Charlotte McArdle
Content Marketing Specialist at Castofly Technologies- Claim this Profile
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Bio
Ben Lokhorst
I had the pleasure of working with Charlotte for three years during her tenure in private equity. She came into the role from an accounting firm having had minimal exposure to the industry, but eagerly and easily overcame the steep learning curve that accompanies it. Her ability to learn quickly and execute a myriad of time-sensitive deliverables in a proficient and exemplary manner honed her technical skills and is a testament to her ability to perform, and perform well, under pressure. In any circumstance, whether it be conversations with teammates or pitches to investors, she conducted herself with the utmost professionalism and demonstrated an ability to articulate herself in a thoughtful, succinct, and powerful manner. Always available to assist, her empathetic and intuitive nature made her a great mentor to her immediate teammates and the broader organization, readily taking younger employees under her wing and making an impact with her positive attitude, inclusiveness, and energy. Most important, she is extremely self-aware and has a fantastic understanding of priorities, both personally and professionally. I know that she will be an asset to any organization that is lucky enough to bring her on.
Ben Lokhorst
I had the pleasure of working with Charlotte for three years during her tenure in private equity. She came into the role from an accounting firm having had minimal exposure to the industry, but eagerly and easily overcame the steep learning curve that accompanies it. Her ability to learn quickly and execute a myriad of time-sensitive deliverables in a proficient and exemplary manner honed her technical skills and is a testament to her ability to perform, and perform well, under pressure. In any circumstance, whether it be conversations with teammates or pitches to investors, she conducted herself with the utmost professionalism and demonstrated an ability to articulate herself in a thoughtful, succinct, and powerful manner. Always available to assist, her empathetic and intuitive nature made her a great mentor to her immediate teammates and the broader organization, readily taking younger employees under her wing and making an impact with her positive attitude, inclusiveness, and energy. Most important, she is extremely self-aware and has a fantastic understanding of priorities, both personally and professionally. I know that she will be an asset to any organization that is lucky enough to bring her on.
Ben Lokhorst
I had the pleasure of working with Charlotte for three years during her tenure in private equity. She came into the role from an accounting firm having had minimal exposure to the industry, but eagerly and easily overcame the steep learning curve that accompanies it. Her ability to learn quickly and execute a myriad of time-sensitive deliverables in a proficient and exemplary manner honed her technical skills and is a testament to her ability to perform, and perform well, under pressure. In any circumstance, whether it be conversations with teammates or pitches to investors, she conducted herself with the utmost professionalism and demonstrated an ability to articulate herself in a thoughtful, succinct, and powerful manner. Always available to assist, her empathetic and intuitive nature made her a great mentor to her immediate teammates and the broader organization, readily taking younger employees under her wing and making an impact with her positive attitude, inclusiveness, and energy. Most important, she is extremely self-aware and has a fantastic understanding of priorities, both personally and professionally. I know that she will be an asset to any organization that is lucky enough to bring her on.
Ben Lokhorst
I had the pleasure of working with Charlotte for three years during her tenure in private equity. She came into the role from an accounting firm having had minimal exposure to the industry, but eagerly and easily overcame the steep learning curve that accompanies it. Her ability to learn quickly and execute a myriad of time-sensitive deliverables in a proficient and exemplary manner honed her technical skills and is a testament to her ability to perform, and perform well, under pressure. In any circumstance, whether it be conversations with teammates or pitches to investors, she conducted herself with the utmost professionalism and demonstrated an ability to articulate herself in a thoughtful, succinct, and powerful manner. Always available to assist, her empathetic and intuitive nature made her a great mentor to her immediate teammates and the broader organization, readily taking younger employees under her wing and making an impact with her positive attitude, inclusiveness, and energy. Most important, she is extremely self-aware and has a fantastic understanding of priorities, both personally and professionally. I know that she will be an asset to any organization that is lucky enough to bring her on.
Experience
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Castofly Technologies
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Canada
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Software Development
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1 - 100 Employee
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Content Marketing Specialist
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Jul 2023 - Present
Castofly is an early-stage, cloud-based video platform, that simplifies and streamlines the video creation process for software development companies. At Castofly, I work alongside the marketing team to develop the business and content strategy and identify opportunities that support the company’s goals and target audience. Castofly is an early-stage, cloud-based video platform, that simplifies and streamlines the video creation process for software development companies. At Castofly, I work alongside the marketing team to develop the business and content strategy and identify opportunities that support the company’s goals and target audience.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Digital Marketing Consultant
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Oct 2022 - Present
I currently consult and manage the digital strategy and marketing efforts of various clients. This includes full social media management across multiple platforms, with a goal-oriented focus to deliver optimal results. I currently consult and manage the digital strategy and marketing efforts of various clients. This includes full social media management across multiple platforms, with a goal-oriented focus to deliver optimal results.
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Macritchie Inc.
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Leasing Real Estate
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1 - 100 Employee
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Private Equity Associate
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Oct 2021 - Jun 2022
Macritchie is a real estate private equity firm that acquires and develops niche real estate assets across the US with high free cash flow, growth in excess of inflation and recession resistance. - Sourced and led the due diligence of 20+ real estate transactions during tenure with a capital commitment of over $75M; heavily involved in financial underwriting, completion of investment memos and presentation to investors, and delegation/management of multiple consultants in a time-sensitive environment- Strong leader and team player having effectively trained, managed, and mentored a team of three to ensure all tasks and responsibilities were completed diligently and in a timely manner- Developed all financial models used by group for underwriting deals Show less
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Private Equity Analyst
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Aug 2019 - Sep 2021
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KPMG
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Brazil
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Construction
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Staff Accountant
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Oct 2018 - Jul 2019
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Audit Associate
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Oct 2017 - Sep 2018
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Education
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2022 - 2022
BrainStation
Diploma, Digital Marketing -
2013 - 2017
St. Francis Xavier University
Bachelor of Business Administration - BBA, Advanced Finance Major -
Strathcona-Tweedsmuir School
Alberta High School Diploma
Community
