Experience

Kreate Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Sep 2021 - Present



The Emerald Peacock

• Australia
• Hospitality

• Sales, Events and Marketing Manager

  • Jul 2016 - Jun 2021

  Develops, produces, and manages online marketing campaigns across all brand social media accounts, implementing annual promotional plans and event calendars in support of revenue generation and retention initiatives. Managed budgets of $40K+ for events with 450 attendees, overseeing public outreach tactics and logistical requirements. ▪️Identified, initiated, and fostered brand partnerships and collaborations with the Melbourne Food & Wine Festival, Comedy Festival, Australian Millinery Association, and beverage vendors to drive public interest. ▪️Increased CTR to a consistent 30% and managed a growing database of 20,000+ clients for both venues. ▪️Championed new website build, reducing phone reservations by 40% while increasing online and automated social media bookings 50% through paid marketing and branding. ▪️Collaborated with cross-functional teams to deliver on all event specifications, including catering, sound and light, decorations, and staffing. Show less



The Bay Hotel

• Hospitality
• 1 - 100 Employee

• Events, Promotions and Marketing Manager

  • Jan 2011 - Jul 2015

  Supported events development and execution by booking and managing talent, including national, international, and local DJs, bands, musicians, and other high-profile entertainers. Managed entertainment budgets and oversaw timelines to maintain alignment with events calendars and long-term promotional strategies. ▪️Wrote, reviewed, and produced editorials for local press and secured coverage on a monthly basis to increase consumer awareness, engagement, and retention. ▪️Performed market research and analysis to identify trends within target consumer groups, leveraging paid and organic tactics to grow social media following.by 30% ▪️Developed all back-end website content and conducted customer database management and analysis. Show less



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Producer

  • Feb 2010 - Jun 2010

  Facilitated radio show production for an estimated 20K+ listeners daily, assisting with all logistical and creative aspects.▪️Collaborated with DJs and leadership on show planning and preparation, including selecting audio for topical content and making editorial judgements.▪️Organised celebrity guests for the breakfast show, coordinating with representation to fulfil individual needs.▪️Assisted with regional station promotions, including the Love London Awards and Love Live Music, driving engagement rates.▪️Compiled and edited audio material using digital editing software such as Cool Edit and Burli. Show less

• On Air Travel Presenter, Breakfast show reporter & Promotions Manager

  • Apr 2007 - Mar 2010

  Directed a team of 20+ promotional staff to ensure seamless and timely execution of all client and statin activations on air and in the field. Cultivated and implemented comprehensive marketing strategies to generate brand awareness. ▪️Led promotional activities for large-scale events and charity work, including Race for Life, Pop in the Park, and Christmas Light Switch, to increase public awareness. ▪️Continuously generated and executed PR, marketing, and advertising strategies for all four stations, including listener competitions, prize sourcing, and social media management to drive consumer engagement 30%▪️Collaborated with the sales and programming teams to develop creative ideas for client sponsorship campaigns for the breakfast and drive time shows, facilitating pitches and presentations to garner organisational support. Show less