Experience

Active Workplace Solutions

• United Kingdom
• Facilities Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Present

  Leading on the development and delivery of AWS marketing strategy. Leading on the development and delivery of AWS marketing strategy.



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Freelance

  • Dec 2021 - Mar 2022



LING DESIGN

• United Kingdom
• Book Publishing
• 1 - 100 Employee

• Marketing Manager - Group

  • May 2021 - Dec 2021

  • Responsible for the development and management of annual marketing strategy and budget. • Overseeing the product development process from initial planning through to launch. • Management of all company websites and social media platforms. • Securing a steady stream of trade press coverage. • Creating an annual advertising schedule, briefing targeted adverts to creative. • Responsible for the development and management of annual marketing strategy and budget. • Overseeing the product development process from initial planning through to launch. • Management of all company websites and social media platforms. • Securing a steady stream of trade press coverage. • Creating an annual advertising schedule, briefing targeted adverts to creative.



BAXI

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Commercial Market Manager - Marketing

  • Apr 2016 - May 2021

  • Developing and implementing brand, training, acquisition and nurture marketing strategies. • Ensuring optimum ROI and timely delivery of projects. • Liaising and management of external agencies (PR, Digital, Media and Creative) to ensure delivery of business objectives on time and on budget. • Engaging, collaborating and strengthening of key stakeholder relationships with both internal and external contacts. • Analysing and reacting to competitive insights and external market forces. • Responsible for developing and executing integrated marketing campaigns in line with group strategies and brand guidelines. Show less



English Heritage

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager

  • May 2007 - May 2015

  • Creating and delivery of the education and archive marketing strategy in line with corporate objectives. • Leading and supporting 8 direct regional Education Marketing Managers. • Responsible for all online and offline marketing and promotion of English Heritage Education and its Archives. • Analysing and reacting to competitive insights and new trends. • Responsible for developing and delivering direct marketing campaigns, both online and offline, ensuring KPIs and objectives are met as well as monitoring ROI. • Responsible for the design, production and publication of all advertising material. • Liaising and managing internal stakeholders to ensure consensus is achieved. • Ensuring all projects are completed on time, on budget and meet the defined objectives. Show less



Abacus Group Plc

• Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing Manager (freelancer)

  • Jan 2007 - Dec 2007



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• • Jan 2002 - Aug 2004

  • Responsible for the planning, development and execution of the UK LEGO magazine. • Managing content and creative material. • Planning of magazine circulation forecasts, issue print orders and bindery work orders to ensure accurate and timely magazine delivery.• Responsible for the recruitment of new members to the LEGO club. Setting of realistic recruitment target, as well as planning of recruitment channels.• Developing and maintaining a user manual for part of the E-mac system as a toolkit to segment, extract and target club members.• Establishing and building new business relationship opportunities as well as developing activities for key stakeholders. • Setting annual UK LEGO club membership objectives as part of the global club membership planning strategies.• Responsible for the management of the annual UK club budget making sure budget targets are met by year end.• Improving club events for members ensuring the expansion of club events and the success of these. Show less

• • Jan 2000 - Dec 2001

  • Responsible for the daily running of a team of 11 advisors providing consumer care and focus on UK, Denmark, Sweden, Norway and Finland.

• • Oct 1999 - Jan 2000