing page Bounce Rates and Conversion Paths in Google Analytics.• Lead paid search strategy in early March 2020 for social distancing products and solutions, beating many competitors to be first in market. Campaigns drove very high returns, brought in new customers, and ultimately our team was recognized for being crucial to the business in 2020.

Paid Search Specialist

• Nov 2018 - Apr 2021

Digital Marketing Specialist

• May 2018 - Nov 2018

• Leveraged latest digital marketing trends in SEM and SEO for optimizing Google Ads (formerly AdWords) campaign performance• Consulted new clients about their digital marketing strategy, tactics, budget, keywords, and business goals• Google Ads account problem solving and strategic, data-driven analysis• Presented Google Ads account findings for optimizing CTR, CPC, conversion rates, audience targeting, and maximizing ROI for new clients• Consulted prospective clients on their on-site and off-site SEO, including H1s, title tags, meta descriptions, keyword rankings, onsite content opportunities, and offsite link building campaigns

Associate Analyst

• Aug 2017 - Nov 2017

• Developed KPI dashboards & scorecards in Excel.• Analyzed large datasets; cleaned, organized, and processed data in Excel in order to find key KPIs and insights.• Collaborated with other analysts to create internal KPI benchmarks, credited for suggesting which metrics to analyze.• Provided project managers with Excel database support by incorporating new information (zip codes) into existing client site list. • Analyzed data and numbers in Excel, prepared files for R analysis, created reports in PowerPoint.• Created graphical tools to display complex data for use in PowerPoint presentations and memos.

Associate Training & Compliance Manager

• Aug 2017 - Nov 2017

• Onboarded 15 new employees, coordinated their training schedules across multiple departments, and created training materials.• Documented and tracked new & old employees’ training for auditing & compliance purposes.• Rolled out new confidentiality guidelines for department and updated noncompliant materials.

Business Development Intern

• Jun 2017 - Jul 2017

• Identify key prospects and decision makers through industry research• Develop prospect briefs to support new business pitches• Expand and update new business contact lists and databases• Develop strategic briefs, creative, and activation ideas for client's new product launch • Identify key prospects and decision makers through industry research• Develop prospect briefs to support new business pitches• Expand and update new business contact lists and databases• Develop strategic briefs, creative, and activation ideas for client's new product launch

Digital Marketing Intern

• Jun 2013 - Aug 2013

Digital Department: Data analytics and market research using statistical data analysis tools. Determined best 3rd party international ecommerce solutions for a client. Assisted digital developers in building a client’s online commerce website.Patient Recruitment: Built international celiac disease advocacy group list. Researched local, national, and international celiac organizations in order to build list and input data into list. Digital Department: Data analytics and market research using statistical data analysis tools. Determined best 3rd party international ecommerce solutions for a client. Assisted digital developers in building a client’s online commerce website.Patient Recruitment: Built international celiac disease advocacy group list. Researched local, national, and international celiac organizations in order to build list and input data into list.

Student Assistant for the Office of Finance and Planning

• Oct 2012 - May 2013

Transferred office's database from physical files to electronic storage. Academic and Economic research of other colleges. Filing and organizing. Creating expense reports. Assisting in the hiring of a new director of grounds for Occidental College. Answering phones, taking messages, and other desk duties. Transferred office's database from physical files to electronic storage. Academic and Economic research of other colleges. Filing and organizing. Creating expense reports. Assisting in the hiring of a new director of grounds for Occidental College. Answering phones, taking messages, and other desk duties.

Parson's Program Director

• Jun 2011 - Aug 2011

Director of an overnight beach camping program and the Parson’s Beach staff. Lead a staff ranging at any time from 2-6 people in canoeing, hiking, snorkeling, camping, and running a Boy Scouts of America (BSA) qualified safe waterfront. Assisted the dining hall in preparing, serving, and cleaning up during mealtime. BSA lifeguard. Director of an overnight beach camping program and the Parson’s Beach staff. Lead a staff ranging at any time from 2-6 people in canoeing, hiking, snorkeling, camping, and running a Boy Scouts of America (BSA) qualified safe waterfront. Assisted the dining hall in preparing, serving, and cleaning up during mealtime. BSA lifeguard.