Charly Gonzalez Fernandez
Head of Sales at COR- Claim this Profile
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Bio
Credentials
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Financial Selling: Executive Conversations
IBMSep, 2020- Nov, 2024 -
Global Sales School
IBMMar, 2020- Nov, 2024 -
Government Industry Foundations
IBMJan, 2020- Nov, 2024 -
Government Industry Foundations
IBMJan, 2020- Nov, 2024 -
Introducción a la Industria Petrolera
ITBADec, 2019- Nov, 2024 -
Chemicals & Petroleum Industry Foundations
IBMOct, 2019- Nov, 2024 -
Technical Foundation for Sellers
IBMOct, 2019- Nov, 2024
Experience
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COR
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United States
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Software Development
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1 - 100 Employee
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Head of Sales
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Aug 2022 - Present
Lead the sales department which consisted of a team of ISR’s and AE’s focused on driving revenue.Define and communicate company KPIs and objectives to the executive team, analyze consumer and market behavior patterns, define data-driven action strategies to consistently optimize business performance.Identify new business opportunities in the market, build long-term relationships of trust with our clients and work collaboratively across teams including Development, Product, and Marketing.Developed an Account Manager role to attend the SMB and MM segment, which resulted in an increment of NRR consistently for the last three months. Show less
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Head Of Marketing
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Jan 2022 - Jul 2022
Led a 21 person team, that drove measurable pipeline impact and cross-sell opportunities into existing accounts. Established KPIs and track the performance of the team’s efforts to improve and consolidate channels for acquiring customers, including email marketing campaigns, paid advertising, and email outreach.Built and communicated a comprehensive growth marketing plan which included reports and dashboards to provide visibility in marketing campaign results, measure campaign effectiveness and track conversions.Pipeline grew 290% in a six month period and SMB segment focused efforts resulted in a growth of 120% in open opportunities.Developed an Operations team to optimize the sales cycle which resulted in more qualified leads. Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Software Client Leader APU
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Jul 2021 - Jan 2022
Develop and maintain relationships with the highest levels of customer management across executive, line of business, IT, and procurement.Articulate IBM Software strategy and solutions as a means to deliver business value in support of the client’s strategy and directionMaintain and orchestrate detailed account-specific plans and strategies, and ensure accuracy in forecasting and opportunity management
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Government Relations Manager (Argentina, Uruguay and Paraguay)
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Nov 2020 - Jun 2021
Led the advocacy and thought leadership for a favorable public policy environment in all levels of governments in the region.Laid an active and constructive role in shaping sector related policy efforts to effectively contribute to the growth of the local ITC market.Active role in connecting the business with real and meaningful transactional opportunities with government’s areas and public companiesEstablished rapport with industry associations and trade organizations to ensure representation of IBM’s interests. Show less
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Senior Client Executive
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Jul 2019 - Oct 2020
Responsible for the total client relationship with top tier IBM clients in the public sector, strategyzed through alliance partners, business partners, distributors and end-users of IBM technology.
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vacavaliente l Productos 100% cuero reciclado
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Argentina
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Design Services
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1 - 100 Employee
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Commercial and Communications Director & Co-Founder
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Mar 2013 - Dec 2018
• Led the restructuring of the International and Argentin’s retail and B2B sales teams. Developed three teams of 15 salespersons through strategies aimed at growing sales across different markets and regions. • Generated sales growth 100% YOY every year since the consolidation of the area. • Led a bundle of Key accounts international and domestic, such as MoMa Ny, La Rinascente, Crate and Barrel, Globus, Nordstrom, Conrans, among others. • Execute media relations strategies and tactics related to the business and reputation. • Developed strategies and strengthened relations with partners across the public sector and private key corporations which seek to increase visibility and support the overall goals of the business and public affairs segment • Influenced and cultivated key contacts across the public sector which led to successful financial deals and pioneered programs such as “Exporta Simple”. Show less
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American Express
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United States
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Financial Services
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700 & Above Employee
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Acquisition Account Executive – Top tier
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Jan 2011 - Mar 2013
• Dealt with the affiliation ring of the most important prospects across different industries in order to increase new charge volume for the business. • Drove sales of AMEX merchant services through the development of influencer relationships with client C-level executives and other key decision makers. • Managed strategic relationships with Global Accounts teams, Marketing, and other internal stakeholders to develop strategies, promotions, and campaigns. • Affiliation of B2B deals alongside Corporate Area. Led alongside Corporate the implementation of the “hotel industry coverage program”, to increase acceptance. • Led the affiliation of Key Accounts across various industries (Restaurants, online, country clubs, Hotels, among others), increasing coverage in the top tier segment. Show less
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Farmacity S.A.
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Argentina
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Retail
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700 & Above Employee
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Corporate Relations Manager
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Jan 2008 - Dec 2010
• Coordination and implementation of the Corporate Social Responsibility program. Succesfully led the fund-raising campaigns with UNICEF, Fundaleu and Fundación Pupi Zanetti.• Led the team that developed “manos a la obra” project, which established the first social program, which gave participation to employees so as to help different local NPO’s.• Helped prepare company spokespeople for public speaking engagements, media interviews, and company meetings• Contacts with different spheres of Government in the City of Buenos Aires and in the cities where Farmacity is located and with NPOs, with the aim to raise awareness among the different public spheres of the company´s business.• Press relations management. Design and deployment of mass media strategic plan, and managed local PR initiatives.• Assist the Human Resources Department with Internal communications within the Company. • Organization of several events and the Farmacity’s Annual Golf Tournament, with the participation of Mr. Eduardo Romero, international golf champion (more than 200 players) Years: 2007, 2008, 2009 and 2010. Show less
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Corporate Relations Analyst
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Apr 2003 - Dec 2007
• Support in the management of day-to-day media inquiries, press releases and materials development• Organization and articulation of social and cultural events so as to strengthen relationships with external customers and suppliers.• Preparation and implementation of the customer service program and the Claims Department.• Managed external public affairs agencies and consultants. Assessment of institutional sponsorships.
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Education
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2008 - 2010
Universidad Austral, Buenos Aires
Masters in Communication Management, Business/Corporate Communications -
2010 - 2010
Universidad Torcuato Di Tella
Graduate program in Economics for non economists, Economics -
1999 - 2006
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Law, Law
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