Experience

Club Atelier
• Netherlands
• Real Estate
• 1 - 100 Employee
• Founder Club Atelier

  • Jan 2014 - Present


BEGIN-Amsterdam

• Business Owner | Founder

  • Jun 2014 - Present

  People management, creative marketing and business consultancy. BEGIN focuses on human capital/human resources and develops team training/coaching and cultural transformation programs. Besides that BEGIN helps companies with their business-, sponsorship and marketing development. (www.begin-amsterdam.com). People management, creative marketing and business consultancy. BEGIN focuses on human capital/human resources and develops team training/coaching and cultural transformation programs. Besides that BEGIN helps companies with their business-, sponsorship and marketing development. (www.begin-amsterdam.com).



EGG helmets

• Co-Founder | CMO

  • 2010 - Dec 2018

  EGG Innovative and customizable helmet that can be used for snow, street and water sports. Distributed in 10 international niche markets (www.egghelmets.com). EGG Innovative and customizable helmet that can be used for snow, street and water sports. Distributed in 10 international niche markets (www.egghelmets.com).



Trefecta

• Netherlands
• Armed Forces

• Marketing Director (a.i., through BEGIN)

  • Jan 2013 - Dec 2016

  High end E-bike brand. Development of brand foundation, identity, marketing strategy and web development (www.trefecta-mobiity.com). High end E-bike brand. Development of brand foundation, identity, marketing strategy and web development (www.trefecta-mobiity.com).



Conspiracy Concepts

• Founding Partner

  • 2007 - May 2014

  Brand activation and collaborative agency developing strategic communication and design (www.conspiracyconcepts.com). Featured: Volvo Ocean Race campaign roll out for Brunel, introduction of MySpace in the Netherlands, campaign management for Nationale Nederlanden, Kempen&Co brand positioning, Lidl supermarkets brand positioning. The agency delivers marketing and communication campaigns, mixing core competencies with an independent community of designers and producers; with this it comes to new insights that in turn lead to sustainable marketing and communication with active results. Our collective competencies work with clients on integrated consultancy campaigns, branded events and project activation, digital, interactive and print strategies, as well as commercial partnerships and sponsorships. Show less



Edge Amsterdam

• Netherlands
• Advertising Services

• Founding Partner

  • 2008 - 2014

  Independent elite sourcing creative network that connects brands, creative and media agencies and governments with the creative community to develop fresh, new insights and creative output. This serves as inspiration to further development and activation. Edge provides companies with new insights into branding, design and product, providing innovative ideas and vision. Via events, workshops, single online assignments and portfolio building with young creatives, while building briefs, pitches and creative ideas in co-operation with brands. Other services include online recruitment, online publishing, magazines, events, creative sessions and award shows. Show less



ON (Heineken International, Sony)

• Client Services Director

  • Jun 2005 - Jan 2007

  Out of Home club and bar tv network that narrowcasted tailor made club and bar tv content towards high end outlets within the Heineken portfolio. ON was sold to Dutch telecommunications firm KPN. Out of Home club and bar tv network that narrowcasted tailor made club and bar tv content towards high end outlets within the Heineken portfolio. ON was sold to Dutch telecommunications firm KPN.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Various positions

  • 2000 - 2007

  Sponsorship agency Trefpunt Sports & Leisure Marketing and Young and Rubicam Brands. Creative, strategy and account management of Sponsorships, Partnerships, Production and Brand Activation for clients like: Heineken, Danone and Perfetti van Melle (Mentos), Dutch Olympic Committee (NOC*NSF). Sponsorship agency Trefpunt Sports & Leisure Marketing and Young and Rubicam Brands. Creative, strategy and account management of Sponsorships, Partnerships, Production and Brand Activation for clients like: Heineken, Danone and Perfetti van Melle (Mentos), Dutch Olympic Committee (NOC*NSF).