Experience

Wicked Uncle

• United Kingdom
• Online and Mail Order Retail
• 1 - 100 Employee

• Senior Marketing Manager

  • Nov 2022 - Present

  Fun and unusual gifts for children. All tested by the team - we build the robot kits, paint the fairies and even play the games! Optional gift wrap and handwritten cards. www.wickeduncle.co.uk Fun and unusual gifts for children. All tested by the team - we build the robot kits, paint the fairies and even play the games! Optional gift wrap and handwritten cards. www.wickeduncle.co.uk



PODcast

• United States
• Entertainment
• 1 - 100 Employee

• Founder/Editor In Chief

  • Dec 2012 - Present

  Founder & Editor in Chief of multi-award nominated lifestyle blog PODcast and family travel blog POD Travels. Blog Awards Finalist in 2014, 2016, 2017, 2018 and 2019. Founder & Editor in Chief of multi-award nominated lifestyle blog PODcast and family travel blog POD Travels. Blog Awards Finalist in 2014, 2016, 2017, 2018 and 2019.



David Shepherd Wildlife Foundation (DSWF)

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing & PR Manager

  • Mar 2021 - Aug 2022

  Broad remit across marketing, PR and web working with internal and external teams with a focus on art, conservation and education. Campaigns included Wildlife Artist of the Year, in association with BBC Wildlife, the Global Canvas children's art competition and the Wildlife Ball at The Dorchester. Founded in 1984, the David Shepherd Wildlife Foundation takes a holistic approach to conservation to fight wildlife crime, protect endangered species and engage local communities. Broad remit across marketing, PR and web working with internal and external teams with a focus on art, conservation and education. Campaigns included Wildlife Artist of the Year, in association with BBC Wildlife, the Global Canvas children's art competition and the Wildlife Ball at The Dorchester. Founded in 1984, the David Shepherd Wildlife Foundation takes a holistic approach to conservation to fight wildlife crime, protect endangered species and engage local communities.



Zoggs

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• PR and Social Media Manager (Head of PR & Social Media)

  • Oct 2017 - Jun 2020

  Led strategy, planning and activation for campaigns, product launches, promotional activities and occasion-based marketing initiatives. Remit included raising brand awareness and driving traffic across consumer and trade PR, paid advertising (re-targeting existing audiences, prospecting lookalike audiences and consumer-focused audiences), organic social across all core channels, blog content, event management, influencer and blogger outreach, licensee management and budget management. Worked alongside all internal teams from retail, leisure and vendor to global marketing, sales and customer services. Campaigns and launches included kids goggle ranges (0-6 years), junior goggle ranges (6-14 years), adult goggle ranges (indoor, outdoor, triathlon, prescription), seasonal swimwear ranges (kids, juniors, men and women) including sustainable swimwear, learn to swim products (stage based, swimming aids, games) and swimming equipment (training aids, accessories). Founded in 1992, Zoggs is a global swimming brand with products sold in 50 countries, online, across retail and in leisure centres. Show less



Paloma

• Mexico
• Executive Offices
• 1 - 100 Employee

• Co-Founder / Director

  • Dec 2012 - Nov 2017

  Recognised a need to provide experienced marketing support to brands and marketing communications agencies as an extension to their in-house teams. Paloma specialised in developing and implementing marketing and new business strategies. Projects spanned from brand positioning to digital and event marketing. Clients included digital experience agency Rufus Leonard (Head of New Business & Marketing Director mat leave cover for 12 months), Ambition London, Jet2 Holidays and GoFest a family festival of Sport, Dance, Health & Fitness which included work with Sport England, Argos and Surrey Sports Park. Show less



STEAK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Marketing Director (Dentsu Aegis)

  • 2011 - 2012

  Board Director responsible for developing and implementing marketing plans across Europe, the Americas and Asia Pacific. Included competitor analysis, positioning and messaging through to brand guidelines (values, tone of voice, colours, fonts, logo usage, discipline icons and cheat sheets), territory-specific websites and all on and offline collateral requirements. As the brand guardian, included managing digital and print for STEAK and sister agency Minute Steak brands across all regions. Board Director responsible for developing and implementing marketing plans across Europe, the Americas and Asia Pacific. Included competitor analysis, positioning and messaging through to brand guidelines (values, tone of voice, colours, fonts, logo usage, discipline icons and cheat sheets), territory-specific websites and all on and offline collateral requirements. As the brand guardian, included managing digital and print for STEAK and sister agency Minute Steak brands across all regions.



Haygarth

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of New Business & Marketing

  • 2003 - 2011

  Accountable for developing opportunities through strategic and tactical new business and integrated marketing initiatives working closely with divisional heads across experiential and promotional marketing, public relations, digital, DM and design. Development of all agency marketing needs including presentations, case studies, campaign boards, website, newsletters, award entries, league tables and agency listings. Instrumental in raising agency profile leading to wins with Disney, Heinz and Procter & Gamble. Also set up a central resource for agency staff involved with pitches and RFI’s which allowed for a more efficient and effective processes. Show less



HighCo Group

• France
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager - Syracuse

  • 2002 - 2003

  Part of HighCo Group, Syracuse was the owner of FMCG booklet SHOPMATE which was door dropped to 4 million households. Responsible for selling SHOPMATE into FMCG brands to populate a booklet of money-off vouchers for redemption at UK grocery multiples and other leading retail outlets. Successfully signed up brands including Arla, Birds Eye, Danone, Kellogg’s, Nescafe and McVities. Part of HighCo Group, Syracuse was the owner of FMCG booklet SHOPMATE which was door dropped to 4 million households. Responsible for selling SHOPMATE into FMCG brands to populate a booklet of money-off vouchers for redemption at UK grocery multiples and other leading retail outlets. Successfully signed up brands including Arla, Birds Eye, Danone, Kellogg’s, Nescafe and McVities.



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Consultant - Sales and Marketing

  • 2000 - 2001

  Headhunted to join as a Consultant to recruit senior level sales and marketing professionals. Developed retail, FMCG and marketing agency sectors from scratch winning business with the likes of Birds Eye, Nestle, Mars Confectionery and Sainsburys. Headhunted to join as a Consultant to recruit senior level sales and marketing professionals. Developed retail, FMCG and marketing agency sectors from scratch winning business with the likes of Birds Eye, Nestle, Mars Confectionery and Sainsburys.



Z-CARD® Europe

• Belgium
• Advertising Services
• 1 - 100 Employee

• Senior Business Development Manager

  • 1997 - 2000

  Ambient media agency. Responsible for the sale of Pocketmedia™ solutions, creating opportunities for brands to use the Z-CARD® formats for events, promotional marketing campaigns, direct mail, magazine inserts, tip-ons and point of sale. Hit target of £600,000 of business per year and £800,000 in 2000. Delivered first 1 million Z CARD® campaign for Brands Hatch, followed by 1.5 million Z-CARD®s for Channel 4. Ambient media agency. Responsible for the sale of Pocketmedia™ solutions, creating opportunities for brands to use the Z-CARD® formats for events, promotional marketing campaigns, direct mail, magazine inserts, tip-ons and point of sale. Hit target of £600,000 of business per year and £800,000 in 2000. Delivered first 1 million Z CARD® campaign for Brands Hatch, followed by 1.5 million Z-CARD®s for Channel 4.



Unique Ads Pty (Australia)

• Operations Manager

  • 1995 - 1997

  Field marketing and sales promotion company offering incentives, within entertainment and leisure, directly to consumers. Responsibilities included generating business for Unique’s clients, training, managing an office of c.35 staff including 7 direct reports at its largest. Promoted to run the Sydney office day-to-day followed by the Perth office. Sponsored by the company to remain in Australia. Field marketing and sales promotion company offering incentives, within entertainment and leisure, directly to consumers. Responsibilities included generating business for Unique’s clients, training, managing an office of c.35 staff including 7 direct reports at its largest. Promoted to run the Sydney office day-to-day followed by the Perth office. Sponsored by the company to remain in Australia.



News International

• United Kingdom
• Book and Periodical Publishing

• Field Sales Manager

  • 1993 - 1995

  Face-to-face contact for The Sunday Times and The Times automotive clients. Consistently generated advertising revenue for both titles with clients including Aston Martin, BMW, Ferrari, Jaguar, Lamborghini, Land Rover, Lotus, Mercedes-Benz and Rolls Royce. Researched Times Newspapers publications and their competitors (ABC, TGI, NRS), presented to senior level marketers at automotive manufacturers, principles in dealerships and agencies (advertising and media) working with luxury automotive clients, developed business with existing clients. Also conducted tours of the Wapping site to show clients the process of how a newspaper was made. Show less



Virgin

• Russian Federation
• Telecommunications
• 1 - 100 Employee

• Sales & Marketing Executive

  • 1991 - 1993

  Responsible for the sales and marketing of Richard Branson’s UK hotels with La Residencia in Deia, Mallorca a primary focus. Arranged all flights and accommodation for latter leasing with hotel and airlines. Remit also included brochure design and promotional literature support, devising promotions and contra deals including airline partnerships plus collateral requests and media enquiries for all venues. Provided booking and press enquiry cover for Necker Island (Richard Branson’s private island) when required. An exclusive collection of 4 star hotels owned by Richard Branson including the Rhinefield House Hotel, Crathorne Hall Hotel, Norton House Hotel & Spa and La Residencia in Mallorca - one of the leading hotels in Europe. Show less