Experience

Medi-Lynx Cardiac Monitoring, LLC

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• V.P. Sales, West Region

  • Jan 2019 - Present

  Greater Los Angeles Area



Siemens Healthineers

• Hospitals and Health Care
• 700 & Above Employee

• Vice President Sales, West Zone & V.P. Sales Syva

  • 2013 - 2018

  Tarrytown, N.Y. Led West Zone of four sales divisions in Central Laboratory diagnostic of Laboratory Capital Equipment, Automation Systems, and reagent testing sales in Medical Centers, Hospitals, Reference Laboratories, and Integrated Delivery Networks. • Delivered consistent top performance outpacing other Zones in the company. Responsible for over $320MM in sales that contributed to the largest and fastest growth area in the U.S. • Led Syva Drug Testing division in U.S. consisting of two sales… Show more Led West Zone of four sales divisions in Central Laboratory diagnostic of Laboratory Capital Equipment, Automation Systems, and reagent testing sales in Medical Centers, Hospitals, Reference Laboratories, and Integrated Delivery Networks. • Delivered consistent top performance outpacing other Zones in the company. Responsible for over $320MM in sales that contributed to the largest and fastest growth area in the U.S. • Led Syva Drug Testing division in U.S. consisting of two sales divisions and eighteen sales representatives focused on Drug testing markets across the U.S. Contributing additional $85MM in revenue outpacing other business segments with consistent growth in new market segments. • Designed compensation plans and quota targets for multiple sales positions in the U.S. resulting in aligning compensation to business objectives delivering results through focused attention on strategic initiatives. • Core team member for new chemistry and immunoassay instrument launch. The largest funded project within Siemens Healthcare delivering the next generation of testing for healthcare laboratories. Designed sales strategy, implementation plans, target market development, and launch plan across the entire U.S. market. Critical to IPO launch plans.

• Vice President Sales

  • 2007 - 2018

  California

• Area Sales Director

  • 2007 - 2013

  Tarrytown, N.Y. Managed West Zone of 5 Regional Managers and 46 Sales Representatives across multiple laboratory disciplines inclusive of Chemistry, Automation, Immunoassay, Informatics, Hematology, Coagulation, Microbiology, Molecular, and Blood Gas. • Planned and executed two sales force integrations with three different companies. Integrated the Sales force from Dade, Diagnostics Products Corp. and Bayer Healthcare into a cohesive, productive, energetic group focused on customer satisfaction and… Show more Managed West Zone of 5 Regional Managers and 46 Sales Representatives across multiple laboratory disciplines inclusive of Chemistry, Automation, Immunoassay, Informatics, Hematology, Coagulation, Microbiology, Molecular, and Blood Gas. • Planned and executed two sales force integrations with three different companies. Integrated the Sales force from Dade, Diagnostics Products Corp. and Bayer Healthcare into a cohesive, productive, energetic group focused on customer satisfaction and delivering results. This newly created company, Siemens Healthcare Diagnostics, achieved growth over previous year’s individual company revenue in spite of a reduction of the number of sale individuals. • Architect for a CRM based Territory Management Tool designed to deliver consistent metrics in sales performance. This drove accountability in all levels from Instrument Specialist to Regional Sales Managers by individual and team focus on performance. This not only helped the West Zone achieve outstanding performance but also aided the US on delivering results. • Project manager for core team focused on successful transition on new sales structure in 2013.



Bayer Diagnostics

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • 2001 - 2007

  Tarrytown, N.Y. Managed sales and technical team in Southern California to the most successful growth in the company. • Strategically implemented key customer programs seminars for new product launches in Hematology, Chemistry, and Immunoassay. 300% growth in revenue outpacing other regions as well as competitors. Always over 100% to goal. Top west region 2002, 2004, 2006. Presidents club 2006 top U.S. • Introduced new automated hepatitis and HIV testing into the market, which changed the way clinical… Show more Managed sales and technical team in Southern California to the most successful growth in the company. • Strategically implemented key customer programs seminars for new product launches in Hematology, Chemistry, and Immunoassay. 300% growth in revenue outpacing other regions as well as competitors. Always over 100% to goal. Top west region 2002, 2004, 2006. Presidents club 2006 top U.S. • Introduced new automated hepatitis and HIV testing into the market, which changed the way clinical laboratories performed in house procedures. Penetrated new market opportunities, which generated profitable market share growth for the company.

• Field Product Manager

  • 2001 - 2001

  Tarrytown, N.Y. Liaison between U.S. Marketing and Field Sales in the Western States. • Developed, produced and implemented West Area Sales plan across four regions, designed to drive consistency in sales processes and results. Attributed to growing business in strategic product lines for immunoassay and hematology throughout the Western US. • Contributed in designing US marketing plan for Hematology and Immunoassay. This fueled the double-digit growth that Bayer held in the diagnostic industry.

• ADVIA Brand Specialist

  • 1998 - 2001

  Tarrytown, N.Y. West Area Sales Specialist for Hematology and Immunoassay. • Trained sales specialist and account managers on newly introduced instruments on feature/benefits and sales strategy. Positioned Bayer to become one of the fastest growing diagnostic companies in the early 2000s. • Key lead on IDN opportunities closing some of the largest deals in North America