Charlotte Johnson

Founder / CEO at Drew + Rose
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Marie Potel-Saville

Charlotte and her dedicated team are re not just very talented and creative, they are also strongly client-oriented, flexible and reliable. At ELC EMEA, we worked with LiveConsultancy on innovative ways to communicate internally complex legal matters in a user-centric way, and the videos they produced are great

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Founder / CEO
      • Apr 2022 - Present

    • Founder MD
      • Dec 2014 - Apr 2022

      We bridge the gap between sales and marketing with brand-led performance marketing. We are a growing agency based in Soho that operates all over the world. The agency started as Live Consultancy back in 2014 focused on events and digital marketing, in 2022 we acquired Drew London and merged the agencies under the Drew and Rose Group. We focus on three main areas; brand + performance marketing + events, often our partners work with us on all three areas and stay with… Show more We bridge the gap between sales and marketing with brand-led performance marketing. We are a growing agency based in Soho that operates all over the world. The agency started as Live Consultancy back in 2014 focused on events and digital marketing, in 2022 we acquired Drew London and merged the agencies under the Drew and Rose Group. We focus on three main areas; brand + performance marketing + events, often our partners work with us on all three areas and stay with us for years.

    • Non-profit Organizations
    • Board Member
      • Jun 2023 - Present

      Responsible for the marketing and comms chair for EO London working on strategy and execution to grow the chapter and engage and retain current members. EO is a global network of entrepreneurs who support each other through their scaling journey. I joined EO as an accelerator over 5 years ago and will be forever grateful to the program that taught me how to scale and the EOS operating system. The purpose of the 2 year program is to scale from 250k to 1m in revenue in two years… Show more Responsible for the marketing and comms chair for EO London working on strategy and execution to grow the chapter and engage and retain current members. EO is a global network of entrepreneurs who support each other through their scaling journey. I joined EO as an accelerator over 5 years ago and will be forever grateful to the program that taught me how to scale and the EOS operating system. The purpose of the 2 year program is to scale from 250k to 1m in revenue in two years to graduate into EO. I graduated in 2021 and have had the most incredible experience learning and growing as an entrepreneur with my forum and learning events which provide incredible value. Alongside my board role, I am also an accelerator coach. Show less Responsible for the marketing and comms chair for EO London working on strategy and execution to grow the chapter and engage and retain current members. EO is a global network of entrepreneurs who support each other through their scaling journey. I joined EO as an accelerator over 5 years ago and will be forever grateful to the program that taught me how to scale and the EOS operating system. The purpose of the 2 year program is to scale from 250k to 1m in revenue in two years… Show more Responsible for the marketing and comms chair for EO London working on strategy and execution to grow the chapter and engage and retain current members. EO is a global network of entrepreneurs who support each other through their scaling journey. I joined EO as an accelerator over 5 years ago and will be forever grateful to the program that taught me how to scale and the EOS operating system. The purpose of the 2 year program is to scale from 250k to 1m in revenue in two years to graduate into EO. I graduated in 2021 and have had the most incredible experience learning and growing as an entrepreneur with my forum and learning events which provide incredible value. Alongside my board role, I am also an accelerator coach. Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Head of Marketing
      • Jan 2013 - Dec 2014

      Responsible for; all Marcomms, brand, digital, customer service and PR activity. Transforming a one person role, into an in-house agency. Revolutionising the 140 year old brand, creating guidelines and brand assets. Supporting the following departments; B2B venue marketing, B2C event marketing and ticket sales, B2C destination marketing and ticket sales, B2C catering marketing, regeneration, leisure and entertainment marketing. Key achievements: Revolutionised the 140… Show more Responsible for; all Marcomms, brand, digital, customer service and PR activity. Transforming a one person role, into an in-house agency. Revolutionising the 140 year old brand, creating guidelines and brand assets. Supporting the following departments; B2B venue marketing, B2C event marketing and ticket sales, B2C destination marketing and ticket sales, B2C catering marketing, regeneration, leisure and entertainment marketing. Key achievements: Revolutionised the 140 year old brand and raised the profile of forgotten venue. Developed a one person department in to an in-house agency servicing 8 internal clients and offered services to external event organisers. The three year integrated marketing strategy resulted in attracting sponsors and funding for the regeneration programme. Turned an overhead department to an income generator through ticketing. Created and delivered the email marketing strategy that maintains a 40% open rate and database growing 20% month on month. Launched and developed all digital and social channels leaving the brand with a weekly reach of 4.4m organically. Designed, wrote, launched and developed two award winning websites that simplified a very complicated brand to tell the entire story while giving priority to key events. Delivered strategic partnerships and media partners including See Tickets , Getty Images and Time Out London. Re-defined the B2B venue sales target areas, resulting in 25% increase in corporate events. Part of the senior management team that pitched, won and delivered Holland Heineken House, the dutch cultural house, during the 2012 Olympic Games a business win that was a turning point in the transformation of the business. Increased consumer and live events by 35% through digital and creative content marketing. Worked on World Class events, including but not limited to; Red Bull soap box race, BBC songs of praise 50th anniversary, Bjork Biophilia Tour, Secret Cinema, Darts, Drive in Cinema, Masters Snooker.

    • Marketing Manager
      • Mar 2010 - Dec 2012

    • United Kingdom
    • Hospitality
    • Communications Manager
      • Sep 2008 - Mar 2010

      Responsible for: Marketing and communications strategies to increase the awareness of the Trusts work and improve perceptions of the Trust to tenants and stakeholders. Developing the brand from a logo to full guidelines, assets and propositioning. Improving their website and intranet functions. Tendered and managed creative and digital agencies. Responsible for: Marketing and communications strategies to increase the awareness of the Trusts work and improve perceptions of the Trust to tenants and stakeholders. Developing the brand from a logo to full guidelines, assets and propositioning. Improving their website and intranet functions. Tendered and managed creative and digital agencies.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Jun 2008 - Sep 2008

      Cake Group, award winning London marketing agency working on a temporary contract. Client: Vodafone. Brief: Music Unlimited worldwide. Vodafone needed to tap in to the music market to compete with their competition. Strategy: Worldwide music festivals, launching Vodafone music unlimited. A three day music festival in Cologne. Aiming to create branded content to tap in to music lovers all over the World, increase brand awareness within the music sector and service awareness with… Show more Cake Group, award winning London marketing agency working on a temporary contract. Client: Vodafone. Brief: Music Unlimited worldwide. Vodafone needed to tap in to the music market to compete with their competition. Strategy: Worldwide music festivals, launching Vodafone music unlimited. A three day music festival in Cologne. Aiming to create branded content to tap in to music lovers all over the World, increase brand awareness within the music sector and service awareness with customers. I was responsible for managing and creating brand content for customer, fans and press. Show less Cake Group, award winning London marketing agency working on a temporary contract. Client: Vodafone. Brief: Music Unlimited worldwide. Vodafone needed to tap in to the music market to compete with their competition. Strategy: Worldwide music festivals, launching Vodafone music unlimited. A three day music festival in Cologne. Aiming to create branded content to tap in to music lovers all over the World, increase brand awareness within the music sector and service awareness with… Show more Cake Group, award winning London marketing agency working on a temporary contract. Client: Vodafone. Brief: Music Unlimited worldwide. Vodafone needed to tap in to the music market to compete with their competition. Strategy: Worldwide music festivals, launching Vodafone music unlimited. A three day music festival in Cologne. Aiming to create branded content to tap in to music lovers all over the World, increase brand awareness within the music sector and service awareness with customers. I was responsible for managing and creating brand content for customer, fans and press. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Executive
      • Dec 2006 - Jun 2008

      Asus is a Worldwide technology company, manufacturing hardware such as laptops, LCD’s, Mobiles, PC’s and components. I was responsible for all marketing and PR activity in the UK, covering between 10-15 product lines at any one time. My purpose was to increase the consumer profile of the brand and consumer products via integrated marketing campaigns, creative PR, experiential and advertising. Asus is a Worldwide technology company, manufacturing hardware such as laptops, LCD’s, Mobiles, PC’s and components. I was responsible for all marketing and PR activity in the UK, covering between 10-15 product lines at any one time. My purpose was to increase the consumer profile of the brand and consumer products via integrated marketing campaigns, creative PR, experiential and advertising.

    • Junior Executive
      • May 2004 - Nov 2006

      A consumer PR, creative marketing, and events agency. Working on a range of consumer, retail, sports and fashion clients. Responsible for account management, press samples, press events, media relations. A consumer PR, creative marketing, and events agency. Working on a range of consumer, retail, sports and fashion clients. Responsible for account management, press samples, press events, media relations.

Education

  • University of Hertfordshire
    Marketing, PR and Business

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