Charnchai C. Wongthanakorn

Chief Executive Officer at King Power Click Co., Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok Metropolitan Area, TH

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Experience

    • Thailand
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Chief Executive Officer
      • Sep 2020 - Present

      • In charge of new business development and management of E-Commerce platform and application and physical stores called FIRSTER, O2O retail concept, a non-duty-free business of King Power Group. • Manage E-Commerce business performance with online marketing tools and techniques for King Power Duty Free. • Ensure financial integrity through review of profit and loss statements, cash flow, monthly budget, and performance report. • Introduce 14 new beauty exclusive brands first launch in Thailand to differentiate from the red ocean market. It’s considered very successful while contributes 40% to the business. • 5-Year business plan have already approved by Board of Directors. • Manage, motivate, and lead 360 staffs under 11 divisions both Tech and Non-Tech, to advance employee engagement develop a high performing managerial team. • Oversee all business operations and activities to ensure they are consistent with the overall strategy. Show less

  • Siam Piwat Company Limited
    • Bangkok City, Thailand
    • Senior Executive Vice President
      • Apr 2009 - Aug 2020

      • In charged of retail business development, management and operations of retail business, a pioneer of innovative prototypes and retail store concepts ex. Siam Discovery (30,000 sqm), Siam Takashimaya (36,000 sqm), Loft, A-Land and others. • As a Managing Director of the retail holding company which consists of 5 subsidiary companies including specialty stores, franchise stores, convenience stores, and hybrid retail store with 310 staff. • As a Co-Managing Director and Director of Siam Takashimaya Dept. Store, with 340 staff. Worked closely with top management to combine strategic leadership and tactical execution including product strategy, marketing direction, and business operations. • Developed and implemented plans specifying goals, strategy, implementation details, financial control, risk management, business continuity plan and other aspects of the end-to-end initiatives. • Improved the organization’s market position and achieved financial growth to define organizational strategic goals, build keys customer relationship. • Identified business opportunities, negotiated, and closed business deals and maintain the knowledge of current market conditions. • Assigned to strategic projects on initiatives as they arise across the organization. Prospected new partners by networking or other means of generating interests and planned persuasive approaches and pitches that would convince potential prospects to do business with the group. • Developed and executed company’s business strategies by setting the direction to grow the business while improving market share, customer satisfaction, and productivity while also implemented the group’s vision, mission, and long-term goals. Show less

    • France
    • Retail
    • 700 & Above Employee
    • Merchandise Director
      • Jul 2008 - Apr 2009

      • Responsible for overall fashion division’s performance in terms of EBIT of 30 stores and other relevant KPIs – Sales, Stock, Margin, and other income to achieve company’s budget on a monthly basis. • Successfully launched new 6 in-house fashion brands (Ladieswear, Menswear, Kids wear) to differentiate from the competitors and be in the better product positioning. • Worked closely with Regional Director, District Managers, Store Managers, and suppliers. • Responsible for overall fashion division’s performance in terms of EBIT of 30 stores and other relevant KPIs – Sales, Stock, Margin, and other income to achieve company’s budget on a monthly basis. • Successfully launched new 6 in-house fashion brands (Ladieswear, Menswear, Kids wear) to differentiate from the competitors and be in the better product positioning. • Worked closely with Regional Director, District Managers, Store Managers, and suppliers.

    • Managing Director
      • Nov 2006 - Jun 2008

      • Responsible for the overall company’s performance to design, develop and implement strategic plan for the company in the most cost effective and time efficient manner including day-to-day operations and leaded the company and developed corporate culture. • Responsible for the overall company’s performance to design, develop and implement strategic plan for the company in the most cost effective and time efficient manner including day-to-day operations and leaded the company and developed corporate culture.

    • Director Of Operations
      • Jun 2005 - Oct 2006

      • Actively opened 14 stores within two years to gain the market and to have strong brand presence in Bangkok. • Oversee the day-to-day activities of the retails business and ensure that the organization is managed and performing efficiently and effectively. • Actively opened 14 stores within two years to gain the market and to have strong brand presence in Bangkok. • Oversee the day-to-day activities of the retails business and ensure that the organization is managed and performing efficiently and effectively.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Commercial Director
      • May 1997 - May 2004

      • Responsible for 9 stores and 21 outlets in terms of business performance and productivity, product offering, customer satisfaction, store’s operations, and staff management. • Due to the severity of the business crisis in 1970 as well as its unexpected nature, the situation will place pressure on the business to make timely and effective decisions. Cost containment was the top financial action. • Strategized short-term future by initiated the small format concept in the department stores during the crisis in 1970 by discovering what the customers need that day and envision what is the business post-crisis. Show less

Education

  • University of Birmingham
    Master's degree, Int'l Banking & Finance
    1997 - 1999
  • Chulalongkorn University
    Mini MBA, Business Administration and Management, General
    2002 - 2003
  • Assumption University
    Bachelor's degree, Business Administration, Marketing & Management
    1988 - 1992

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