Senior Business Development Manager

• Oct 2021 - Present

Business Development Manager

• Apr 2019 - Oct 2021

- Generates new leads from assigned industries by outreaching, networking, and client servicing.- Develops strong partnerships and convert these to company gross profit bounded by monthly KPIs and sales targets.- Establishes initiatives in lead management and proposal building for campaign pitches.- Conceptualizes marketing campaigns and branding strategies.- Handles local and regional campaigns and spearheads project management.

Senior Marketing Officer

• Jun 2018 - Apr 2019

(Eastwood City and The Village Square Alabang)- Conceptualized marketing campaigns and branding strategies.- Spearheaded on-ground activations such as mall events, bazaars, and pop-up kiosks.- Built and grew community partnerships and corporate sponsorships.- Handled Facebook and Instagram accounts and developed social media strategy to increase the following count and overall stats. (Eastwood City and The Village Square Alabang)- Conceptualized marketing campaigns and branding strategies.- Spearheaded on-ground activations such as mall events, bazaars, and pop-up kiosks.- Built and grew community partnerships and corporate sponsorships.- Handled Facebook and Instagram accounts and developed social media strategy to increase the following count and overall stats.

Senior Digital Sales and Media Coordinator

• Nov 2015 - Apr 2018

- Initiated competitive monitoring that resulted in a higher lead generation of the Accounts Team.- Ensured timely billings and collection of accounts by closely working with Finance Team.- Assisted the Sponsored Content Writer in developing native and sponsored/ branded contents.- Assisted the Ads Operations Manager in tracking implemented display ads using Google Analytics. - Initiated competitive monitoring that resulted in a higher lead generation of the Accounts Team.- Ensured timely billings and collection of accounts by closely working with Finance Team.- Assisted the Sponsored Content Writer in developing native and sponsored/ branded contents.- Assisted the Ads Operations Manager in tracking implemented display ads using Google Analytics.

Account Executive

• Sep 2014 - Oct 2015

- Handled local creative campaigns. Day-to-day project management includes including DTI and ASC application, copywriting, product photoshoot, and market research.- Monitored billings and collections for all campaigns by closely working with the Finance Team. - Handled local creative campaigns. Day-to-day project management includes including DTI and ASC application, copywriting, product photoshoot, and market research.- Monitored billings and collections for all campaigns by closely working with the Finance Team.

Production Editor

• Jun 2013 - Sep 2014

- Closely worked with authors and editors concerning material production and approvals.- Day-to-day monitoring of Editorial Assistants and supervised their daily workloads and deliverables. - Closely worked with authors and editors concerning material production and approvals.- Day-to-day monitoring of Editorial Assistants and supervised their daily workloads and deliverables.