Experience

Terminus Capital Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Vice President Marketing

  • Mar 2023 - Present

  Collaborate with technical and investment teams to evaluate potential acquisitions, assess market fit, and develop go-to-market strategies, resulting in a consistent track record of successful software product acquisitions. • Led cross-functional teams, analyzed markets, identified growth opportunities, and drove portfolio expansion with revenue growth • Implemented data-driven reports, refining strategies based on analytics, enhancing efficiency, and informing executive-level decisions



Pride Always

• Retail

• Founder and CEO

  • Jun 2022 - Present

  Austin, Texas, United States This is my passion project. Pride Always is the most inclusive queer community. Empowering ALL queers to be true to themselves, to love themselves and others unconditionally and to shine, with a little extra sparkle. We show up for the lgbtq community through inclusive pride apparel, community, giving back and events. Pride Always is more than just a business - it's a movement. It's a movement of people who believe in love, inclusion, and the power of community. It's a movement of people who… Show more This is my passion project. Pride Always is the most inclusive queer community. Empowering ALL queers to be true to themselves, to love themselves and others unconditionally and to shine, with a little extra sparkle. We show up for the lgbtq community through inclusive pride apparel, community, giving back and events. Pride Always is more than just a business - it's a movement. It's a movement of people who believe in love, inclusion, and the power of community. It's a movement of people who are tired of feeling excluded and discriminated against, and who want to create a world where everyone is accepted for who they are. Show less



Socure

• United States
• Software Development
• 300 - 400 Employee

• Director of Demand Generation

  • Oct 2021 - Mar 2023

  Remote Build demand generation program, budget, and playbook from ground up – Paid acquisition dominant, Social Ads, directory, and SEO • Delivered 182% pipeline against goal while overhauling and improving lead quality 400% • Create and implement Marketing wide demand generation model with projections and targets to hit • With external SDR team create and execute on Outbound, ABM, and inbound programs to drive meetings and opportunities • Manage Marketing ops team and facilitate model… Show more Build demand generation program, budget, and playbook from ground up – Paid acquisition dominant, Social Ads, directory, and SEO • Delivered 182% pipeline against goal while overhauling and improving lead quality 400% • Create and implement Marketing wide demand generation model with projections and targets to hit • With external SDR team create and execute on Outbound, ABM, and inbound programs to drive meetings and opportunities • Manage Marketing ops team and facilitate model development for pipeline Show less



Visage.Jobs

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Director of Demand Generation

  • 2021 - 2021

  Remote • Global Inbound and outbound marketing programs to drive and accelerate pipeline growth. • Create and execute and track integrated multi-channel demand gen strategy to include Paid ads, email marketing and content leads • Own demand objectives across the marketing funnel – Inquiry to SQL – track and optimize performance at each stage in the funnel, attribution to create a predictable demand generation engine and continually optimize to ensure CAC is in line with ROI goals. • Manage… Show more • Global Inbound and outbound marketing programs to drive and accelerate pipeline growth. • Create and execute and track integrated multi-channel demand gen strategy to include Paid ads, email marketing and content leads • Own demand objectives across the marketing funnel – Inquiry to SQL – track and optimize performance at each stage in the funnel, attribution to create a predictable demand generation engine and continually optimize to ensure CAC is in line with ROI goals. • Manage internal SDR teams, external vendors and external referral partners Show less



Easy Pay Direct

• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • 2020 - 2021

  Austin, Texas, United States • Build marketing program from the ground. Develop brand guidelines, messaging, targeted accounts (ABM), SEO, content strategy, paid advertising, events. CRM and marketing automation administration and Ops • Increased traffic 20%, 118% increased applicants with weekly growth. Hired, selected and trained external agencies and internal employees • Sales enablement resources, emails, scripts, call tracking scorecards, objection handling, pitch and sales battle cards, ClickFunnels •… Show more • Build marketing program from the ground. Develop brand guidelines, messaging, targeted accounts (ABM), SEO, content strategy, paid advertising, events. CRM and marketing automation administration and Ops • Increased traffic 20%, 118% increased applicants with weekly growth. Hired, selected and trained external agencies and internal employees • Sales enablement resources, emails, scripts, call tracking scorecards, objection handling, pitch and sales battle cards, ClickFunnels • Established department budget, hiring plans and KPI reporting structure to track ROI of marketing programs and iterate General Duties & Responsibilities: Ongoing relationship-building with entrepreneurs Create, Organize and manage a structured plan for all marketing activities Create and maintain marketing messages to make things easier for clients & referral partners Create and maintain marketing funnels (landing pages, email sequences, webinars, etc) Performance Tracking (Google Analytics, Attribution Modeling, KPI tracking and modeling, Marketing Automation statistics, etc) Strategize and execute paid acquisition, SEO, events Create and ensure adherence to brand and messaging guidelines Recruit and hire marketing team and external vendors Show less



Aurea Software

• United States
• Software Development
• 100 - 200 Employee

• Director, Demand Generation - Paid Acquisition

  • 2018 - 2021

  Remote • Develop and execute paid media first go to market demand generation strategy to move acquired SaaS brands to profitability in 180 days then grow q/q • Manage performance of all lead gen channels working with direct reports, internal teams and agencies • Held to MQL and SQL production goals at or better than target CPL and CAC 200% growth in SQLs with 50% reduction in CPL • Present growth and scale plans to CEO in preparation of board presentations • Improve marketing campaigns… Show more • Develop and execute paid media first go to market demand generation strategy to move acquired SaaS brands to profitability in 180 days then grow q/q • Manage performance of all lead gen channels working with direct reports, internal teams and agencies • Held to MQL and SQL production goals at or better than target CPL and CAC 200% growth in SQLs with 50% reduction in CPL • Present growth and scale plans to CEO in preparation of board presentations • Improve marketing campaigns and messaging through evaluation of SDR and ISR calls in Salesforce, Hotjar recordings and analytics • Designed internal data driven model and alert system allowing for predictive success of campaigns at economic costs • Write and iterate demand generation playbook creating standard quality bars and frameworks that scale. Set and manage quarterly budgets • Recruit, hire, train, supervise and mentor direct reports managing specific channels. Evaluate & select agencies Contract consultant through transition from December 2020 to February 2021 Previously Senior PPC Manager Demand Generation Show less



HealthLabs.com

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of PPC & Marketing Lead

  • Jan 2017 - Jun 2018

  Houston, Texas • Responsible for top line revenue growth and customer acquisition of Direct to consumer Telehealth Services • Managed digital strategy and lead content marketing team of 6 Manage campaigns on Google Adwords, Bing and paid social media retargeting campaigns on Facebook and Instagram • Hire and train marketing team • Launch email marketing and programmatic display marketing campaigns • Analyze market trends, competition, and internal data to produce actionable insights leading… Show more • Responsible for top line revenue growth and customer acquisition of Direct to consumer Telehealth Services • Managed digital strategy and lead content marketing team of 6 Manage campaigns on Google Adwords, Bing and paid social media retargeting campaigns on Facebook and Instagram • Hire and train marketing team • Launch email marketing and programmatic display marketing campaigns • Analyze market trends, competition, and internal data to produce actionable insights leading to new marketing campaigns • Consult and support affiliate program members in creating their digital strategy • Develop data visualization dashboards for internal use and decision making • Liaison between sales, customer support, design and development teams to ensure project completion and success • Report directly to CEO Show less



Wide Web Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Online Marketing Manager

  • Sep 2014 - Dec 2016

  Lafayette, Louisiana Area • Planned, executed, measured, and optimized digital marketing campaigns for clients in various industries • Coordinated cross-functionally with design and development departments to exceed business objectives and ROI - Clients rank 1st page and in first 3 organic results for competitive local and national keywords • Managed paid ad campaigns for 16 clients: Search, Display, Mobile, Shopping, Video and Retargeting Ads Top 20% of all agencies and top 10% of AdWords portfolio… Show more • Planned, executed, measured, and optimized digital marketing campaigns for clients in various industries • Coordinated cross-functionally with design and development departments to exceed business objectives and ROI - Clients rank 1st page and in first 3 organic results for competitive local and national keywords • Managed paid ad campaigns for 16 clients: Search, Display, Mobile, Shopping, Video and Retargeting Ads Top 20% of all agencies and top 10% of AdWords portfolio based on performance and growth • Improved user experience and increased conversion rates by analyzing Hotjar and Google Analytics data • Analyzed target market personas and strategized marketing content for their needs • Identified KPIs, planned and executed strategy to improve them • Knowledge leader and consultant for best practices, updates, and trends in online marketing • Held biweekly meetings to discuss goals, reflect on strategy, improve processes, and increase productivity • Summarize data and report information in an easy to understand manner with actionable business insights • Developed and implemented training and educational modules • Promoted from previous titles: Marketing Strategist, Internet Marketing Specialist Show less



Kappa Xi Chapter- Delta Sigma Pi

• Marketing Director

  • Dec 2013 - May 2014

  Lafayette, Louisiana Area • Initiated new marketing plan with overall objective of increasing awareness, prestige, and total membership • Social media content, email, press appearances and, web content • Planned marketing, communication, and logistics for events and recruitment • Increased membership from 35 to 100 members, average event attendance 4 times previous amounts; organization won two university awards Outstanding Academic/ Educational Program and Student organization of the year.



Riddle & Bloom

• United States
• Advertising Services
• 1 - 100 Employee

• Windows UCrew Representative Marketing Lead Generation Internship

  • Sep 2013 - May 2014

  • Created promotional campaign using digital marketing, posters, and tabling events • Developed social media content consistent with Microsoft’s desired positioning • Generated leads list to conduct 1460 individual product demonstrations • Increased Microsoft product purchase desire and brand perception



University of Louisiana at Lafayette

• United States
• Higher Education
• 200 - 300 Employee

• Student Assistant Marketing & Events

  • Aug 2012 - May 2014

  Career Services • Connected employers and qualified candidates • Satisfied needs of visiting employers and students in person, on phone, and online. • Designed content and distributed marketing material • Increased responsibility to include planning, creating, and implementing marketing and communication initiatives for events.



AmeriCorps

• Government Administration
• 700 & Above Employee

• Team Member

  • Aug 2010 - Jun 2012

  • Created event marketing campaign generating more than 200 attendees 2x objective • Planned service events including logistics and post research while using 25% of budget



Casey's Hallmark

• United States
• Retail

• Retail Sales Associate

  • Jan 2010 - May 2010

  Sacramento, California • Identified customer needs to recommend solutions leading to increased revenue • Upheld 80% sales close, exceptional up sale rate, and exceeded loyalty program registration quota 15%