Experience

Deloitte Consulting

• Business Consulting and Services
• 700 & Above Employee

• USI Delivery Leader, Client Action Team

  • Jan 2022 - Present



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant, Research & Sensing, Deloitte Consulting LLP.

  • Aug 2016 - Present

• Consultant, Deloitte Consulting LLP

  • Oct 2014 - Aug 2016

• Media Analyst, Deloitte US Public Relations & Communications

  • Apr 2011 - Sep 2014

  >Media research and analysis of the US based media publications >Design/create media reports and dashboards prepared for national, FSS and industry leaders by gathering and analyzing secured media coverage>Development of collaterals (executive summaries, POVs, etc.)>Scanning publications for competitive intelligence on marketing/PR platforms>Design and drive research methodology to develop business cases based on leadership requests>Design communication material - developing content for emails, presentations, newsletters



Reliance Broadcast Network

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Creative Head - Content and Communication

  • May 2009 - Oct 2010

  >Mood mapping of the consumer and positioning the radio station to meet listenership targets >Content research and planning: Promos, Jingles, RJ image branding>Competition tracking and analysis>Copywriting and voice-overs for radio ads and jingles >Draft press releases and organize press conferences promoting radio programs>PR led event management- planning and execution of radio station events>Street Level Marketing- designing detailed on ground marketing plan for listenership building and brand visibility