Charmayne Branch, MSM

Marketing and Communications Manager at National Association for Catering and Events (NACE)
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Contact Information
us****@****om
(386) 825-5501
Location
Upper Marlboro, Maryland, United States, US
Skills

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Shekinah Stevens, CAE

Charmayne and I worked together at the American Society of Addiction, where she was in the Membership and Marketing department and I was her manager. Charmayne was a fountain of information about customer service and coming up with ideas to recruit at conferences in order for us to meet our membership goals. Charmayne is a talented, hard-working and warm co-worker and a joy to collaborate with. I miss her! She would be an asset to any Marketing job.

Kelly Goble

I enjoyed working with Charmayne at Cellular Sales. She has always been eager to learn more about her role and the company. She is hard working and loyal. Charmayne is a greant young lady! I wish her the best in her education and career!

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Credentials

  • Content Marketing: Social Media
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Meta Certified Digital Marketing Associate
    Meta
    Feb, 2023
    - Nov, 2024

Experience

  • National Association for Catering and Events (NACE)
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Mar 2021 - Present

      As a Marketing and Communications Manager, I oversee NACE’s marketing, communications, external outreach efforts, and video content to include marketing plans, email campaigns, weekly newsletters, social media management, website management, Facebook and IG lives with wedding experts, and branding and graphics for conferences and other educational programs Accomplishments: •Revamped email campaigns which resulted in an increase in email open rates from 25% to 49% •Helped create and launch a new scholarship program to expand the Black CPCE community •Successfully created a social media plan which resulted in more followers and engagement on all social media platforms Show less

  • Freelance
    • Marketing Consultant
      • Jul 2017 - Present

      I collaborate with small business owners and provide my consulting services by creating marketing strategies to expand company sales and branding, managing social media platforms to achieve goals and implement strategic techniques to support project needs and devising marketing strategies to assist with the effective roll out for client's products and services. I collaborate with small business owners and provide my consulting services by creating marketing strategies to expand company sales and branding, managing social media platforms to achieve goals and implement strategic techniques to support project needs and devising marketing strategies to assist with the effective roll out for client's products and services.

  • The Home Depot
    • United States
    • Retail
    • 700 & Above Employee
    • Merchandising Execution Associate, Customer Service
      • Jul 2019 - Jan 2020

      As a Merchandising Execution Associate for Home Depot, I performed in-store merchandising service activities such as merchandising projects, planogram maintenance, overhead organization, and display/signage maintenance designed to enhance the customer experience. I executed merchandising strategies and ensured products were displayed correctly to drive sales Accomplishment: •Consistently completed work with quality and in a timely manner. As a Merchandising Execution Associate for Home Depot, I performed in-store merchandising service activities such as merchandising projects, planogram maintenance, overhead organization, and display/signage maintenance designed to enhance the customer experience. I executed merchandising strategies and ensured products were displayed correctly to drive sales Accomplishment: •Consistently completed work with quality and in a timely manner.

  • Summit Retail Solutions Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Brand Representative, Marketing Sales & Face to Face Marketing
      • Sep 2018 - Jan 2019

      As a Marketing Brand Representative, I represented popular name brands at Costco and BJ trade shows as I performed direct sales by using selling skills to sell to customers using rigorous customer service, persuasive selling techniques and building sales relationships. I set up marketing booths in stores in order to sell effectively. When learning a new product to sell, I received mentoring and training from top sellers in the company who taught me techniques to help me meet weekly sales goals with an ambitious demeanor in order to earn commission. Accomplishment: •Consistently beat weekly sales goals. Show less

  • Breck Inc.
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Specialist, Website Content, Social Media Engagement & Recruitment
      • Feb 2018 - Sep 2018

      As a Marketing Specialist for Breck Inc., most of my time was spent working for a government client. At my client site I recruited via LinkedIn Job slots to source top talent, promoted vacancies and recruitment information via LinkedIn and Twitter and created and managed content for Twitter and LinkedIn. When I wasn't working directly for my client, i'd create wireframes for webpages and recruit for internal positions directly for my consulting firm. I would track the success of the LinkedIn and Twitter content by creating social media campaigns that allowed me to analyze the results via social media analytics. Accomplishment: •Consistently created engaging content on LinkedIn and Twitter, which produced high engagement rates. Show less

  • Design-Build Institute of America
    • United States
    • Construction
    • 1 - 100 Employee
    • Education Program Coordinator, Customer Service & Email Marketing
      • Feb 2015 - Feb 2018

      As an Education Program Coordinator, I oversaw the distribution of logistical information for participants of training classes. Logistics were emailed via Constant Contact and included course location, course materials, and training schedule. Once participants completed training, I would then develop and issue course evaluations to determine participant satisfaction. The results from the course evaluations would be used to create mid-year and year-end evaluation reports and presentations for the CEO to determine course efficiency and optimize internal processes. I excelled by always displaying top notch customer service when communicating with participants, instructors and regional offices. My customer service was always praised, which gave my department recognition. Accomplishment: •Created mid-year and year-end evaluation reports and presentations for CEO to determine course efficiency and optimize internal processes. These reports helped my department implement improvements to our education program. •Introduced an email database (Constant Contact) to our department which helped us better communicate with our customers as well as track open rates Show less

  • American Society of Addiction Medicine - ASAM
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Associate, Customer Service & Multi-tasking
      • Aug 2012 - Feb 2015

      As a Marketing Associate at American Society of Addiction Medicine, most of my time was spent focusing on increasing our membership. I created and scheduled marketing messages to recruit new members and maintain existing members (either through an email service provider, Constant Contact database, or through other means of distribution), created a merchandise and promotional materials system for our conferences, and used HTML coding to update our company website with organization information, graphics, updates, etc. I excelled by taking the lead on the creation of a new merchandise and promotional system that allowed individuals at conferences to purchase items with our logo. Accomplishments: •The creation of a new merchandise and promotional system that generated revenue •Recruiting members at conferences, which allowed my team to meet our membership goals. Show less

  • Cellular Sales
    • United States
    • Wireless Services
    • 700 & Above Employee
    • Marketing Coordinator, HTML Coding & Website Content
      • Aug 2010 - Jul 2012

      As a Marketing Coordinator for Cellular Sales, my time was divided between Marketing duties as well as Advertising duties. I used Google Places to advertise company store addresses, managed and updated website with graphics, customer testimonials, banners, and price updates by using HTML coding, and developed and distributed marketing materials to include: post cards, flyers, newsletters, brochures, event invitations, and email messages. I also prepared and organized business to business data services plans for outside sales reps to perform top notch product service. I excelled by ensuring the company website was as top notch as those of its competitors. Accomplishments: •Promoted to the Marketing Coordinator after only two months of being employed •My willingness to always learn something new and take on new projects aided in the success of my department Show less

Education

  • University of Maryland Global Campus
    Master of Science in Management, 3.0
    2012 - 2015
  • University of Tennessee, Knoxville
    Bachelor of Arts (BA), Psychology
    2005 - 2010

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